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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roland Garros 19 Odyssey See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Oct162014

Take Me Out To The Macy's Day Parade To See The Cracker Jack MLB Float 

By Barry Janoff

October 16, 2014: Back in 1908, when the song "Take Me Out To The Ballgame" was authored by Jack Norworth and Albert Von Tilzer, the Cracker Jack product was just 12 years old (first produced for mass consumption in 1896) and the Macy's Thanksgiving Day Parade would not hit the streets of New York for 16 years (1924).

In 2014, a space-time continuum will bring all three together.

Cracker Jack, a division of PepsiCo's Frito-Lay North America, said that this November the brand would make its first appearance in the annual Macy's Thanksgiving Day Parade with a MLB-themed float that "builds on the tradition of Cracker Jack snacks and family experiences at the ballpark."

PepsiCo also said that the float also marks the first appearance by any of its brands in the iconic and nationally televised parade.

The Macy's Parade float, titled "At the Ball Game," will be the culmination of Cracker Jack's summer-long campaign, "The Surprise Inside Project," an extension of the caramel-coated popcorn and peanuts product's famous boast of having a "toy surprise" in each box.

The campaign, according to PepsiCo, "encouraged parents around the country to bring small, but meaningful surprises for their families". Over the last few months, the brand said it has helped "hundreds of families pull off a variety of small surprises — from the unexpected at-home spa day to a pop-up picnic in the park to a movie night with loved ones."

The Cracker Jack float also builds on the brand's partnerships with both Macy's and MLB. Earlier this year, Cracker Jack was a partner for the Macy's 4th of July Fireworks, and boxes of Cracker Jacks included team-specific stickers for the first time in more than 20 years.

"With our first-ever Macy's Thanksgiving Day Parade float, we really wanted to bring all of our Cracker Jack themes to life — the tradition of baseball, the spirit of surprise and the essence of Americana, but with a fresh, unexpected twist that was relevant for audiences today," Ram Krishnan, svp-marketing for Frito-Lay North America, said in a statement. "We can't wait to see reactions on Thanksgiving Day, and hope our float continues to remind fans everywhere that even the smallest surprises can make a big impact when it comes to family fun."

Among its highlights, the 36-foot long, three-story tall float will include live cameras and a large LED screen providing live shots of the Parade; infield, outfield and bleacher seats adorned with giant sculptures; and a fully operational scoreboard.

Fireworks will be shot from the float as it arrives in Herald Square, where a live performance will take place.

There was no word if parade-goers would be encouraged to sing the classic "Take Me Out To The Ballgame" song, which includes the words, "Take me out to the ball game/Take me out with the crowd. Just buy me some peanuts and Cracker Jack/I don't care if I never get back."

The 88th Annual Macy's Thanksgiving Day Parade airs nationwide Nov. 27 on NBC.

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