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Bahamas Red Cross donation site. #HelpUsHelp

• After two exclusive games on NFL Network, Fox Sports’ 2019 Thursday Night Football presented by Bud Light Platinum schedule begins Sept. 26 with the Philadelphia Eagles at the Green Bay Packers. Fox Sports said it would deliver Thursday Night Football in 4K Ultra High Definition for the NFL’s 100th season, making Thursday night match-ups available through the Fox Sports and Fox Now apps, via Apple TV 4K and select Roku devices. Full story here.

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

According to Wyllie, “I will use my leadership skills and experience to continue to deliver high-quality competitive sports experiences, attract more resources, and build awareness of Special Olympics. I am excited to work for the six million Special Olympics athletes and Unified Partners in the movement for inclusion."

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "Ten million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 20-22
1. Downton Abbey $31M
2. Ad Astra $19.1M
3. Rambo: Last Blood $19M
4. It 2 $17.2
5. Hustlers $17M
6. Lion King $2.6M
7. Good Boys $2.5M
8. Angel Has Fallen $2.4M
9. Overcomer $1.5M
10. Hobbs & Shaw $1.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Oct162014

Take Me Out To The Macy's Day Parade To See The Cracker Jack MLB Float 

By Barry Janoff

October 16, 2014: Back in 1908, when the song "Take Me Out To The Ballgame" was authored by Jack Norworth and Albert Von Tilzer, the Cracker Jack product was just 12 years old (first produced for mass consumption in 1896) and the Macy's Thanksgiving Day Parade would not hit the streets of New York for 16 years (1924).

In 2014, a space-time continuum will bring all three together.

Cracker Jack, a division of PepsiCo's Frito-Lay North America, said that this November the brand would make its first appearance in the annual Macy's Thanksgiving Day Parade with a MLB-themed float that "builds on the tradition of Cracker Jack snacks and family experiences at the ballpark."

PepsiCo also said that the float also marks the first appearance by any of its brands in the iconic and nationally televised parade.

The Macy's Parade float, titled "At the Ball Game," will be the culmination of Cracker Jack's summer-long campaign, "The Surprise Inside Project," an extension of the caramel-coated popcorn and peanuts product's famous boast of having a "toy surprise" in each box.

The campaign, according to PepsiCo, "encouraged parents around the country to bring small, but meaningful surprises for their families". Over the last few months, the brand said it has helped "hundreds of families pull off a variety of small surprises — from the unexpected at-home spa day to a pop-up picnic in the park to a movie night with loved ones."

The Cracker Jack float also builds on the brand's partnerships with both Macy's and MLB. Earlier this year, Cracker Jack was a partner for the Macy's 4th of July Fireworks, and boxes of Cracker Jacks included team-specific stickers for the first time in more than 20 years.

"With our first-ever Macy's Thanksgiving Day Parade float, we really wanted to bring all of our Cracker Jack themes to life — the tradition of baseball, the spirit of surprise and the essence of Americana, but with a fresh, unexpected twist that was relevant for audiences today," Ram Krishnan, svp-marketing for Frito-Lay North America, said in a statement. "We can't wait to see reactions on Thanksgiving Day, and hope our float continues to remind fans everywhere that even the smallest surprises can make a big impact when it comes to family fun."

Among its highlights, the 36-foot long, three-story tall float will include live cameras and a large LED screen providing live shots of the Parade; infield, outfield and bleacher seats adorned with giant sculptures; and a fully operational scoreboard.

Fireworks will be shot from the float as it arrives in Herald Square, where a live performance will take place.

There was no word if parade-goers would be encouraged to sing the classic "Take Me Out To The Ballgame" song, which includes the words, "Take me out to the ball game/Take me out with the crowd. Just buy me some peanuts and Cracker Jack/I don't care if I never get back."

The 88th Annual Macy's Thanksgiving Day Parade airs nationwide Nov. 27 on NBC.

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