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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Apr222016

Court Testers: Standard Life Connects Andy Murray With Luol Deng In Skills Match

By Barry Janoff

April 22, 2016: On his court, tennis player Andy Murray knows how to win Grand Slams and Olympic gold.

On his court, Luol Deng of the NBA's Miami Heat knows how to shoot three-point shots and handle a basketball.

The two athletes got together thanks to a campaign from Standard Life, "Mastering Your Dreams," a multi-platform effort that goes behind the scenes with Murray to follow his "commitment to excellence and advancing ambition in pursuit of success."

In addition to being on the sports stage, the two men have other connections: Murray is a native of the U.K., where Dang was raised after moving from Sudan (and before moving again to the U.S.); Murray is a big Heat fan and used to have season tickets to Heat games; Deng is a fan of tennis and Murray; and both were members of the 2012 Olympic team that represented Great Britain during the London Summer Games.

The meeting, which took place before the Miami Open a few weeks ago (Murray lost in the third round), is chronicled in a nearly three-minute spot in which the pair run the gamut from Dang showing Murray how to shoot long jumpers and Murray showing Dang trick shots with his tennis racquet.

They also talk about NBA star Stephen Curry, the challenges of being a sports champion and the fact that both are fans of Arsenal FC.

In related videos, Murray estimates that he runs the equivalent of a 5K race — about 6,500 steps — during five-set matches; learns to say, "No pain, no gain" in Mandarin; reveals that if he could be a super hero he would like to have the power of invisibility.

Murray has been with Standard Life since signing a three-year deal in 2014 valued at about $7 million. A dedicated Web site, WithAndy,com, explains, "When we say we’re  With Andy it means a lot more than simply supporting a world famous tennis champion. It means sharing a set of values."

Murray's endorsement deals also include Under Armour, a four-year deal also signed in 2014, valued at $23.5 million.

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