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What Are You Watching In April 2018
 
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QUICK HITS

• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Nov192010

Coors Light Plans To Heat Up MLB Winter League With ESPN Desportes

November 18, 2010: Coors Light knows that baseball fans have no off-season and that, for many, even the "Hot Stove League" is not enough. With that in mind, the brand has signed a deal to become the presenting sponsor for ESPN Deportes'  coverage of the 2010 Dominican Baseball League and Caribbean Series.

Financial terms of the deal were not disclosed.

In addition to reaching loyal baseball fans, Coors Light said the Winter Baseball League partnership presents an opportunity to "extend its reach among legal-drinking-age U.S. Latinos."

The Winter Baseball League runs through February 2011. The network’s coverage concludes with the Caribbean Series taking place in Puerto Rico on February 2011 with the league champions from the Dominican Republic, Mexico, Venezuela and host Puerto Rico. The games will be played at Isidoro Garcia Baseball Stadium in Mayaguez.

Under terms the deal, the Coors Light brand will be integrated into all ESPN Deportes’ platforms, including TV, print, radio and online.  During the season, Coors Light will also be featured in the network’s marketing campaign, which includes out-of-home executions, such as billboards and bus advertising in New York.  

In addition, during all games, viewers will get updated information via a Coors Light-branded feature, “Notas Del Caribe,” that will include the latest news on athletes, games and other baseball-related news from the Caribbean. The Winter League has proved to be an increasingly important training ground for MLB, where more than 25% of players are Latino.

Coors Light will be replaced by Bud Light next season as the official beer sponsor of the NFL, so the brand is seeking to strengthen its connection to fans in other areas. The brand already has an alliance with ESPN in such areas as the "Coors Light Cold Hard Facts" segment during SportsCenter.

“Few sports are as popular with Latinos as baseball, and few things go as well with enjoying a ball game as the 'world’s most refreshing beer,'” Roger Garcia, Latino marketing manager for the Coors Family of Brands, said in a statement. “Coors Light has a long history of supporting the sports that matter most to Latino beer drinkers, from baseball to soccer to boxing.  We’re excited to team up with ESPN Deportes to bring people the excitement of the Winter Baseball season.”

The Dominican Baseball League consists of six teams: Águilas Cibaeñas, Azucareros del Este, Estrellas Orientales, Gigantes del Cibao, Leones del Escogido, and Tigres del Licey. Each team plays a 50-game schedule, with the top four teams advancing to the playoffs. The winning team goes on to represent its country in the Caribbean Series.

“Few sports are as popular with Latinos as baseball. Coors Light has a long history of supporting the sports that matter most to Latino beer drinkers."

According to John Fitzgerald vp-multimedia ad sales for ESPN Deportes, “We’re thrilled to have partnered with Coors Light for what will be another exciting Winter Baseball season. Our coverage of the games across all of our platforms demonstrates our commitment to bringing fans relevant sporting events while providing great advertising opportunities to our clients. The Caribbean World Series in Puerto Rico presented by Coors Light on ESPN Deportes is very special to us.”

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