Special to NYSportsJournalism.com
September 30, 2013: Two-time Olympic snowboarding medal winner Hannah Tetter has signed a deal to become the first sports celebrity spokesperson in the 140-year history of skincare and beauty company Shiseido.
Tetter will represent the Japan-based firm in multi-media marketing, including activations surrounding the 2014 Sochi Winter Olympics and the 2014 Burton U.S. Open Snowboarding Championships this coming March in Vail, Colorado.
Shiseido said that Tetter would focus on their suncare, skincare and color lines in the U.S. In particular, Teter will serve as spokesperson for the brand's launch for millennials, the Ibuki line, as well as Shiseido's extensive color collections.
Financial terms were not disclosed.
"We are pleased to welcome Hannah Teter as our newest spokesperson in the U.S.," Heidi Manheimer, CEO for Shiseido Cosmetics America, said in a statement. "Hannah's lifestyle and commitment to suncare protection will inspire athletes and women everywhere to take a more active role in protecting and caring for their skin."
Tetter won the gold medal in the snowboarding half pipe event in the 2006 Winter Games in Turin and the silver medal in that event in the 2010 Vancouver Games. Among her other accomplishments are a gold medal and five bronze medals in the super pipe event in the Winter X Games.
According to Tetter, who did some on-site activation for the company at the 2013 Burton U.S. Open Snowboarding Championships, "I am thrilled to be working with Shiseido and to be representing their incredible suncare, skincare and makeup lines. Beauty to me is about being healthy and strong, both physically and mentally, and Shiseido products arm me with the protection and style I need."
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