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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan252018

Big Game, Big Numbers: Consumers Will Spend $15B+ Around Super Bowl LII

By Barry Janoff

January 25, 2018: Even before the New England Patriots and Philadelphia Eagles take the field for Super Bowl LII in U.S. Bank Stadium in Minneapolis on Feb. 4, there are a plethora of stats and figures that are defining the Big Game.

Broadcast network NBC said it anticipates more than $500 million in ad revenue, with 30-second spots going for more than $5 million.

More than 111 million people will tune in, based on audience numbers since 2010.

And Justin Timberlake will be on stage for most of the 30 minutes-plus Pepsi Half Time Show.

Now comes what might be the number with arguably the most impact of all.

People are expected to spend $15.3 billion related to the Super Bowl — up from $14.1 billion for Super Bowl LI — for parties, at restaurants, merchandise and other hoopla, according to the National Retail Federation, Washington DC, via a survey conducted by Prosper Insights & Analytics.

“Consumers are carrying strong spending momentum from the holiday season into their Super Bowl festivities,” Phil Rist, Prosper Executive vp-strategy, said in a statement.

“This is evident through increased plans for purchasing while the number of viewers remains steady with last year. Fans aren’t afraid to spend a few extra dollars to make this year’s game the best one yet,” said Rist.

People will spend an average of $81.17, up from $74.83, according to the NRF. The highest average spend will come from those aged 25-34, an average of $118.43.

By comparison, in 2017, people spent an average of $967.13 on holiday gifts, $186.39 on Mother’s Day, $136.57 on Valentine’s Day and $86.13 on Halloween, according to the NRF.

Of the 76% of those surveyed who plan to watch the game, 82% said they would purchase food and beverages, which is not only up from 80% last year but also the highest in the survey’s history.

Another 11% said they would buy team apparel or accessories, the same as in  2017 when the Patriots defeated the Atlanta Falcons in Super Bowl LI.

According to the survey, 45 million people (18% of those surveyed) will host a Super Bowl party, and 69 million (28%) plan to attend one.

Bars and restaurants will see 11 million customers (5% of those survey) attending destinations because of the Big Game.

For people staying at home or hosting a party, new TVs 98%) and decorations (8%) are part of their purchases.

When it comes to Super Bowl commercials, “Super Bowl LI was the second most-cluttered broadcast in the 51-year history of the event,” according to Kantar Media, NY.

The 51 minutes and 30 seconds of ad messages and 102 commercials between the opening kickoff and the final whistle on Fox, including a two-minute ad break in the first overtime period in Super Bowl history, trailed only behind 104 spots (47:50 commercial time) during Super Bowl XLIV (Feb. 2010, CBS).

“Consumers are carrying strong spending momentum from the holiday season into their Super Bowl festivities."

According to NRF, of those people surveyed who will be watching Super Bowl LII, 41% said the most important part is the game itself, with 24% citing the commercials and 14% there for the halftime show.

The ad roster for Super Bowl LII, still to be finalized, currently includes Anheuser-Busch, Avocados From Mexico, Coca-Cola, PepsiCo (Doritos, Mountain Dew, Pepsi), Groupon, Hyundai, Intuit, Kia, Kraft, Toyota’s Lexus (pictured), Mars’ brand M&Ms, Monster Products, Kelloggs’ brand Pringles, Squarespace, Toyota, Intunit’s Turbotax, Verizon and WeatherTech.

The survey, which asked 7,277 consumers about their Super Bowl plans, was conducted Jan. 3-10 and has a margin of error of plus or minus 1.1 percentage points, per the NRF.

Super Bowl

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