Special to SanFranciscoSportsJournalism.com
January 23, 2014: Comcast and NBCUniversal have joined a roster of technology and media companies seeking to make Levi's Stadium the most high-tech venue in sports.
Comcast and NBCUniversal unveiled a ten-year agreement with the San Francisco 49ers and Levi’s Stadium "designed to deliver an unmatched in-stadium fan experience."
Comcast said it would leverage multiple business units – Comcast Cable, Comcast Business, regional sports network Comcast SportsNet Bay Area, and local NBC owned station NBC Bay Area – to help power the $1.2 billion, 68,500-seat, open-air stadium.
Levi's Stadium currently under construction in Santa Clara, about 45 miles south of San Francisco, is scheduled to open for the 2014 NFL season. The venue already has been selected to host Super Bowl L in February 2016.
Financial terms of the alliance were not disclosed.
“The mission for Levi’s Stadium has always been to create an unparalleled game day experience through the use of innovative technology,” Jed York, CEO for the 49ers, said in a statement. “Comcast is the perfect partner to help us achieve that goal, as the services they provide will allow our fans to customize their individual stadium experience through the use of their own mobile devices.”
Partners of the Niners and the new stadium include naming rights holder Levi's, PepsiCo, Yahoo!, Intel, Anheuser-Busch's Bud Light, Sony, SunPower, NRG Energy, SAP, Violin Memory and Brocade.
“The mission for Levi’s Stadium has always been to create an unparalleled game day experience through the use of innovative technology."
The partnership will see Comcast provide fiber-based Ethernet Internet access and video capabilities throughout Levi’s Stadium, sponsorship of free WiFi for fans, and cloud-based voice and unified communications services for employees at the stadium and at the team’s corporate offices.
Comcast SportsNet Bay Area said it would build a state-of-the-art 1,000 square foot TV studio – CSN Bay Area Studios at Levi’s Stadium – for game day broadcasts and other 49ers-related programming on CSN Bay Area and NBC Bay Area.
As the official cable home of the San Francisco 49ers, CSBA said it plans to air more than 400 hours of 49ers-related programming each year. That would include Pre- and Post-Game Live, press conferences, draft preview and The Gold Standard: 49ers Hall of Fame Inductions.
Xfinity from Comcast will provide the in-house video feed to all television monitorsin the stadium, as well as video services in specific areas of the venue.
According to Bill Stemper, president for Comcast Business, “This partnership is representative of how Comcast, by deploying our full suite of consumer and business products, can deliver reliable, high-capacity Internet connectivity for fans, media and stadium employees while supporting various multimedia initiatives.”
NFL Puts Historic Super Bowl L Into Niners Levi's Stadium
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