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NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness '19: Geico See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Oct202014

IMG College's CLC Set To Tackle Lucrative College Football Playoff Licensing Duties

By Barry Janoff

October 20, 2014: With the college football season seeing teams nationwide in hot pursuit to land a berth in the first College Football Playoff, brands and marketers are angling for position to be front and center with fans, TV viewers and consumers as part of CFB's share in the $4.6 billion retail market for collegiate products.

To that end, the Collegiate Licensing Company, the licensing unit of IMG's IMG College, has signed a six-year deal to become the exclusive licensing agent for the CFP.

Financial terms were not disclosed.

CLC said it would "focus on protecting, managing and developing the new CFP brand and trademarks. CLC and CFP worked together "to identify best-in-class licensees in select product categories and channels of distribution to bring the highest quality products to consumers."

Forty total licensees have been selected to use the CFP trademarks, about a third of the licensees in the previous BCS system. The brands include adidas, 47 Brand, Cutter & Buck, Nike USA, Nike by Haddad Apparel Group, Under Armour by Gear for Sports, Fathead, Franklin Mint and Wilson Sporting Goods. (See full list below.)

CLC will provide merchandising and licensing opportunities to college fans around the playoff semifinal events, which rotate among the Cotton, Fiesta, Orange, Peach, Rose, and Sugar bowls; and the national championship game, which will be played in AT&T Stadium in Arlington, Texas, on Jan. 12, 2015, and shown on ESPN.

CLC currently represents nearly 200 collegiate institutions and also represents 28 bowl games. CLC is already the official licensing agent for five of the six bowl properties participating in the new College Football Playoff rotation: the Rose Bowl Game, Sugar Bowl, Orange Bowl, Cotton Bowl and Peach Bowl.

CLC also said it would "utilize its established enforcement network to stop counterfeiters who manufacture and sell unlicensed goods at the high-profile championships and bowl games."

“We are entrusting CLC to help build the College Football Playoff brand while also protecting our trademark rights at what will be the marquee event for our sport,” Bill Hancock, executive director for the College Football Playoff, said in a statement. “We have tremendous confidence that CLC is the right company at the right time for this important responsibility to enhance, protect and preserve the integrity of the brand of this exciting new event.”

All licensing revenue generated from CFP merchandise sales will be donated to Extra Yard for Teachers, the College Football Playoff’s initiative that "empowers teachers and students by providing resources, support and program development to positively affect students’ education in K-through-12 classrooms in the communities that will host the College Football Playoff National Championship. (Details here.)

According to Cory Moss, CLC’s svp and managing director, “The College Football Playoff has the potential to be the biggest event in the history of college sports. CLC is partnering with a true leader in the sport’s growth and evolution at a time when there’s vast potential for this new brand. We will draw on our full range of resources and expertise to capitalize on the attention and buzz of the College Football Playoff. CFP’s faith in CLC reinforces our position as the licensing company with the resources and experience to grow and protect the biggest and most iconic brands in college sports.”

The 40 best-in-class licensees selected to produce College Football Playoff branded merchandise for retail sale include:

adidas; Antigua; Box Seat Clothing Company; Captivating Headgear; Columbia by OCS; 47 Brand; Cutter & Buck; Game Change Apparel; G-III; Blue 84; Knights Apparel; New World Graphics; Nike USA; Nike by Haddad Apparel Group; Wildcat Retro Brands; Outerstuff; Sportsscarf; Top of the World; Under Armour by Gear for Sports; Zephyr Graf-X; Blakeway Worldwide Panoramas; Boelter Brands; B.S.I. Products; Highland Mint; Emblem Source; Fanatics Authentics; Fathead; Franklin Mint; Fremont Die Consumer Products; Hunter Manufacturing; Kolder Incorporated;  Matthew Powell Creations; OYO Sportstoys Inc; ProGraphs; R.F.S.J. Inc; Rico Industries/Tag Express; Sewing Concepts; Team Beans; Wilson Sporting Goods; WinCraft.

Source: CLC

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