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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan062014

Colbert (Get Crackin'), Beckham (H&M) Ready To Report At Super Bowl XLVIII

By Barry Janoff

January 6, 2014: According to Stephen Colbert, "Since I was a child, I've dreamed of working with America's premier nut company,"

The political analyst, author and host of Comedy Central's The Colbert Report will get his opportunity during Super Bowl XLVIII when he stars in two 30-second spots for Wonderful Pistachios under the "Get Crackin'" umbrella campaign.

This will be Wonderful Pistachios' second consecutive Super Bowl appearance following PSY's ad during last year's big game.

Wonderful Pistachios, a division of Paramount Farms, said the spots would help to launch a year-long alliance with Colbert. Financial terms were not disclosed.

The Colbert Super Bowl effort was unveiled on the same day that H&M said it would return to the Super Bowl with a new David Beckham Bodywear campaign.

H&M said it would unveil a 30-second Beckham spot during the second quarter of the broadcast on Fox on Feb. 2. The company said the commercial would use technology from Delivery Agent "that brings a new level of consumer engagement and measurement to Super Bowl advertising."

Calling it an "industry first," H&M said that viewers with select Samsung Smart TVs would be able to buy pieces from the new David Beckham Bodywear collection instantly during the Super Bowl through the t-commerce platform.

Thirty-second spots are averaging about $3.8 million, with some having gone for more than $4 million, according to Fox.

"Last year's Super Bowl spot featuring PSY drove significant brand awareness and incredible buzz among consumers," Marc Seguin, vp-marketing for Paramount Farms, said in a statement. "This year, we wanted to extend and deepen that enthusiasm beyond the Super Bowl with talent that excites and resonates with our core consumer target over the full year. Mr. Colbert is the perfect fit for our brand and for this campaign."

Colbert joins a Wonderful Pistachios roster that has included Dennis Rodman, the Harlem Globetrotters, Snoop Dogg, The Simpsons, Norman Bates and King Kong.

Wonderful Pistachios said it would unveil a series of TV spots this year, from in-house agency FireStation, supported by digital, social media including Facebook and POP.

The brand did not indicate whether it would have segments during The Colbert Report, on which Colbert himself has dismantled sponsors (Wheat Thins) and celebrities (Daft Punk).

Regarding the H&M Super Bowl return, Daniel Kulle, president for H&M North America, said n a statement, "We're thrilled to be back in action at the Super Bowl, showcasing our new campaign. We're bringing our A-game, the world's top style icon and the best quality bodywear to the largest stage in the world."

In anticipation of the Beckham Bodywear collection launch, H&M has unveiled a giveaway via Facebook and in-store offering the opportunity for a three-night trip to New York, two tickets to Super Bowl XLVIII and the opportunity to meet Beckham. (Details here.)

Colbert had other things on his mind regarding his Super Bowl spotlight and the fulfillment of his dream to work with America's premier nut company. "The fact that it turns out to be the good folks at Wonderful Pistachios is just the pistachio on top of the ice cream sundae."

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