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NEWS REAL

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness: Uber Eats See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Mar192013

From Zero To Final Four: Coca-Cola Ready For March Madness Marketing Takeover

By Barry Janoff

March 19, 2013: The NCAA Div. 1 Men's Basketball Tournament begins tonight with the First Four and culminates with the Final Four on April 6 and April 8.

NCAA corporate partner Coca-Cola says it has the tournament covered.

Coke this week breaks a series of TV spots under the umbrella theme, "It's Not Your Fault"; will activate with NCAA media partners CBS and Turner Broadcasting (including such programming as Conan O'Brien's late-night TBS show); has incorporated its mark on several March Madness-related Web and mobile destinations; and has taken over part of Hartsfield-Jackson International Airport in Atlanta, which not only is where Coke is headquartered but also the site of the Final Four, to be played in the Georgia Dome.

According to Coke, the “It’s Not Your Fault" campaign, which supports Coke Zero, "takes a lighthearted and comedic approach to say that with Coke Zero you can enjoy everything in life."

“We’re talking to men more overtly with 'It’s Not Your Fault," Pio Schunker, svp and head of Integrated Marketing Communications, North America Group for Coca-Cola, said in a statement. “We’re positioning Coke Zero as a defender and celebrator of guy enjoyment.”

"It's Not Your Fault" has endless iterations, each coming with a designated number for future reference, which Coca-Cola said it would carry through to Nascar and football programming later in the year.

In "Gumbel," we get Reason No. 12: "It's not your fault you can't stop watching March Madness. Did you make (NCAA announcer) Greg Gumbel's voice so incredibly soothing?" (See the spot here.)

In "Schedules," we hear Reason No. 45: "It's not your fault you watched eight straight hours of basketball. Did you schedule 16 games in one day? No! So saddle up for hour nine and enjoy everything!" (See the spot here.)

In "Brackets," guys are told, "It's not your fault you are working on brackets instead of working on work. Someone needs to put an end to Sharon's reign of terror (the co-worker who has won the tournament bracket pool seven years running). Plus, picking sides has always been a national tradition (as a shot of the nation's founders picking America over Britain proves). You're not slacking. You're just being patriotic. So pick those picks and enjoy everything." (See the spot here.)

Other spots will include "Video Game," which comes with digital content including a seven-part video series

In Atlanta, where Coke is part of the host city committee, the brand has redesigned part of the arrivals terminal at Hartsfield-Jackson International with Coke-March Madness themed images.

"Since this is our hometown and the world headquarters of Coca-Cola, what better way to do that then to give travelers and fans a proper, southern welcome at the airport as they begin their Final Four experience?” Kasia Horner, who leads the NCAA Final Four host city marketing efforts on behalf of Coca-Cola, said in a statement. “It’s just one component, but certainly the most impactful, of our host city marketing plan."

Coke Zero said that is alliance with Turner and Conan would launch during NCAA Final Four week when the show originates from Atlanta, including bands performing at the Conan Coke Zero Music Series and a Conan “It’s Not Your Fault” promotional spot. Conan will be filmed in Atlanta April 1-4.

Support for the campaign — created in partnership with Droga5 New York, Starcom MediaVest Group, Turner and the NCAA — also includes the March Madness Live mobile app, radio, print and national out-of-home "with a strong focus on Atlanta," according to Coke. The brand will also be on the ground in Atlanta with the Coke Zero Final Four Bracket Town FanFest, offering more than 300,000 square feet of family friendly activities.

“Coke Zero has experienced quarter after quarter growth and success, and we hope to see this campaign continue the momentum. ‘It’s Not Your Fault’ is launching in a big way through universal guy assets like NCAA March Madness and a co-branded promotional spot with Conan,” Andy McMillin, vp-Coke Trademark, North America Group, said in a statement. “Coke Zero brand attributes are well established, now it’s time for the brand to make the next big leap to connect with its drinkers. The brand definitely is evolving.”

Official NCAA corporate champions include AT&T, Capital One and Coca-Cola. Official corporate partners include Allstate, Buffalo Wild Wings, Buick, Enterprise, Infiniti, LG, Lowe’s, Nabisco, Northwestern Mutual, Reese’s (Hershey’s), Unilever and UPS.

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