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NEWS REAL

Last night’s ESPN Monday Night Football game – a Los Angeles Rams’ 54-51 victory over the Kansas City Chiefs (which produced the most combined points in a game in MNF history), earned an 11.3 overnight rating, based on the metered markets. It is the best overnight rating for an ESPN MNF game since 2014 (12.1, Dallas-Washington, 10/27/2014) and ESPN’s highest overnight rating since the College Football Playoff National Championship Game on Jan 8.

• The PGA Tour has signed a multi-year deal with IMG Arena, IMG’s leading sports betting service and content hub, to distribute official PGA Tour scoring data for media usage and sports betting purposes to sports media companies, news services and other media organizations worldwide. IMG Arena will also have exclusive right to distribute official data and selected live video of PGA Tour competitions to international regulated sports betting and gaming markets.

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring.

POLL POSITION

Baseball Hall of Fame First-Time Nominees

• Rick Ankiel
• Jason Bay
• Lance Berkman
• Freddy Garcia
• Jon Garland
• Travis Hafner
• Roy Halladay
• Todd Helton
• Ted Lilly
• Derek Lowe
• Darren Oliver
• Roy Oswalt
• Andy Pettitte
• Juan Pierre
• Placido Polanco
• Mariano Rivera
• Miguel Tejada
• Vernon Wells
• Kevin Youkilis
• Michael Young

See Full Story Here

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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NYSportsJournalism.com + Topic Of Requested Search

SB LIII: Run With Gurley See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar192013

From Zero To Final Four: Coca-Cola Ready For March Madness Marketing Takeover

By Barry Janoff

March 19, 2013: The NCAA Div. 1 Men's Basketball Tournament begins tonight with the First Four and culminates with the Final Four on April 6 and April 8.

NCAA corporate partner Coca-Cola says it has the tournament covered.

Coke this week breaks a series of TV spots under the umbrella theme, "It's Not Your Fault"; will activate with NCAA media partners CBS and Turner Broadcasting (including such programming as Conan O'Brien's late-night TBS show); has incorporated its mark on several March Madness-related Web and mobile destinations; and has taken over part of Hartsfield-Jackson International Airport in Atlanta, which not only is where Coke is headquartered but also the site of the Final Four, to be played in the Georgia Dome.

According to Coke, the “It’s Not Your Fault" campaign, which supports Coke Zero, "takes a lighthearted and comedic approach to say that with Coke Zero you can enjoy everything in life."

“We’re talking to men more overtly with 'It’s Not Your Fault," Pio Schunker, svp and head of Integrated Marketing Communications, North America Group for Coca-Cola, said in a statement. “We’re positioning Coke Zero as a defender and celebrator of guy enjoyment.”

"It's Not Your Fault" has endless iterations, each coming with a designated number for future reference, which Coca-Cola said it would carry through to Nascar and football programming later in the year.

In "Gumbel," we get Reason No. 12: "It's not your fault you can't stop watching March Madness. Did you make (NCAA announcer) Greg Gumbel's voice so incredibly soothing?" (See the spot here.)

In "Schedules," we hear Reason No. 45: "It's not your fault you watched eight straight hours of basketball. Did you schedule 16 games in one day? No! So saddle up for hour nine and enjoy everything!" (See the spot here.)

In "Brackets," guys are told, "It's not your fault you are working on brackets instead of working on work. Someone needs to put an end to Sharon's reign of terror (the co-worker who has won the tournament bracket pool seven years running). Plus, picking sides has always been a national tradition (as a shot of the nation's founders picking America over Britain proves). You're not slacking. You're just being patriotic. So pick those picks and enjoy everything." (See the spot here.)

Other spots will include "Video Game," which comes with digital content including a seven-part video series

In Atlanta, where Coke is part of the host city committee, the brand has redesigned part of the arrivals terminal at Hartsfield-Jackson International with Coke-March Madness themed images.

"Since this is our hometown and the world headquarters of Coca-Cola, what better way to do that then to give travelers and fans a proper, southern welcome at the airport as they begin their Final Four experience?” Kasia Horner, who leads the NCAA Final Four host city marketing efforts on behalf of Coca-Cola, said in a statement. “It’s just one component, but certainly the most impactful, of our host city marketing plan."

Coke Zero said that is alliance with Turner and Conan would launch during NCAA Final Four week when the show originates from Atlanta, including bands performing at the Conan Coke Zero Music Series and a Conan “It’s Not Your Fault” promotional spot. Conan will be filmed in Atlanta April 1-4.

Support for the campaign — created in partnership with Droga5 New York, Starcom MediaVest Group, Turner and the NCAA — also includes the March Madness Live mobile app, radio, print and national out-of-home "with a strong focus on Atlanta," according to Coke. The brand will also be on the ground in Atlanta with the Coke Zero Final Four Bracket Town FanFest, offering more than 300,000 square feet of family friendly activities.

“Coke Zero has experienced quarter after quarter growth and success, and we hope to see this campaign continue the momentum. ‘It’s Not Your Fault’ is launching in a big way through universal guy assets like NCAA March Madness and a co-branded promotional spot with Conan,” Andy McMillin, vp-Coke Trademark, North America Group, said in a statement. “Coke Zero brand attributes are well established, now it’s time for the brand to make the next big leap to connect with its drinkers. The brand definitely is evolving.”

Official NCAA corporate champions include AT&T, Capital One and Coca-Cola. Official corporate partners include Allstate, Buffalo Wild Wings, Buick, Enterprise, Infiniti, LG, Lowe’s, Nabisco, Northwestern Mutual, Reese’s (Hershey’s), Unilever and UPS.

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