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NEWS REAL

• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• ESPN said that the Wimbledon Gentlemen’s Championship – won by Novak Djokovic over Roger Federer 7-6, 1-6, 7-6, 4-6, 13-12 (7-3) – earned an overnight rating of 3.0 for its more than five hours of coverage up 114% vs. the championship match a year ago for Djokovic vs. Kevin Anderson. The match peaked at its conclusion with a 4.6 rating. At 4:57, it was the longest match of the Gentlemen’s Singles tournament this year and the longest Gentlemen’s Singles final in Wimbledon history. It also was the first men’s singles Major championship to be decided by a tie-break.

• New York Life has signed as a founding partner of the ESPN-owned ACC Network, the national network dedicated to Atlantic Coast Conference sports coverage, scheduled to launch Aug. 22. New York Life remains the official life insurance company of the ACC as well as the exclusive presenting sponsor of the ACC Men’s Basketball Tournament which airs across the ESPN and ACC networks. 

• The Baseball Hall of Fame has signed a deal with VIDSIG, Inc., a San Francisco-based software company that offers live one-on-one video interactions between athletes and fans. The technology will allow Hall of Famers to “hold virtual meet-and-greets or autograph sessions through the use of a computer from the comfort of the athletes' homes.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 5-7
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar192013

From Zero To Final Four: Coca-Cola Ready For March Madness Marketing Takeover

By Barry Janoff

March 19, 2013: The NCAA Div. 1 Men's Basketball Tournament begins tonight with the First Four and culminates with the Final Four on April 6 and April 8.

NCAA corporate partner Coca-Cola says it has the tournament covered.

Coke this week breaks a series of TV spots under the umbrella theme, "It's Not Your Fault"; will activate with NCAA media partners CBS and Turner Broadcasting (including such programming as Conan O'Brien's late-night TBS show); has incorporated its mark on several March Madness-related Web and mobile destinations; and has taken over part of Hartsfield-Jackson International Airport in Atlanta, which not only is where Coke is headquartered but also the site of the Final Four, to be played in the Georgia Dome.

According to Coke, the “It’s Not Your Fault" campaign, which supports Coke Zero, "takes a lighthearted and comedic approach to say that with Coke Zero you can enjoy everything in life."

“We’re talking to men more overtly with 'It’s Not Your Fault," Pio Schunker, svp and head of Integrated Marketing Communications, North America Group for Coca-Cola, said in a statement. “We’re positioning Coke Zero as a defender and celebrator of guy enjoyment.”

"It's Not Your Fault" has endless iterations, each coming with a designated number for future reference, which Coca-Cola said it would carry through to Nascar and football programming later in the year.

In "Gumbel," we get Reason No. 12: "It's not your fault you can't stop watching March Madness. Did you make (NCAA announcer) Greg Gumbel's voice so incredibly soothing?" (See the spot here.)

In "Schedules," we hear Reason No. 45: "It's not your fault you watched eight straight hours of basketball. Did you schedule 16 games in one day? No! So saddle up for hour nine and enjoy everything!" (See the spot here.)

In "Brackets," guys are told, "It's not your fault you are working on brackets instead of working on work. Someone needs to put an end to Sharon's reign of terror (the co-worker who has won the tournament bracket pool seven years running). Plus, picking sides has always been a national tradition (as a shot of the nation's founders picking America over Britain proves). You're not slacking. You're just being patriotic. So pick those picks and enjoy everything." (See the spot here.)

Other spots will include "Video Game," which comes with digital content including a seven-part video series

In Atlanta, where Coke is part of the host city committee, the brand has redesigned part of the arrivals terminal at Hartsfield-Jackson International with Coke-March Madness themed images.

"Since this is our hometown and the world headquarters of Coca-Cola, what better way to do that then to give travelers and fans a proper, southern welcome at the airport as they begin their Final Four experience?” Kasia Horner, who leads the NCAA Final Four host city marketing efforts on behalf of Coca-Cola, said in a statement. “It’s just one component, but certainly the most impactful, of our host city marketing plan."

Coke Zero said that is alliance with Turner and Conan would launch during NCAA Final Four week when the show originates from Atlanta, including bands performing at the Conan Coke Zero Music Series and a Conan “It’s Not Your Fault” promotional spot. Conan will be filmed in Atlanta April 1-4.

Support for the campaign — created in partnership with Droga5 New York, Starcom MediaVest Group, Turner and the NCAA — also includes the March Madness Live mobile app, radio, print and national out-of-home "with a strong focus on Atlanta," according to Coke. The brand will also be on the ground in Atlanta with the Coke Zero Final Four Bracket Town FanFest, offering more than 300,000 square feet of family friendly activities.

“Coke Zero has experienced quarter after quarter growth and success, and we hope to see this campaign continue the momentum. ‘It’s Not Your Fault’ is launching in a big way through universal guy assets like NCAA March Madness and a co-branded promotional spot with Conan,” Andy McMillin, vp-Coke Trademark, North America Group, said in a statement. “Coke Zero brand attributes are well established, now it’s time for the brand to make the next big leap to connect with its drinkers. The brand definitely is evolving.”

Official NCAA corporate champions include AT&T, Capital One and Coca-Cola. Official corporate partners include Allstate, Buffalo Wild Wings, Buick, Enterprise, Infiniti, LG, Lowe’s, Nabisco, Northwestern Mutual, Reese’s (Hershey’s), Unilever and UPS.

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