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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun122013

Coca-Cola Gets The Marketing (Snow) Ball Rolling For Sochi 2014 Winter Games

By Barry Janoff

June 12, 2013: Coca-Cola is picking up the marketing gauntlet for the 2014 Winter Olympics some seven months before the event starts, unveiling what it called a "Four Pack" of athletes to help lead the company's efforts for the Sochi Games.

The quartet includes Michelle Kwan, two-time Olympic medalist in women’s figure skating; Ted Ligety, gold medalist in men’s alpine skiing at the 2006 Winter Olympics in Torino and a Sochi 2014 hopeful; Evan Lysacek, gold medalist in men’s figure skating at the 2010 Winter Olympics in Vancouver and a Sochi 2014 hopeful; and Amy Purdy, a three-time World Cup champion in para-snowboarding, currently the top-ranked female adaptive snowboarder in the U.S. and a Paralympic hopeful for Sochi 2014.

Coke said the four athletes would have prominent roles in the company’s marketing efforts, including digital advertising, packaging and at retail. They also will serve as “Ambassadors of Active Living” to "encourage and inspire fans to lead healthy, balanced lifestyles."

This is the fourth consecutive Olympic Games in which Coca-Cola has featured a collection of athletes as part of its Olympic marketing program, dating back to the 2008 Summer Olympics in Beijing.

Coca-Cola is a global sponsor of the International Olympic Committee and the U.S. Olympic Committee, along with ATOS, Dow, General Electric, McDonald's, Omega, Panasonic, Procter & Gamble, Samsung and Visa.

Coke is also one of just three presenting sponsors of the 2014 Sochi Torch Relay (along with JSC Russian Railways and Ingosstrakh Insurance). According to tradition, the Olympic flame will be lit in Olympia, Greece, then transported to Moscow on Oct, 7, 2013. It will begin its journey across Russia the next day en route to the Sochi Games, which run Feb. 7-23, 2014. The Paralympics Games will run March 7-16.

Kwan was part of a 22-person team that carried the Olympic Torch during the U.S. portion of the route, also sponsored in part by Coke, prior to the 2012 Summer Games in London.

Coca-Cola said it would reveal details on “Four Pack” marketing and activation in its 2014 Olympic program later this year.

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