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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr022014

Coca-Cola Invites The World To Participate In Historic FIFA World Cup Campaign

By Barry Janoff

April 2, 2014: Coca-Cola, an official global marketing partner of FIFA, is ramping up activation behind the 2014 World Cup with what the beverage maker called "the largest marketing program in the history of The Coca-Cola Company."

Coke said it would invite the world to "celebrate football as a force for social good" via its “The World’s Cup” campaign, which encompasses TV, print, radio, iTunes, out-of-home, POP, Internet, social media and an extensive element that will create "unrivalled access, participation, empowerment and conversation" among fans and consumers.

The campaign comes as rival Pepsi, which is not an official FIFA partner, continues to push its own worldwide World Cup agenda led by such soccer stars as Lionel Messi, Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero and Jack Wilshere.

The Coca-Cola effort is anchored by a TV spot, "One World, One Game: Everyone's Invited," that launched today (April 2). It follows the story of four local soccer teams from around the world that have "overcome life’s challenges through their love of the game." The reward for their perseverance is a trip to Brazil to watch the World Cup in person this June-July, thanks to Coke.

Lead agency is Wieden + Kennedy Sao Paulo, Brazil.

“Just as Brazil is everyone’s country and Coca-Cola is everyone’s drink, the FIFA World Cup is everyone’s cup,” Joseph Tripodi, evp and chief marketing and commercial officer for Coca-Cola, said in a statement. “Through 'The World’s Cup', Coca-Cola wants to celebrate real people playing football, demonstrating how the game is a force for a more inclusive and connected world.”

The online extended version of the commercial allows visitors to connect with a dedicated destination where they can submit photos and tweets.  Coke said submissions would be compiled into "The Happiness Flag . . . the largest flag mosaic ever created," which the company plans to unfurl on the field prior to the opening match of the FIFA World Cup in Sao Paulo on June 12. (See the full spot here.)

On-site, Coca-Cola said it would have advertising in and around every FIFA World Cup venue, continuing a strategy the company said began in 1950.

The multi-layered global campaign also includes “Where Will Happiness Strike Next” documentary-style short films shot during the FIFA World Cup Trophy Tour by Coca-Cola. It will feature stories of "passionate football fans [who] are using the game to help them triumph over adversity, in turn inspiring others to use the power of football to overcome difficulties."

Coca-Cola said it has had a "long-standing relationship with FIFA since 1974" and has been an official sponsor of the FIFA World Cup  since 1978.

According to Tripodi, “Coca-Cola prides itself on celebrating the power of football and the ability of the sport to bring the world together. Football is for everyone, regardless of geographical and social boundaries. That’s why this year we are launching 'The World’s Cup'."

“Coca-Cola prides itself on celebrating the power of football and the ability of the sport to bring the world together. Football is for everyone."

On the same day that Coke unveiled "The World's Cup" commercial and support, Pepsi released a two-minute spot, "Now Is What You Make It," which follows a young fan named Stony making his way through the streets of Rio de Janeiro en route to a World Cup match, encountering Messi and the other Pepsi soccer spokesman along the way. (See the full spot here.)

It plays out to a cover version of David Bowie's "Heroes" as performed by multi-Grammy winning artist Janelle Monáe. The online version enables visitors to link to additional interactive content and also allows them to create their own experience. (Details here.)

In addition to Coca-Cola, FIFA global marketing partners include adidas, Hyundia-Kia Motors, Emirates, Sony and Visa. FIFA World Cup sponsors include Anhueser-Busch (Budweiser), Castrol, Continental, Johnson & Johnson, McDonald's, Moy Park, OI and Yingli.

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