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Bahamas Red Cross donation site. #HelpUsHelp

• After two exclusive games on NFL Network, Fox Sports’ 2019 Thursday Night Football presented by Bud Light Platinum schedule begins Sept. 26 with the Philadelphia Eagles at the Green Bay Packers. Fox Sports said it would deliver Thursday Night Football in 4K Ultra High Definition for the NFL’s 100th season, making Thursday night match-ups available through the Fox Sports and Fox Now apps, via Apple TV 4K and select Roku devices. Full story here.

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

According to Wyllie, “I will use my leadership skills and experience to continue to deliver high-quality competitive sports experiences, attract more resources, and build awareness of Special Olympics. I am excited to work for the six million Special Olympics athletes and Unified Partners in the movement for inclusion."

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "Ten million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 20-22
1. Downton Abbey $31M
2. Ad Astra $19.1M
3. Rambo: Last Blood $19M
4. It 2 $17.2
5. Hustlers $17M
6. Lion King $2.6M
7. Good Boys $2.5M
8. Angel Has Fallen $2.4M
9. Overcomer $1.5M
10. Hobbs & Shaw $1.5M
Source: Box Office Mojo

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ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Main
Sunday
Mar042012

Coca-Cola, 7-Eleven Serve Up March Madness Marketing

Special to NYSportsJournalism.com

March 4, 2012: Coca-Cola's PowerAde is the official sports drink of the NCAA. 7-Eleven stores know that consumers in March want to celebrate March Madness.

In anticipation of the Big Dance ready to being later this month, PowerAde and 7-Eleven have joined to honor four memorable moments in NCAA Men's Basketball Div. I Final Four history.

Four limited-edition cups are now available in participating 7-Eleven stores nationwide ($1.49 each). Each of the four "Miracle Match-up" Big Gulp cups features a stand-out former NCAA basketball student-athlete during a "game-changing play."

Included are (in chronological order): Lorenzo Charles, 1983, North Carolina State Wolfpack; Jon Bryant, 2000, University of Wisconsin Badgers; Taliek Brown, 2004, University of Connecticut Huskies; and Tony Skinn, 2006, George Mason University Patriots.

A quick response (QR) code on each Big Gulp cup links to a mobile PowerAde Web site, where CBS Sports analyst Greg Anthony hosts a brief video on each cup's featured big play. For a limited time, this video content is exclusive to 7-Eleven, compliments of PowerAde.

Other March Madness-related features this month at 7-Eleven stores include:

• A custom-made pair of neon-colored Slurpee high-top sneakers will be awarded to five Slurpee consumers. The cost to enter the contest is five Slurpee Rewards Points, and winners will be selected in a random drawing at the end of March. (Full details here.)

• Slurpee fans who tweet answers to daily basketball opinion or trivia questions on Twitter and include the hashtag – #BigGulpHoop – will be entered to win a Slurpee-branded mini-basketball hoop and ball. Five of the mini-hoops will be awarded daily during March.

• 7-Eleven has created a virtual towel pop (like painful towel pops in locker rooms after a big game) for sports-lovers to send to friends from the Slurpee Web page. The e-towel pop can be found on the Slurpee Nation Rewards page and is free to send. Unlimited towel pops can be sent, but only one animated snap at a time.

• A second free offer is a "teeny-tiny sweatband" for a Slurpee spoon-straw. The wee red, white and blue sweatband art can be printed from the Web page, cut out and affixed to any Slurpee straw, because nobody likes a sweaty straw.

"These Big Gulp collectible cups match up well with one of our key consumer demographics, sport fans ages 18 to 45," Jesus Delgado-Jenkins, 7-Eleven svp-merchandising, marketing and logistics, said in a statement. "These cups are a create value as a re-useable soft drink container."

A Mountain Berry Blast flavored by PowerAde is available on both Slurpee frozen carbonated beverage and Big Gulp fountain machines. This is the first time a PowerAde flavor has been developed for a 7-Eleven frozen carbonated beverage, but it is not a sports drink, according to Coca-Cola.

Back to March Madness 2012

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Reader Comments (2)

I don't think NCAA football league could do a march madness because unlike basketball where you can play everyday football couldn't play once a day.

March 12, 2012 | Unregistered CommenterDonnie Barrett

March madness brings out campanies like 7 eleven because it is a popular event and a lot of people watch March Madness

March 12, 2012 | Unregistered CommenterDonnie Barrett

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