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NEWS REAL

• The NFL said today (Nov. 13) that it would move the Monday night game on Nov. 19  (ESPN) between the Kansas City Chiefs-Los Angeles Rams, originally scheduled for Estadio Azteca in Mexico City, to the Los Angeles Memorial Coliseum in Los Angeles.

According to the NFL, “The decision is based on the determination — in consultation with the NFLPA and following a meeting and field inspection this afternoon by NFL and club field experts as well as local and independent outside experts — that the playing field at Estadio Azteca does not meet NFL standards for playability and consistency and will not meet those standards by next Monday.”

• CBS said that Tim Tebow would be the host for its in-production reality series, Million Dollar Mile, from LeBron James’ Springhill Entertainment, Warner Bros. and  Fly on the Wall Entertainment. Commentators will be Maria Taylor and Matt Smith. The premise: A team wins $1 million if they can survive an obstacle course being built on real city streets.

• ESPN Events is adding a bowl game to its roster beginning in 2020, the Myrtle Beach Bowl. The game will feature teams from three conference partners: Conference USA, Mid-American Conference and Sun Belt Conference. Each conference will participate up to four times between 2020 and 2025. The Myrtle Beach Bowl will be played in Brooks Stadium, located on the campus of Coastal Carolina, nationally televised on ESPN networks.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Corey Kluber Cleveland Indians
• Blake Snell Tampa Bay Rays
• Justin Verlander Houston Astros

NL CY YOUNG
• Jacob deGrom New York Mets
• Aaron Nola Philadelphia Phillies
• Max Scherzer Washington Nationals

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Mar042012

Coca-Cola, 7-Eleven Serve Up March Madness Marketing

Special to NYSportsJournalism.com

March 4, 2012: Coca-Cola's PowerAde is the official sports drink of the NCAA. 7-Eleven stores know that consumers in March want to celebrate March Madness.

In anticipation of the Big Dance ready to being later this month, PowerAde and 7-Eleven have joined to honor four memorable moments in NCAA Men's Basketball Div. I Final Four history.

Four limited-edition cups are now available in participating 7-Eleven stores nationwide ($1.49 each). Each of the four "Miracle Match-up" Big Gulp cups features a stand-out former NCAA basketball student-athlete during a "game-changing play."

Included are (in chronological order): Lorenzo Charles, 1983, North Carolina State Wolfpack; Jon Bryant, 2000, University of Wisconsin Badgers; Taliek Brown, 2004, University of Connecticut Huskies; and Tony Skinn, 2006, George Mason University Patriots.

A quick response (QR) code on each Big Gulp cup links to a mobile PowerAde Web site, where CBS Sports analyst Greg Anthony hosts a brief video on each cup's featured big play. For a limited time, this video content is exclusive to 7-Eleven, compliments of PowerAde.

Other March Madness-related features this month at 7-Eleven stores include:

• A custom-made pair of neon-colored Slurpee high-top sneakers will be awarded to five Slurpee consumers. The cost to enter the contest is five Slurpee Rewards Points, and winners will be selected in a random drawing at the end of March. (Full details here.)

• Slurpee fans who tweet answers to daily basketball opinion or trivia questions on Twitter and include the hashtag – #BigGulpHoop – will be entered to win a Slurpee-branded mini-basketball hoop and ball. Five of the mini-hoops will be awarded daily during March.

• 7-Eleven has created a virtual towel pop (like painful towel pops in locker rooms after a big game) for sports-lovers to send to friends from the Slurpee Web page. The e-towel pop can be found on the Slurpee Nation Rewards page and is free to send. Unlimited towel pops can be sent, but only one animated snap at a time.

• A second free offer is a "teeny-tiny sweatband" for a Slurpee spoon-straw. The wee red, white and blue sweatband art can be printed from the Web page, cut out and affixed to any Slurpee straw, because nobody likes a sweaty straw.

"These Big Gulp collectible cups match up well with one of our key consumer demographics, sport fans ages 18 to 45," Jesus Delgado-Jenkins, 7-Eleven svp-merchandising, marketing and logistics, said in a statement. "These cups are a create value as a re-useable soft drink container."

A Mountain Berry Blast flavored by PowerAde is available on both Slurpee frozen carbonated beverage and Big Gulp fountain machines. This is the first time a PowerAde flavor has been developed for a 7-Eleven frozen carbonated beverage, but it is not a sports drink, according to Coca-Cola.

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