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What Are You Watching In May 2018
 
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QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Mar042012

Coca-Cola, 7-Eleven Serve Up March Madness Marketing

Special to NYSportsJournalism.com

March 4, 2012: Coca-Cola's PowerAde is the official sports drink of the NCAA. 7-Eleven stores know that consumers in March want to celebrate March Madness.

In anticipation of the Big Dance ready to being later this month, PowerAde and 7-Eleven have joined to honor four memorable moments in NCAA Men's Basketball Div. I Final Four history.

Four limited-edition cups are now available in participating 7-Eleven stores nationwide ($1.49 each). Each of the four "Miracle Match-up" Big Gulp cups features a stand-out former NCAA basketball student-athlete during a "game-changing play."

Included are (in chronological order): Lorenzo Charles, 1983, North Carolina State Wolfpack; Jon Bryant, 2000, University of Wisconsin Badgers; Taliek Brown, 2004, University of Connecticut Huskies; and Tony Skinn, 2006, George Mason University Patriots.

A quick response (QR) code on each Big Gulp cup links to a mobile PowerAde Web site, where CBS Sports analyst Greg Anthony hosts a brief video on each cup's featured big play. For a limited time, this video content is exclusive to 7-Eleven, compliments of PowerAde.

Other March Madness-related features this month at 7-Eleven stores include:

• A custom-made pair of neon-colored Slurpee high-top sneakers will be awarded to five Slurpee consumers. The cost to enter the contest is five Slurpee Rewards Points, and winners will be selected in a random drawing at the end of March. (Full details here.)

• Slurpee fans who tweet answers to daily basketball opinion or trivia questions on Twitter and include the hashtag – #BigGulpHoop – will be entered to win a Slurpee-branded mini-basketball hoop and ball. Five of the mini-hoops will be awarded daily during March.

• 7-Eleven has created a virtual towel pop (like painful towel pops in locker rooms after a big game) for sports-lovers to send to friends from the Slurpee Web page. The e-towel pop can be found on the Slurpee Nation Rewards page and is free to send. Unlimited towel pops can be sent, but only one animated snap at a time.

• A second free offer is a "teeny-tiny sweatband" for a Slurpee spoon-straw. The wee red, white and blue sweatband art can be printed from the Web page, cut out and affixed to any Slurpee straw, because nobody likes a sweaty straw.

"These Big Gulp collectible cups match up well with one of our key consumer demographics, sport fans ages 18 to 45," Jesus Delgado-Jenkins, 7-Eleven svp-merchandising, marketing and logistics, said in a statement. "These cups are a create value as a re-useable soft drink container."

A Mountain Berry Blast flavored by PowerAde is available on both Slurpee frozen carbonated beverage and Big Gulp fountain machines. This is the first time a PowerAde flavor has been developed for a 7-Eleven frozen carbonated beverage, but it is not a sports drink, according to Coca-Cola.

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