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NEWS REAL

• Under Armour said this morning that Patrik Frisk, the company’s president and COO, would become its new CEO, effective Jan. 1, 2020. He will also remain president. Company founder, chairman and CEO Kevin Plank, will become executive chairman and brand chief. According to Friske via Under Armour, "The opportunity that lies ahead of us is incredible as our entire global team continues to lean hard into our transformation."

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Entries in sports marketing (1)

Monday
Jan232017

ACS Plays The Point For Coaches vs. Cancer Suits & Sneakers Awareness Week

By Barry Janoff

January 23, 2017: If something seems a bit different during college basketball games this week, that’s because some NCAA 4,000 men’s and women’s coaches and their staffs on teams and in conferences nationwide are trading in their usual on-court attire in favor of sneakers and suits to support Coaches vs. Cancer Suits & Sneakers Awareness Week (Jan. 23-29).

The annual event is under the auspices of the American Cancer Society in partnership with the National Association of Basketball Coaches.

Suits & Sneakers raises awareness about the importance of nutrition and physical activity in reducing cancer risk, increases cancer awareness, highlights the importance of nutrition and physical activity in reducing a person’s cancer risk and promotes the American Cancer Society’s free programs and services available to those facing cancer, according to ACS.

Among the head coaches and teams who have filmed supporting spots are Tom Izzy (Michigan State), Phil Martelli (St. Joseph), Jim Boeheim (Syracuse), Seam Miller (Arizona), Mike Brey (Notre Dame) and Frank Haith (Tulsa).

To help support Suits & Sneakers Week, people can purchase a specially designed pair of gold sneaker laces online or in stores from Shoe Carnival in memory of Lacey Holsworth, a loyal fan of the Michigan State Spartans who passed away from cancer in 2014 at the age off eight.

Funds raised by this effort, which will continue through the end of the college basketball season, will go to Coaches vs. Cancer and Princess Lacey’s Legacy, to fight pediatric cancer.

Pediatric cancer is the second leading cause of death among children ages 1-14 in the U.S.(behind accidents/unintentional injuries, according to the Centers for Disease Control, and it is estimated that in 2016 there were nearly 10,400 new cancer cases diagnosed among children in the U.S., according to ACS.

Princess Lacey’s Laces are available in all Shoe Carnival store locations, and online (while supplies last). Last year, the promotion raised more than $86,000.

"Cancer continues to take the lives of many people we love," Coach Izzo says in his spot to support the campaign. "Including Lacey Holsworth, a little girl with a huge love for life and the basketball program here at Michigan State. Sadly, Lacey didn’t survive her battle with cancer. On behalf of all of us at Michigan State and families everywhere, please help us honor her memory.

"Often we think there is nothing we can do, but there is. Together with Coaches vs. Cancer and the American Cancer Society, you can make a real difference. And help us save more lives from pediatric cancer," said Izzo.

In December, ACS launched its first multi-media campaign to support the Coaches vs. Cancer program, an alliance with the NABC that features college basketball coaches to raise awareness and donations.

The cause marketing campaign, "Come and Play For Us," is built around a TV spot, "The Recruiting Call," that includes such well-respected head coaches as Lon Kruger (University of Oklahoma), Tubby Smith (Memphis), Roy Williams (North Carolina) and  Jay Wright (Villanova University).

Since its founding, Coaches vs. Cancer has raised more than $100 million for ACS, according to the NABC.

"We are excited to continue our partnership with Shoe Carnival and Princess Lacey’s Legacy," David Doan, vp-strategic sports alliances, American Cancer Society, said in a statement. "Through this special gold shoelace offer, sports fans are able to join in to the fight against pediatric cancer and support the American Cancer Society’s mission to lead the fight for a world without cancer."

"Often we think there is nothing we can do, but there is. Together with Coaches vs. Cancer and the American Caner Society, you can make a real difference."
 
Own conjunction with the game-related efforts, a Coaches vs. Cancer Suits And Sneakers Corporate Challenge seeks to engage basketball fans  and offers opportunity to do something at their workplace.

ACS said that corporations can join their favorite basketball teams and coaches in the fight against cancer by hosting a Wear Your Sneakers to Work Day. Following the 2017 Suits And Sneakers week, individuals can make a minimum donation of $5 to the American Cancer Society for the opportunity to wear sneakers to work on Monday, Jan. 30, or the first day of the NCAA March Madness basketball tournament.

According to Sharon Byers, chief development and marketing officer for ACS, "Suits And Sneakers has been an important element of our Coaches vs. Cancer program since coaches first started lacing up in 1993.

"In 2017, for our second year running, we also proudly feature Lacey’s Laces, gold shoelaces in memory of Lacey Holsworth to raise money for pediatric cancer as we continue to reach out to sports fans to help us save more lives from cancer," said Byers.

The American Cancer Society was named a Top Ten Sports Marketer of the Year for 2016 by the staff and editors of NYSportsJournalism.com, for the Coaches vs. Cancer marketing campaign and also for a platform with IMG College, in collaboration with Curing Kids Cancer, "A House United to Tackle Pediatric Cancer."

 The program "targets college football fans through 12 of IMG’s partner universities to raise awareness and funds for childhood cancer."

Voting is currently underway for the Grand Sports Marketer of the Year for 2016.

American Cancer Society Enrolls In College

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