Veteran CMO Parkes Leaving MLB Roster To Pursue 'New Opportunities'
Thursday, April 7, 2016 at 04:45PM
NYSportsJournalism.com in Jacqueline Parkes, MLB, MLB, sports marketing

By Barry Janoff

April 7, 2016: Citing a desire to "pursue new opportunities," Jacqueline Parkes, CMO for Major Lefdague Baseball, is leaving after some 20 years with the league and eight years in her current position.

The move is effective May 1. MLB said it would "not immediately seek to fill the position."

Parkes joined MLB as director of advertising and promotions in 1995 after working at Jim Henson Productions, and was named as the league's first woman CMO in 2008.

Her father, James C. Parkes, was team physician for the New York Mets from 1974-1991.

"Jacqueline is an accomplished executive and has been a valued colleague to us throughout her 21 years at Major League Baseball," MLB commissioner Rob Manfred said in a statement. "We appreciate her many contributions to our game, particularly through her passionate focus on charitable initiatives. She is a true professional and I wish her success in her next endeavor."

Bob Bowman is the president-business and media and Pat Courtney the chief communications officer for MLB.

Among her achievements, Parkes introduced Jackie Robinson Day and Roberto Clemente Day onto MLB's annual calendar; as well as league-wide cancer awareness events on Mother's Day (breast cancer), Father's Day (prostate cancer) and during the All-Star Game and the World Series through MLB's Stand Up To Cancer moments.

Also, according to the league, she led both the Commissioner's Initiative in the 21st Century, which "shaped the industry's strategic plan across all areas of the game, including the introduction of innovative broadcast technologies and fan engagement platforms"; and the Commissioner's Ticketing Review Committee, which has "driven the implementation of a variety of consumer-centric ticketing technologies and practices that have significantly impacted the fan experience and contributed to record-setting industry revenues each year since the Committee's inception."

"It has been an honor to play a small role in the history of the national pastime, and I will always cherish my experiences and the impact we have had . . . "

According to Parkes, "Working for MLB over the last 21 years has been a unique opportunity and privilege. I am extremely grateful to commissioner Manfred, commissioner emeritus (Bud) Selig, (MLB COO) Tony Petitti, the 30 club owners, my co-workers, our partners, my staff and the many MLB players who supported our marketing efforts over the years.

"It has been an honor to play a small role in the history of the national pastime, and I will always cherish my experiences and the impact we have had on the communities in which we live and play," said Parkes.

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