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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Apr072016

Veteran CMO Parkes Leaving MLB Roster To Pursue 'New Opportunities'

By Barry Janoff

April 7, 2016: Citing a desire to "pursue new opportunities," Jacqueline Parkes, CMO for Major Lefdague Baseball, is leaving after some 20 years with the league and eight years in her current position.

The move is effective May 1. MLB said it would "not immediately seek to fill the position."

Parkes joined MLB as director of advertising and promotions in 1995 after working at Jim Henson Productions, and was named as the league's first woman CMO in 2008.

Her father, James C. Parkes, was team physician for the New York Mets from 1974-1991.

"Jacqueline is an accomplished executive and has been a valued colleague to us throughout her 21 years at Major League Baseball," MLB commissioner Rob Manfred said in a statement. "We appreciate her many contributions to our game, particularly through her passionate focus on charitable initiatives. She is a true professional and I wish her success in her next endeavor."

Bob Bowman is the president-business and media and Pat Courtney the chief communications officer for MLB.

Among her achievements, Parkes introduced Jackie Robinson Day and Roberto Clemente Day onto MLB's annual calendar; as well as league-wide cancer awareness events on Mother's Day (breast cancer), Father's Day (prostate cancer) and during the All-Star Game and the World Series through MLB's Stand Up To Cancer moments.

Also, according to the league, she led both the Commissioner's Initiative in the 21st Century, which "shaped the industry's strategic plan across all areas of the game, including the introduction of innovative broadcast technologies and fan engagement platforms"; and the Commissioner's Ticketing Review Committee, which has "driven the implementation of a variety of consumer-centric ticketing technologies and practices that have significantly impacted the fan experience and contributed to record-setting industry revenues each year since the Committee's inception."

"It has been an honor to play a small role in the history of the national pastime, and I will always cherish my experiences and the impact we have had . . . "

According to Parkes, "Working for MLB over the last 21 years has been a unique opportunity and privilege. I am extremely grateful to commissioner Manfred, commissioner emeritus (Bud) Selig, (MLB COO) Tony Petitti, the 30 club owners, my co-workers, our partners, my staff and the many MLB players who supported our marketing efforts over the years.

"It has been an honor to play a small role in the history of the national pastime, and I will always cherish my experiences and the impact we have had on the communities in which we live and play," said Parkes.

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