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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb272014

Pre-World Cup, Clorox Comes Clean In Soccer By Aligning With U.S. National Teams

By Barry Janoff

February 27, 2014: With the FIFA World Cup coming this June and Major League Soccer starting its season in March, the Clorox Company has signed a deal with Soccer United Marketing, the commercial arm of MLS,to become an official partner of the U.S. Soccer Federation and the Federacion Mexicana de Futbol (Mexican National Team).

Financial terms were not disclosed.

Clorox said it would support the U.S. Men's and Women's National Teams through sales and marketing efforts highlighting the company's Clorox, Kingsford, Hidden Valley and Glad brands.

Clorox will support the Mexican Men's Team in the U.S. through similar efforts involving the Clorox, Kingsford and Glad brands.

Ahead of this year's events in Brazil, there has never been a better time to align with the sport of soccer," David Wright, svp-global sponsorship for Soccer United Marketing, said in a statement. "We're excited that the family of Clorox products is now a member of our soccer family."

Clorox' marketing platform will include TV for Kingsford charcoal and Glad trash bags; custom packaging; a consumer sweepstakes dangling a top prize of $25,000; POP and in-store support from major retailers.

"With soccer's legions of followers around the world, we hope this partnership will enable us to build awareness of our brands with the sport's fan base."

"Our company's affiliation with the sport of soccer is a natural fit for us because we share a strong appeal among families," Benno Dorer, evp/COO for Clorox Cleaning, International and Corporate Strategy., said in a statement "With soccer's legions of followers from around the world — myself included — we hope this partnership will enable us to build awareness of our brands with the sport's hugely loyal, enthusiastic and diverse fan base."

Other USSF marketing partners include Allstate, AT&T, Anheuser-Busch (Budweiser), Castrol, Century 21, Chevrolet, Continental Tire, Degree, Gatorade, Marriott, McDonald's, Nike, Panasonic, Pepsi and Visa.

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