Top
NEWS REAL

• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24.
 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Tony Hawk, best known as a pro skateboarder but also a multi-platform businessman and entrepreneur, is among a group launching hybrid brand consultancy and creative agency D/CAL, with offices in San Diego and Detroit. “D/CAL offers a full suite of brand consultancy and agency services, but branches outside of industry norms by involving strategic and creative minds from outside the agency world.”

• Major League Lacrosse has named Troika as the agency of record for its rebranding initiative. The process will include a revamping of the MLL logo, website, branding on all marketing and communications materials, as well as all league-branded apparel and merchandise. The project will be finished before the 2019 MLL season begins

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Stan Lee RIP 11-12-2018 See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jun092017

Citi Pitches Double Cash Card Campaign With Mets Syndergaard, Comic Jim Breuer

By Barry Janoff

(Originally published in MediaPost)

June 8, 2017: In the next iteration of its "If everyone said what they meant" campaign, Citigroup has unveiled a multi-media effort that spills onto the baseball field via its alliance with MLB’s New York Mets.

The new creative features Mets pitcher Noah Syndergaard, outfielder Curtis Granderson, broadcasters Keith Hernandez and Ron Darling and actor/comedian and Mets uber-fan Jim Breuer.

Mr. Met and Mrs. Met also make a guest appearance.

The ads support Citi’s Double Cash card and follow on the heels of its "If everyone said what they meant" effort with singer Katy Perry.

The use of Mets players, broadcasters and fans is organic as the financial services firm is in the midst of a 20-year naming rights deal for the team’s Citi Field stadium.

Syndergaard, currently on the disabled list with a partial tear of his right latissimus muscle, will take the lead in several aspects of the campaign, including internal and external activities for Citi when he returns from his injury as "part of its goal to enhance the fan experience at Citi Field and for Mets fans everywhere."

Citi also oversees an annual Noah Syndergaard Baseball ProCamp.

According to Syndergaard, "Citi does so much to make the ballpark feel like home for Mets fans, so I'm excited to officially be part of the Citi family. While I can’t wait to be back on the field entertaining our fans, I’m proud to be featured in a humorous new digital spot launching this week for Citi’s Double Cash campaign."

In his spot, "Press Conference," Syndergaard keeps the "If everyone said what they meant" theme going during a faux post-game interview session.

“Noah, I’m screaming a question louder than anyone else!!" says one member of the press.

"Same question but louder!" says another.

"Calmly not answering your question," replies Syndergaard.

"Here’s a compliment phrased as a question," says a reporter.

"Refusing to take any credit," responds Syndergaard.

"Trying to bait you into a controversial response," a woman media member says to the pitcher.

"Deflecting with a joke," he says. The media members giggle. "We’re laughing because we have to," says one reporter.

A voiceover offers, "Wouldn’t it be great if everyone said what they meant?"

A separate spot at the press conference shows Syndergaard picking "Mrs. Met" over Mr. Met to ask a question, which leaves Mr. Met perturbed, a continuation of the faux feud the mascot and the pitcher have been having.

The spot with Granderson, "Bat Boy," sees him doing a pre-game "lucky handshake" ritual in the clubhouse with a bat boy, which they both admit "doesn’t do anything." Mets coach Tom Goodwin makes a guest appearance, also enacting a lucky handshake with Granderson that really serves no purpose.

Darling and Hernandez, both former players with the Mets, show their true emotions while announcing a game in "Broadcasters." "Here comes my dramatic 3-2 pitch voice . . .  Oh, an amazing foul ball. Plenty of time to show that on replay."

Breuer is at the ballpark with friends, all of whom are "Die Hard Fans," yelling cliches and uninformed stats “so everyone thinks I know what I’m talking about.”

Lead agency is Publicis Groupe.

Syndergaard has also signed with Cholua hot sauces as the first member of the "Order of Cholula."

A spot shows him in a recruitment-style video seeking more members.

The campaign "encourages viewers to join Noah and other 'flavor-seeking zealots' to apply for admittance into this members-only club by sharing their Order-worthy stories of Cholula devotion.

Back to Home Page