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NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Finals: Legends Rise See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Jun092017

Citi Pitches Double Cash Card Campaign With Mets Syndergaard, Comic Jim Breuer

By Barry Janoff

(Originally published in MediaPost)

June 8, 2017: In the next iteration of its "If everyone said what they meant" campaign, Citigroup has unveiled a multi-media effort that spills onto the baseball field via its alliance with MLB’s New York Mets.

The new creative features Mets pitcher Noah Syndergaard, outfielder Curtis Granderson, broadcasters Keith Hernandez and Ron Darling and actor/comedian and Mets uber-fan Jim Breuer.

Mr. Met and Mrs. Met also make a guest appearance.

The ads support Citi’s Double Cash card and follow on the heels of its "If everyone said what they meant" effort with singer Katy Perry.

The use of Mets players, broadcasters and fans is organic as the financial services firm is in the midst of a 20-year naming rights deal for the team’s Citi Field stadium.

Syndergaard, currently on the disabled list with a partial tear of his right latissimus muscle, will take the lead in several aspects of the campaign, including internal and external activities for Citi when he returns from his injury as "part of its goal to enhance the fan experience at Citi Field and for Mets fans everywhere."

Citi also oversees an annual Noah Syndergaard Baseball ProCamp.

According to Syndergaard, "Citi does so much to make the ballpark feel like home for Mets fans, so I'm excited to officially be part of the Citi family. While I can’t wait to be back on the field entertaining our fans, I’m proud to be featured in a humorous new digital spot launching this week for Citi’s Double Cash campaign."

In his spot, "Press Conference," Syndergaard keeps the "If everyone said what they meant" theme going during a faux post-game interview session.

“Noah, I’m screaming a question louder than anyone else!!" says one member of the press.

"Same question but louder!" says another.

"Calmly not answering your question," replies Syndergaard.

"Here’s a compliment phrased as a question," says a reporter.

"Refusing to take any credit," responds Syndergaard.

"Trying to bait you into a controversial response," a woman media member says to the pitcher.

"Deflecting with a joke," he says. The media members giggle. "We’re laughing because we have to," says one reporter.

A voiceover offers, "Wouldn’t it be great if everyone said what they meant?"

A separate spot at the press conference shows Syndergaard picking "Mrs. Met" over Mr. Met to ask a question, which leaves Mr. Met perturbed, a continuation of the faux feud the mascot and the pitcher have been having.

The spot with Granderson, "Bat Boy," sees him doing a pre-game "lucky handshake" ritual in the clubhouse with a bat boy, which they both admit "doesn’t do anything." Mets coach Tom Goodwin makes a guest appearance, also enacting a lucky handshake with Granderson that really serves no purpose.

Darling and Hernandez, both former players with the Mets, show their true emotions while announcing a game in "Broadcasters." "Here comes my dramatic 3-2 pitch voice . . .  Oh, an amazing foul ball. Plenty of time to show that on replay."

Breuer is at the ballpark with friends, all of whom are "Die Hard Fans," yelling cliches and uninformed stats “so everyone thinks I know what I’m talking about.”

Lead agency is Publicis Groupe.

Syndergaard has also signed with Cholua hot sauces as the first member of the "Order of Cholula."

A spot shows him in a recruitment-style video seeking more members.

The campaign "encourages viewers to join Noah and other 'flavor-seeking zealots' to apply for admittance into this members-only club by sharing their Order-worthy stories of Cholula devotion.

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