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• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

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1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

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5. Blockers $10.3M
6. Black Panther $5.3M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr242013

Citi Group Extends, Expands Alliance With USOC Through 2016 Olympic Games

Special to NYSportsJournalism.com

April 23, 2013: Citi Group has signed an extension and expansion to its alliance with the United States Olympic Committee, taking a deal that began in 2012 prior to the Summer Olympics in London through 2016.

The new pact includes the 2014 Winter Games in Sochi and the 2016 Summer Games in Rio de Janeiro, Brazil. Citi's support of Team USA makes it the official bank partner of both the U.S. Olympic and Paralympic Teams through 2016.

Financial details were not disclosed.

Citi's initial deal, unveiled in March 2011, coincided with the firm's 200th anniversary.

“We are excited to continue our support of Team USA through the 2016 Games in Brazil,” Michael Corbat, Citi CEO, said in a statement. “Our first-ever USOC sponsorship last year proved to be a meaningful platform to engage colleagues while showcasing our innovative banking products to clients and consumers. Supporting our U.S. Olympic and Paralympic hopefuls on their journey from ambition to achievement captures how we aspire to help our clients reach their goals and we are proud to be a part of the Olympic Movement.”

In addition to its support of the USOC, Citi said it would also continue to collaborate with NBCUniversal, the official U.S. media rights holder of the Olympic Games.

Citi plans to build on an alliance that was supported by what the firm called the "largest, most integrated national advertising and marketing campaign for a U.S. sponsorship in the company’s history."

“Citi continues to demonstrate a deep commitment to supporting the inspiring journeys of U.S. Olympic and Paralympic athletes."

The effort included 13 U.S. Olympic and Paralympic members of Team Citi, who were a mix of qualifiers, hopefuls and legends. The squad included Bob and Mike Bryan, Dominique Dawes, Rowdy Gaines, Amanda McGrory, Kari Miller, Christie Rampoe and Sanya Richards-Ross.

The campaign, "Every Step of the Way," featured TV, print, out-of-home, digital, events, promotions and retail activation. It also was highlighted by a $500,000 donation to the USOC above and beyond Citi's sponsorship to launch the Every Step of the Way program intended to "benefit U.S. Olympic and Paralympic Sport Programs and support future hopefuls and athletes of all ages in communities across America," according to Citi..

“We are proud to announce our continued partnership with Citi through 2016,” Scott Blackmun, USOC CEO, said in a statement. “Citi continues to demonstrate a deep commitment to supporting the inspiring journeys of U.S. Olympic and Paralympic athletes, journeys that wouldn’t be possible without the generous support of our loyal sponsors. We were thrilled to see Citi celebrate its 200th anniversary last year during the 2012 Games, and we look forward to Citi launching its third century in partnership with the 2014 and 2016 U.S. Olympic and Paralympic Teams.”

Global sponsors of the USOC and the International Olympic Committee include Atos, Coca-Cola, Dow Chemical, General Electric, McDonald's, Omega, Panasonic, Procter & Gamble, Samsun and Visa.

In addition to Citi, USOC domestic partners include 24 Hour Fitness, Adecoo, AT&T, BMW America, British Petrolium, Anheiser-Busch (Budweiser), Chobiani, Deloitte, DeVry University, The Hartford, Highmark, Hilton, JetSet, Kellogg's, Liberty Mutual, Nike, Oakley, Ralph Lauren, Smucker's, TD Ameritrade and United Airlines.

USOC Sweetens Olympic Roster With Smucker's

Hilton Re-Books Room With USOC, Team USA

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