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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Mar162014

GM's Chevrolet Maps Ambush Marketing Route With ManU Driving To FIFA World Cup

By Barry Janoff

March 16, 2014: Chevrolet is not the official automotive partner of FIFA and the World Cup, a distinction that belongs to Hyundai-Kia Motors.

But Chevy is partnered with a soccer club that lays claim to 659 million followers worldwide, Manchester United, and the division of General Motors plans to use that strong alliance to pump up its visibility in the months leading to the World Cup this June.

Chevrolet this week launches "What Do You #PlayFor?" a multi-media global campaign intended to "inspire and bring football fans closer to the sport than ever."

"The act of play is a fundamental human need that transcends cultures and impacts all ages," Alan Batey, General Motors evp-Global Chevrolet, said in a statement.  "Joyful play is the fuel of ingenuity and imagination for children and adults alike, driving a sense of what is possible."

A launch spot plays out against a backdrop of kids and adults enjoying soccer in a variety of locations — soccer fields, school yards, playgrounds, a beach and even on a roof top — where they answer the question, "What Do You #PlayFor?" "I play to be different . . .  for the love of the game . . .  for a victory . . . to be my best . . .  to be part of a family . . . for the passion . . .  for my heroes . . . for honor . . . for my highlight reel . . .  to reach my potential . . . "

The spot includes the Chevy campaign tag, "Find New Roads." (See the ad here.)

Via the Twitter hash-tagged "What do you #playfor?" the digital and social media-driven elements of the campaign direct people to a dedicated Web site, where they can share their feelings about soccer through video and share their comments about other videos on the site. Twitter, Facebook and other destinations support the effort.

The campaign comes as Chevrolet, which has been a Manchester United partner since 2012, prepares to replace AON as the club's primary and jersey-front sponsor, which begins with the 2014-15 season. The seven-year alliance was valued just short of $560 million by industry analysts.

It also comes on the heels of General Motors Co's decision to end the majority of Chevrolet automobile sales in Europe beginning in 2016.
 
According to Richard Arnold, group managing director. for Manchester United  "Chevrolet's 'What Do You Play For?' campaign will stimulate global discussion and engagement amongst Manchester United's 659 million followers worldwide and create meaningful change around the world."ddsdf

Manchester United, which plays in the Barclays English Premiere League, said that data its fan base is well-entrenched worldwide, with nearly half of its 659 million followers in Asia, including 108 million in China; 173 million in Africa and the Middle East and Africa; 90 million in Europe, and more than 70 million in the Americas.

The club has more than two million followers on Twitter and 43.6 million-plus "likes" on Facebook.

The club is majority owned by Malcolm Glazer, who also is majority owner of the NFL's Tampa Bay Buccaneers. It is listed as the second most-valuable sports franchise in the world, in excess of $3.1 billion, behind only Real Madrid.

Chevrolet and Manchester United also said that "club legends (would) be deployed this year to work with coaches and children in developing regions around the world" as part of Chevy's on-going efforts with the One World Futbol Project. To date, One World Futbol said it has distributed more than 1.5 million "nearly indestructible footballs to organizations working in developing communities" in more than 50 countries "affecting the lives of an estimated 21 million children."

Chevrolet said it is planning "several additional announcements and fan engagements around the world this year" regarding its Manchester United sponsorship and the "What Do You #PlayFor?" campaign.

In addition, the auto brand has targeted July, when World Cup fever will still be high, as the time it would unveil the Chevrolet-branded Manchester United match shirt,

Other Manchester United official marketing partners include jersey-front sponsor AON, Nike, Bulova, DHL, Epson, Thomas Cook, Aeroflot and Singha Beer.

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