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• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Jul232018

Shot In The Arm: College Football Outland Trophy Signs Presenting Deal With NFID

NYSJ Sports-Entertainment Business News Service

July 23, 2018: The prestigious Outland Trophy, awarded annually by the Football Writers Association of America to the top interior lineman in college football, has a new partnership and presenting alliance.

FWAA has signed a pact with the National Foundation for Infectious Diseases to present the 2018 Outland Trophy as part of a public awareness campaign “focused on the importance of influenza (flu) prevention during the 2018-2019 flu season.”

As part of the public awareness campaign, the award will be rebranded as the Outland Trophy presented by the National Foundation for Infectious Diseases.

Financial terms were not shared.

As part of marketing support, the hashtag #FightFlu will appear on all Outland Trophy advertising, marketing, social media and public relations materials.

Branded content and advertising will promote the award and the public awareness campaign in Touchdown Illustrated game day programs at more than 1,000 college football games during the 2018 season.

Content will also appear in many major bowl game programs — including the College Football Playoff — as well as most NFL game day programs.

Joe Thomas, the 2006 Outland Trophy winner while at the University of Wisconsin, will serve as the Outland Trophy #FightFlu ambassador.

Thomas retired earlier this year after an11-year career with NFL's Cleveland Browns.

“Now that I’m retired I’ve decided to help give the @OutlandTrophy a shot in the arm by partnering with @NFIDvaccines and @TheFWAA to promote the importance of getting vaccinated for the flu #FightFlu,” Thomas posted on his Twitter account.

According to  Steve Richardson, FWAA executive director, ”This partnership with the Outland Trophy offers NFID a timely platform to promote the importance of flu prevention to college football fans all across the U.S. and remind fans that annual flu vaccination is recommended for all individuals age six months and older.”

NFID said that influenza (flu) is a “highly contagious and sometimes life-threatening disease that affects between 5-20% of the U.S. population annually and accounts for more than 200,000 hospitalizations and 3,000-49,000 deaths in the U.S. each year.

They said that getting an annual flu shot is the most effective way to prevent influenza.

Thomas will announce the recipient of the 2018 Outland Trophy during ESPN's The Home Depot College Football Awards on Dec. 6 in the College Football Hall of Fame in Atlanta.

"Influenza is a highly contagious and sometimes life-threatening disease that accounts for more than 200,000 hospitalizations and 3,000-49,000 deaths in the U.S. each year."

The official presentation to the winner will be made at the Greater Omaha (Nebraska) Sports Committee's Outland Trophy Banquet on Jan. 9, 2019.

"The FWAA is delighted to partner with NFID in this Outland Trophy sponsorship,” Richardson said in a statement

“NFID is an influential thought leader promoting important public health messages around disease prevention and treatment. Using one of college football's oldest and most revered awards to help promote flu prevention is a winning play on any field as far as the FWAA is concerned.”

The Outland Trophy, now in its 73rd year, was created in 1946 when Dr. John Outland presented the FWAA with a financial contribution to initiate the award.

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