Top
QUICK HITS

Pitcher Jack Morris and shortstop Alan Trammell have been voted into the Baseball Hall of Fame by the Modern BaaebalL Era Committee. Morris and Trammell be inducted in Cooperstown on July 29, 2018, along with any players elected by the Baseball Writers’ Association of America, to be unveiled on Jan. 24, 2018.
• Maybe as good as it gets: Columbia/Legacy Recordings will release Miles Davis & John Coltrane - The Final Tour: The Bootleg Series, Vol. 6 on March 23, 2018.
• Or for Jimi Hendrix fans maybe this is as good as it gets: Experience Hendrix & Legacy Recordings will release on March 9 Both Sides of the Sky, with 13 studio recordings between 1968-70, ten of which have never been released.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Sell NFL Jerseys Dick's Sporting Goods (Season to Date)

1. Carson Wentz QB Philadelphia Eagles
2. Dak Prescott QB Dallas Cowboys
3. Tom Brady QB New England Patriots

4. Ezekiel Elliott RB Dallas Cowboys
5. Von Miller LB Denver Broncos
6. Odell Beckham Jr, WR New York Giants
7. Antonio Brown WR Pittsburgh Steelers

8. Rob Gronkowski TE New England Patriots
9. James Conner RB Pittsburgh Steelers
10. Julio Jones WR Atlanta Falcons
11. Matthew Stafford QB Detroit Lions
12. Mitch Trubisky QB Chicago Bears
13. A.J. Green WR Cincinnati Bengals
14. Luke Kuechly LB Carolina Panthers
15. J.J. Watt DE Houston Texans

SOURCE: DICK'S SPORTING GOODS

BUY SELL

Top-Selling MLS Jerseys
1. Miguel Almirón
2. Bastian Schweinsteiger
3. Josef Martínez
4. Jordan Morris
5. David Villa
6. Clint Dempsey
7. Sebastian Giovinco
8. Kaká
9. Andrea Pirlo
10. Nicolás Lodeiro

SOURCE: MLSStore.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Oct272009

Boston Celtics Are 'Reloaded' To Reclaim NBA Championship Crown

Paul Pierce in first 'Reloaded' TV spot.October 27, 2009: Following their championship run in 2007-08, the Boston Celtics did not live out their quest to win back-to-back NBA titles last season, due in large part to an injury to Kevin Garnett that kept him out of 25 regular season games and severely curtailed his post-season productivity.

But Garnett and the Celtics now say the are reloaded and ready to recapture the franchise's 18th NBA title, and have translated that attitude into a new marketing effort, aptly titled "Reloaded." The regional campaign breaks this week to coincide with the 2009-10 season via TV, radio, digital, print, out of home and in-game activities at TD Garden. Lead agency is Allen & Gerritsen, Watertown, Mass., the team's long-time agency of record.

The first "Reloaded" TV spot will air early in the season, with new spots in development showcasing the Celtics' behind the scenes, preparing for games. The lead spot features black-and-white photos of Garnett, Paul Pierce, Ray Allen, Rajon Rando, Eddie House, head coach Doc Rivers and other members of the team whose images are superimposed with such words as "revitalized," "reboot," "reverberate," "responsible," "rewrite" and "reloaded." The is played out to an intense, building drum beat that culminates with a closing shot of an intense Garnett as we hear behind him the Celtics' pre-game "Mobutu" chant led by Pierce.

The initial marketing still contains Glen 'Big Baby' Davis, who broke his thumb this past weekend in an alleged fight with a friend and is expected to miss a still undetermined amount of playing time.

'Reloaded' captures how Kevin Garnett and the Celtics feel about winning another NBA championship."'Reloaded' captures exactly how the Celtics players and coaches feel about this season," Shawn Sullivan, CMO of the Boston Celtics, said in a statement.  "The campaign demonstrates the attitude and energy of the entire team as we drive for another championship."

The Celtics also have launched an interactive Facebook application for fans, “3-Point Play," as part of the team’s broader online marketing strategy, which has attracted more than 430,000 followers. The app, from interactive agency Molecular, Watertown, Mass., features a game in which fans compete against their Facebook friends and Celtics fans from around the world, challenging each other to accurately predict the statistical output of their favorite players each game by points, rebounds and assists. Prizes are awarded throughout the season, with top winners competing for playoff tickets.

"Celtics fans are following the team in large numbers on Facebook, and '3-Point Play' allows us to bring something new to them as the season begins," said Sullivan. "At the same time, the power of social media will allow us to capture key information that enables us to enhance and grow our fan interactions online."

Back to NBA

Back to Home Page