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NEWS REAL

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar172015

CDW Offers Tech Solutions, Round Mound Of Rebound Pound Cake, Scottie Pippen

By Barry Janoff

March 17, 2015: Charles Barkley is back in his recurring role as the IT department executive who works for fictional company Gordon & Taylor in a series of humorous commercials for real company CDW Corp. that will break during March Madness.

The latest iteration of CDW's "People Who Get IT" campaign finds Barkley and his IT unit with some new members, among them Scottie Pippen and Rick Mahorn, who during their respective illustrious careers in the NBA were teammates with Barkley on the Phoenix Suns (1992-96) and Philadelphia 76ers (1989-91), respectively.

It also offers up Barkley's faux line of signature products, including Barkley 34 cologne ("Smells like a locker room") and The Round Mound of Rebound Pound Cake Mix (a reference to one of Barkley's nicknames).

Since Barkley's arrival in 2012 marketing efforts, Gordon & Taylor "has won at basketball, won new business by losing at golf, won on the road with its mobile office and won despite having a football stadium without a team," according to CDW.

Barkley, who is working the NCAA Tournament as a commentator and analyst for CBS and Turner, also stars in a new campaign for Capital One alongside Spike Lee and Samuel L. Jackson.

The CDW campaign highlights how the Vernon Hiils, Ill.-based provider of tech solutions "works for small, medium and large business, government, education and healthcare customers," a strategy that in 2014 generated $12 billion in net sales.

Exposure during the NCAA Tournament is beneficial for CDW, according to Neal Campbell, the company's svp/CMO.

“CDW provides our customers with the technology solutions and expertise they need to achieve their goals,” Campbell said in a statement. “Featuring Barkley in our ads, and expanding our roster this year to include Scottie Pippen and Rick Mahorn, enables us to tell our story in an entertaining way that matches the excitement of March Madness, while also highlighting our partners’ key IT offerings.”

Among the tech solutions that CDW brings to the March Madness effort are Lenovo's ThinkPad Helix 2-in-1 devices with Intel Core M vPro Processors, HP EliteBooks with Intel Core M Processors, HP ProLiant servers with Intel Xeon processors and VMware technology to move critical applications to the cloud.

The campaign will hit TV, radio, print, Internet and social media. Lead agency is Oglivy & Mather, Chicago.

During March Madness this year, companies are anticipated to spend at or above $1.2 billion to reach fans and consumers across CBS and Turner Broadcasting networks TBS, TNT and truTV, which would top the record $1.14 billion spent last year, according to marketing, research and consulting firm Kantar Media, New York.

Thirty-second spots during the Final Four on TBS (April 4) and the title game on CBS (April 6) could also set a record, topping the $1.5 million for a 30-second spot during the 2014 title game between winner University of Connecticut and Kentucky.

Pippen and Ceballos appear in "Teammates," which finds the IT department hiring new employees who are "winners." (Last year, CDW brought in former NFL and Boston College QB Doug Flutie.)

In "New Ideas," Barkley tries to get his CEO at Gordon & Taylor to invest in his own line of products, including a dating app called Reboundr, kitchen cooking device Stir Charles and the aforementioned Barkley 34 and The Round Mound of Rebound Pound Cake Mix.

"Sprinklers" finds Gordon & Taylor's CEO christening the new data center with champagne, with bad results that are saved by CDW’s implementation of VMware technology.

"Overspending" shows how CDW can make Gordon & Taylor's workforce quite efficient despite frivolous spending by company leaders.

This marks CDW's second major sports-related activation of the year. The company is the official technology partner for the NFL's Arizona Cardinals and the team's home venue, the University of Phoenix Stadium, which in February hosted Super Bowl XLIX.

Prior to the Big Game, CDW implemented a multi-million dollar Cisco-based high-density wireless network to improve connectivity speeds and security, and also brought Internet access to the parking lot and other areas outside the stadium.

March Madness Road Trip With Charles, Spike, Samuel L. For Captial One

Back to March Madness 15

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