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NEWS REAL

• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• ESPN said that the Wimbledon Gentlemen’s Championship – won by Novak Djokovic over Roger Federer 7-6, 1-6, 7-6, 4-6, 13-12 (7-3) – earned an overnight rating of 3.0 for its more than five hours of coverage up 114% vs. the championship match a year ago for Djokovic vs. Kevin Anderson. The match peaked at its conclusion with a 4.6 rating. At 4:57, it was the longest match of the Gentlemen’s Singles tournament this year and the longest Gentlemen’s Singles final in Wimbledon history. It also was the first men’s singles Major championship to be decided by a tie-break.

• New York Life has signed as a founding partner of the ESPN-owned ACC Network, the national network dedicated to Atlantic Coast Conference sports coverage, scheduled to launch Aug. 22. New York Life remains the official life insurance company of the ACC as well as the exclusive presenting sponsor of the ACC Men’s Basketball Tournament which airs across the ESPN and ACC networks. 

• The Baseball Hall of Fame has signed a deal with VIDSIG, Inc., a San Francisco-based software company that offers live one-on-one video interactions between athletes and fans. The technology will allow Hall of Famers to “hold virtual meet-and-greets or autograph sessions through the use of a computer from the comfort of the athletes' homes.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 5-7
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar172015

CDW Offers Tech Solutions, Round Mound Of Rebound Pound Cake, Scottie Pippen

By Barry Janoff

March 17, 2015: Charles Barkley is back in his recurring role as the IT department executive who works for fictional company Gordon & Taylor in a series of humorous commercials for real company CDW Corp. that will break during March Madness.

The latest iteration of CDW's "People Who Get IT" campaign finds Barkley and his IT unit with some new members, among them Scottie Pippen and Rick Mahorn, who during their respective illustrious careers in the NBA were teammates with Barkley on the Phoenix Suns (1992-96) and Philadelphia 76ers (1989-91), respectively.

It also offers up Barkley's faux line of signature products, including Barkley 34 cologne ("Smells like a locker room") and The Round Mound of Rebound Pound Cake Mix (a reference to one of Barkley's nicknames).

Since Barkley's arrival in 2012 marketing efforts, Gordon & Taylor "has won at basketball, won new business by losing at golf, won on the road with its mobile office and won despite having a football stadium without a team," according to CDW.

Barkley, who is working the NCAA Tournament as a commentator and analyst for CBS and Turner, also stars in a new campaign for Capital One alongside Spike Lee and Samuel L. Jackson.

The CDW campaign highlights how the Vernon Hiils, Ill.-based provider of tech solutions "works for small, medium and large business, government, education and healthcare customers," a strategy that in 2014 generated $12 billion in net sales.

Exposure during the NCAA Tournament is beneficial for CDW, according to Neal Campbell, the company's svp/CMO.

“CDW provides our customers with the technology solutions and expertise they need to achieve their goals,” Campbell said in a statement. “Featuring Barkley in our ads, and expanding our roster this year to include Scottie Pippen and Rick Mahorn, enables us to tell our story in an entertaining way that matches the excitement of March Madness, while also highlighting our partners’ key IT offerings.”

Among the tech solutions that CDW brings to the March Madness effort are Lenovo's ThinkPad Helix 2-in-1 devices with Intel Core M vPro Processors, HP EliteBooks with Intel Core M Processors, HP ProLiant servers with Intel Xeon processors and VMware technology to move critical applications to the cloud.

The campaign will hit TV, radio, print, Internet and social media. Lead agency is Oglivy & Mather, Chicago.

During March Madness this year, companies are anticipated to spend at or above $1.2 billion to reach fans and consumers across CBS and Turner Broadcasting networks TBS, TNT and truTV, which would top the record $1.14 billion spent last year, according to marketing, research and consulting firm Kantar Media, New York.

Thirty-second spots during the Final Four on TBS (April 4) and the title game on CBS (April 6) could also set a record, topping the $1.5 million for a 30-second spot during the 2014 title game between winner University of Connecticut and Kentucky.

Pippen and Ceballos appear in "Teammates," which finds the IT department hiring new employees who are "winners." (Last year, CDW brought in former NFL and Boston College QB Doug Flutie.)

In "New Ideas," Barkley tries to get his CEO at Gordon & Taylor to invest in his own line of products, including a dating app called Reboundr, kitchen cooking device Stir Charles and the aforementioned Barkley 34 and The Round Mound of Rebound Pound Cake Mix.

"Sprinklers" finds Gordon & Taylor's CEO christening the new data center with champagne, with bad results that are saved by CDW’s implementation of VMware technology.

"Overspending" shows how CDW can make Gordon & Taylor's workforce quite efficient despite frivolous spending by company leaders.

This marks CDW's second major sports-related activation of the year. The company is the official technology partner for the NFL's Arizona Cardinals and the team's home venue, the University of Phoenix Stadium, which in February hosted Super Bowl XLIX.

Prior to the Big Game, CDW implemented a multi-million dollar Cisco-based high-density wireless network to improve connectivity speeds and security, and also brought Internet access to the parking lot and other areas outside the stadium.

March Madness Road Trip With Charles, Spike, Samuel L. For Captial One

Back to March Madness 15

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