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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Mar072018

CBS Sports, Turner Seek To Make Sense Of March Madness Marketing, Programming

By Barry Janoff

March 6, 2018: CBS Sports and Turner Sports, which for the eighth consecutive year will provide live coverage of all 67 games from the 2018 NCAA Division I Men’s Basketball Championship, have detailed which rounds and how many games would be aired on each broadcast platform.

The networks also shared specifics regarding pre-game, halftime, bridge and post-game shows; and the NCAA Selection Show, which kicks off March Madness on Sunday, March 11 and, for the first time, will air on TBS rather than CBS, where it has been since 1992.

March Madness generates more than $1.25 billion in national TV ad spend, “making it one of the most valuable franchises in televised sports,” according to media intelligence firm Kantar Media, NY.

The spend is second in sports only to the NFL post-season, which includes the Super Bowl.

NCAA Corporate Champions are AT&T, Capital One and Coca-Cola.

NCAA Corporate Partners include Buffalo Wild Wings, Buick, Enterprise, Google Cloud, Infinity, Intel, Lowe’s, Marriott, Nabisco, Northwestern Mutual, Pizza Hut, Reese’s, Unilever and Wendy’s.

CBS and Turner in 2010 signed a 14-year, $10.8 billion deal with the NCAA for exclusive rights to the Men’s Div. I hoops tournament, then extended the deal in 2016 for eight years at $8.8 billion.

As in previous year under the CBS-Turner alliance, games this month will across four national television networks – TBS, CBS, TNT and truTV – with all games also streamed on NCAA March Madness Live.
 
TBS will televise the NCAA Final Four national semi-finals on Saturday, March 31; and then the National Championship game on Monday, April 2, from the Alamodome in San Antonio.

By network, programming will see CBS will broadcast 21 games throughout the Tournament, including the Elite 8, Sweet 16 and first and second rounds.

TBS will televise 21 contests including the National Championship, Final Four semi-finals, Elite 8, Sweet 16 and first- and second-round games.

TruTV will air a total of 13 games, including the First Four and the first and second rounds, in addition to "TeamCas"t presentations for the National Championship and Final Four semifinals.

TNT will televise 12 games including first- and second-round match-ups, plus "TeamCast" presentations for the National Championship and Final Four semifinals.

CBS Sports and Turner Sports will again air “March Madness Confidential,” providing exclusive, behind-the-scenes access of select NCAA Tournament teams, with features airing during studio coverage and on NCAA.com, chronicling their Tournament journeys. 
 
In addition, Turner and CBS will again present integrated game and studio productions with pregame, halftime, bridge and post-game shows from studios in New York and Atlanta.

Studio shows will include The Road to the Final Four and Infiniti NCAA Tip-Off pre-game shows, AT&T at the Half, Capital One Tournament Central and the Inside March Madness presented by Buick post-game show.

NCAA March Madness Live returns as a digital destination for direct access to all 67 games of the NCAA Division I Men’s Basketball Championship.

In addition, social integrations will include highlights, features and news updates across the official March Madness Twitter, Facebook, Instagram and Snapchat accounts for companion content throughout the Tournament.

According to CBS and Turner, The Selection Show will start with the announcement of all 68 tournament teams, followed by the release of the brackets and match-ups, with “analysis, discussion, interviews and reactions from teams as they find out if they made the Tournament, along with their region, seeding and opponent.”

Hosts Ernie Johnson and Greg Gumbel will work with analysts and commentators Clark Kellogg, Charles Barkley, Seth Davis and Kenny Smith in Atlanta.

Selection Committee chairman Bruce Rasmussen will join Adam Zucker in the CBS Studios in New York.

Prior to the 2018 NCAA March Madness Selection Show, Turner Sports and CBS Sports will produce a special four-hour Social Madness social media pre-show, running exclusively on official March Madness handles across YouTube, Twitter and Facebook, along with NCAA.com and Bleacher Report (beginning at 2 PM ET).

March Madness

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