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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan092013

CBS, Moonves Have More Than $4M Reasons To Hype Super Bowl XLVII

By Barry Janoff

January 9, 2013: Would you pay $4 million for a 30-second TV spot, even if it had the potential to reach 111 million or move viewers?

At least one company has paid that figure, and possible more, according to Les Moonves, president/CEO for CBS, the network that will be broadcasting Super Bowl XLVII on Feb. 3.

"We have sold out all [TV] spots, we have sold spots for $4 million," Moonves (photo, left) said during a media event in the studio of The NFL Today at CBS Broadcast Center in New York on Tuesday (Jan. 8). "The $4 million is the highest ever paid for a Super Bowl."

When asked which companies spent $4 million — most spots have been going for an average of $3.8 million, according to industry analysts — Moonves smiled and said, "We're not going to tell you."

Moonves also said that local ads that will run just in the New York area sold for $1 million.

Despite setting what CBS called a Super Bowl record, the $4 million price tag could be topped as early as next season during Super Bowl XLVIII, which will air on Fox. It will be played at MetLife Stadium in East Rutherford, NJ, just miles from New York City, when for the first time the Super Bowl will be held in an open-air venue in the northern U.S.

Farther down the road, marketers already are eyeing the historic Super Bowl L in 2016, which will be broadcast on CBS and should again raise the bar for the cost of 30-second spots. The game will be played at a venue to be selected by the NFL this May from between the Miami Dolphins' Sun Life Stadium in South Florida and the San Francisco 49ers new stadium in Santa Clara, which is scheduled to open for the 2015 NFL season.

Addressing the fact that it took CBS the same amount of time to sell all of its Super Bowl slots as NBC needed for Super Bowl XLVI (30-second spots averaged $3.5 million) but longer than Fox for Super Bowl XLV (30-second spots averaged $3 million), Moonves said, "Our strategy for selling ad space was always to sell [them all]. We knew we would do that. But you can always sell faster at a cheaper price."

Despite what he called a full roster, Moonves said CBS would find room for any movie studios that wanted to tout their 2013 films during the Super Bowl broadcast. The Super Bowl has traditionally been a launching pad for many blockbuster films, and it would be unprecedented for no studios to buy in this year.

Among the movies scheduled to hit screens in 2013 are Oz: The Great And Powerful (Disney), Iron Man 3 (Marvel/Paramount), Star Trek Into Darkness (Paramount), Man Of Steel (Warner Bros.), The Lone Ranger (Disney), The Wolverine (Marvel/20th Century) and The Hunger Games: Catching Fire (Lionsgate).

"If a movie studio comes in — and they tend to come in during the last couple of weeks [before the game] — we will find room for them," said Moonves.

"If a movie studio comes in — and they tend to come in during the last couple of weeks [before the game] — we will find room for them."

He was being facetious, but only to a point, when he spoke about how much CBS would charge these Hollywood Johhny-come-lately studios. "If one of those movie companies wants to come in and spend $5 million, $6 million, we will find room for you." Later during the conference, Moonves laughed when the topic again came up. "If [Disney] wants to come in, we'll find room . . .  at a reduced rate," he said with a smile.

Although CBS would not confirm as much, executives did talk about a pre-Super Bowl event in which the respective broadcast network has the opportunity to interview the President of the United States in the White House. "It is a tradition," said Sean McManus (photo, right), chairman for CBS Sports, "and I can't imagine that President Obama would pass on the opportunity."

Regarding the fact that a team has never played in a Super Bowl in their home venue — the closest was at Super Bowl XIX when Stanford University Stadium in Palo Alto, Calif., about 20 miles south of San Francisco, hosted and the 49ers defeated the Miami Dolphins, 38-16 — McManus said, "Getting the [home] market is nice, but the storyline is more important. Getting a good game is more important."

Moonves had the best comedic line of the event when the topic switched to the Super Bowl halftime show, which this year will feature Beyoncé.

"She's at the height of her musical career, so we're really excited," Moonves said. He then smiled and added, "But we actually wanted Janet Jackson," referring to the infamous halftime show during Super Bowl XXXVIII in 2004, also on CBS, when Jackson and Justin Timberlake performed "Rock Your Body," during which the now legendary "wardrobe malfunction" saw Jackson reveal her breast on TV.

Legal action regarding the incident was not resolved until this past June, when the Supreme Court declined an appeal by the Federal Communications Commission which claimed that CBS knew the incident would take place and should be penalized $500,000.

Moonves was equally excited, but much more grounded, when he spoke about the platform coverage that CBS will provide for more than a week prior to the Super Bowl.

Among others, CBSSports.com will stream the game and halftime show live, the just launched CBS Sports Radio Network will provide 70 hours of live coverage, the CBS Sports Network will have more than 50 hours of live coverage and shows such as The CBS Evening News, Face the Nation and The Talk will be on-site in New Orleans, where Super Bowl XLVII will be played in the Mercedes-Benz Superdome.

"This entire corporation is getting behind this event in a way I don't think has ever been done before," said Moonves. "We will cover the Super Bowl like never before. I am pretty proud how the company has come together."

Hollywood Players Set To Punch Big Ticket At Super Bowl XLVII

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