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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan192015

CBS To Expand Alliance, Enhance Marketing For NFL 2015 'Thursday Night Football'

By Barry Janoff

January 18, 2015: After declaring that its first season of airing NFL Thursday Night Football was a resounding success, CBS was determined to return for a second year, which was at the option of the league, even as other networks were seeking to obtain the programming rights.

The network did exactly that, signing on to continue with Thursday Night Football for the 2015 season, with an option again at the league's discretion to return for 2016.

The deal, in addition to CBS' Sunday NFL programming, will lead to the network's broadcast of the historic Super Bowl 50, scheduled for Feb. 7, 2016, in Levi's Stadium, home of the San Francisco 49ers.

Financial terms of the deal were not disclosed.

“The benefits of Thursday Night Football are evident across our corporation, including a strengthened primetime lineup that has built on its No. 1 position,” Leslie Moonves, president and CEO for CBS Corp., said in a statement. “The NFL continues to be the best premium content in the business, and we look forward to another year of our expanded partnership in 2015-2016, a season that will culminate with Super Bowl 50 on CBS.”

Similar to last season, CBS will produce Thursday Night Football for 2015, with the first eight games again to be simulcast on NFL Network. NFL Network then get exclusive broadcast rights to the eight games leading up to the playoffs.

CBS will have its lead broadcasters and production team on all Thursday night games. The pre-game, halftime and post-game shows will continue to feature NFL Network and CBS Sports hosts and analysts.

The mix of games will include 14 on Thursday nights and two late-season games on Saturday.

Fox, NBC and ESPN also had interest in acquiring the Thursday Night Football games for 2015.

Entering its 56th season of NFL programming, CBS said the Thursday Night Football pact would expand to include such elements as "the development of new programming initiatives across the various CBS and NFL platforms."
 
A supporting multi-media marketing platform is also expected to build on last's year's effort, which generated the most promotion in the network's history, according to Sean McManus, chairman for CBS Sports.

In 2014, for its initial season of Thursday Night Football, CBS began to marketing the package in February, with spots that included stars from such  CBS Network shows as NCIS, The Big Bang Theory, Person Of Interest, Elementary and NCIS LA.

"Even when there were blowouts, the numbers were still strong," McManus said last year following the conclusion of CBS' Thursday Night Football package. "In some cases, the ratings were triple what CBS did on Thursday night (the previous) year."

The opening game, which featured the Pittsburgh Steelers at the Baltimore Ravens, attracted 20.6 million viewers, according to CBS. The final game, the San Diego Chargers at the Denver Broncos, attracted 20 million viewers and was the highest-rated and most-watch primetime program for the week of Oct. 20-26.

"We set a number of goals, and No. 1 was to establish Thursday Night Football as an NFL destination and that has worked very well for us," said McManus. "It really all comes down to the quality of your content."

According to NFL commissioner Rodger Goodell, “We are pleased to extend our partnership with CBS for Thursday Night Football. The promotion and production by CBS and NFL Network last season made Thursday night a night for NFL football. We look forward to working again next season with CBS.”

The Thursday Night Football season opener on CBS came with its share of off the field drama. The game between the Steelers and Ravens aired as the NFL was being enveloped in a storm regarding domestic violence, and the planned pre-game theme song featuring Rihanna's version of Jay-Z's, "Run This Town," was dropped.

Rihanna had been involved in a tumultuous relationship with then boyfriend Chris Brown, including a 2009 confrontation in which Brown pled guilty to felony assault. CBS replaced the song and a voiceover from actor Don Cheadle with a news story updating the domestic violence situation among Ray Rice, his wife and the NFL.

None of which impacted the programming in a negative way.

"Even the worst NFL blowout gets better ratings than pretty much anything else out there," said McManus. "Our goals were lofty and we met them."

CBS Says First Year Of NFL Thursday Night Football Was A Touchdown

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