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QUICK HITS

• NBC Sports Nascar analyst Dale Earnhardt Jr. and his wife Amy, an interior designer, "will transform a dilapidated 150-year-old historic home in Key West, Fla., into a gorgeous coastal retreat" in DIY Network’s new series, Renovation Realities: Dale Jr. & Amy. The four-episode series premieres Saturday, June 2.

• The National September 11 Memorial & Museum and NHL Hall of Famer Mark Messier announced a new special exhibition, “Comeback Season: Sports After 9/11,” which explores how “sports and athletes helped to unite the country, console a grieving nation and give us a reason to cheer again following the 2001 attacks.” Opens June 27. Details here.

• Athletes First, a sports agency that represents such athletes as Aaron Rodgers, Clay Matthew, Nick Foles, Josh Norman, Jamaal Charles and Deshaun Watson; and coaches including Jason Garrett and Urban Meyer, is launching Athletes First Partners (A1P), an international sales and marketing services company.

A1P's said its first client is Think450, the for-profit subsidiary of the National Basketball Players Assn., for which it would “help monetize collective sponsorship, licensing and content opportunities” on behalf of the 450 professional NBA players the Union represents.

Athletes First co-founder and president Brian Murphy will serve as CEO of A1P. Former NFL and Nascar executive Jim O'Connell will be president. Full story here.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct182010

Cars.Com Joins Pepsi, GM, Visa On The Road Again To The Super Bowl

October 18, 2010: Cars.com, is mapping plans that would take the online auto destination from its Chicago headquarters to Arlington, Texas, the site of Super Bowl XLV.

Calling it a "proven investment," Cars.com said it would air two next spots on Fox during the game on Feb. 6, 2011, at Cowboys Stadium. This is the fourth consecutive year that the company will run ads during the Super Bowl.

Spots are said to be going for between $2.8-$3 million for 30 seconds, according to industry analysts, although brands that buy multiple spots, such as Anheuser-Busch (Bud, Bud Light) generally pay less on average. Other companies that already have unveiled Super Bowl ad buys include PepsiCo's Doritos and Pepsi Max, which will air three spots each; General Motors and Visa.

Reuters recently reported that Fox had sold more than 90% of its Super Bowl ad time. During Super Bowl XLIV on CBS, 41 companies bought 66 spots for a total of just under 48 minutes of ad time.

Cars.com said it would continue its 'With Knowledge Comes Confidence' umbrella campaign with two 30-second spots: one in the third quarter and one in the fourth quarter. The new ads will show how "Cars.com drives confidence with expert and consumer vehicle reviews, helping car buyers confidently pick the right car." Lead agency is DDB Chicago.

"Advertising in the Super Bowl is a proven investment, which is why we're returning," Mitch Golub, president of Cars.com, said in a statement. "The massive audience gives tremendous lift to our business, and as we continue to grow Cars.com and our offerings to car shoppers and dealers, it's paramount that we devote our resources to channels that will continue our trajectory as the fastest-growing brand in our category, and bring more overall value to our advertisers."

Specific details were not released, but Cars.com has been using the same basic story line for the past years: Someone who shows an extensive knowledge of life around them has trouble buying a new car. During Super Bowl XLIV, the Cars.com spot followed "Timothy Richman," who as a toddler knew how to put out a grease fire, as a junior high school student traveling overseas explained "in perfect  Italian" to a young woman how he could neutralize her jelly fish sting and as a young man on safari helped a wild Bengal tiger to give birth, but was unable to buy a new car until he found Cars.com. During Super Bowl XLIII, "David Abernathy" at birth congratulated his doctor, as a fourth grader student twice ran into his burning school to save class pets and at 24 "performed open-heart surgery in a crowded opera house — with a ball point pen." Like Richman, however, he lacked the confidence to buy a new car.

Timmothy Richman is a smart toddler who grows up to be a Cars.com customer in this TV spot from Super Bowl XLIV.According to Carolyn Crafts, Cars.com vp-marketing, "The unique attention paid to Super Bowl ads ensures our messages are delivered. Our ad during last year's Super Bowl reached more than 106 million viewers . . . After the game we not only saw an enormous surge in visitors to Cars.com – and a record number of referrals to our advertisers –  [but] our awareness has continued to grow since then."

Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by such media companies as Gannett, Tribune and The Washington Post.

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