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• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."
• Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.' NBA AR for iPhone is available for free at the App Store.

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec192014

Carnival Cruise Line Sets Sail To First Super Bowl Port Of Call With Passengers In Tow

By Barry Janoff

December 18, 2014: Move over automakers. Another mode of transportation is heading to the Super Bowl.

Carnival Cruise Line said it would air a Super Bowl commercial for the first time in company history with a spot on NBC this February during the broadcast of Super Bowl XLIX.

Carnival said the 60-second ad would be part of parent company Carnival Corp.'s recently launched multi-brand marketing campaign, which for the first time incorporates all nine of its global brands under the banner, "The World's Leading Cruise Lines."

The Super Bowl spot will come from among four commercials currently in production, via lead agency BBDO Atlanta, with the winning spot to be decided by votes from visitors to a dedicated Web site.

The commercials are being directed by Wally Pfister, whose work in Hollywood dates back to 1991 with a resume that includes director of photographer on such films as Moneyball, Memento, The Dark Knight, The Dark Knight Rises, Batman Begins and Inception, which earned him an Oscar in 2011.

The overall marketing campaign features six TV spots, digital and social media.

Via an "interactive crowd-sourcing contest" fronted by Cedric the Entertainer, consumers across North America are being given the opportunity to provide input on Carnival's new advertising creative and to vote for their favorite creative concept, with a chance to win a grand prize of a yearly cruise for life. (Details here.)

The news comes on the heels of Christine Duffy being named president of Carnival Cruise Line, which has a fleet of 24 ships. Duffy, currently president and CEO for Cruise Lines International Assn., will assume the role on Feb. 1, not coincidentally the same day as the Super Bowl in the University of Phoenix Stadium.

According to Carnival, the Super Bowl spot will come from one of these four spots: "Getaway" (which follows a woman who races away from such stresses as her boss, mother-in-law and the dentist and toward a Carnival ship), "Cruise Virgin" (people talk about their first cruise experience), "Message in a Bottle" (which relates special moments in cruising via a message in a bottle) and "Mystery Spot" (which Carnival said "contains a surprise that will remind people just how special the sea can be").

Thirty-second spots during Super Bowl XLIX are going for upward of $4.5 million, according to industry analysts.

"There is no bigger stage than the Super Bowl for telling our story, and we're excited about the opportunity to start a new dialogue with consumers about cruising and use their input in helping us pick the creative concepts," Arnold Donald, CEO of Carnival Corp., said in a statement. "With this phase of the marketing initiative, we want to capture what is so special about cruising and sailing in the open sea."

Carnival Corp. includes Carnival Cruise Line, Princess Cruises, Holland America and Cunard.

Ship Shape: How Cruise Lines Are Boosting Business With NFL Team Alliances

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