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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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CFB Title Games '21-24
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NCAA: More Health $$$
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec192014

Carnival Cruise Line Sets Sail To First Super Bowl Port Of Call With Passengers In Tow

By Barry Janoff

December 18, 2014: Move over automakers. Another mode of transportation is heading to the Super Bowl.

Carnival Cruise Line said it would air a Super Bowl commercial for the first time in company history with a spot on NBC this February during the broadcast of Super Bowl XLIX.

Carnival said the 60-second ad would be part of parent company Carnival Corp.'s recently launched multi-brand marketing campaign, which for the first time incorporates all nine of its global brands under the banner, "The World's Leading Cruise Lines."

The Super Bowl spot will come from among four commercials currently in production, via lead agency BBDO Atlanta, with the winning spot to be decided by votes from visitors to a dedicated Web site.

The commercials are being directed by Wally Pfister, whose work in Hollywood dates back to 1991 with a resume that includes director of photographer on such films as Moneyball, Memento, The Dark Knight, The Dark Knight Rises, Batman Begins and Inception, which earned him an Oscar in 2011.

The overall marketing campaign features six TV spots, digital and social media.

Via an "interactive crowd-sourcing contest" fronted by Cedric the Entertainer, consumers across North America are being given the opportunity to provide input on Carnival's new advertising creative and to vote for their favorite creative concept, with a chance to win a grand prize of a yearly cruise for life. (Details here.)

The news comes on the heels of Christine Duffy being named president of Carnival Cruise Line, which has a fleet of 24 ships. Duffy, currently president and CEO for Cruise Lines International Assn., will assume the role on Feb. 1, not coincidentally the same day as the Super Bowl in the University of Phoenix Stadium.

According to Carnival, the Super Bowl spot will come from one of these four spots: "Getaway" (which follows a woman who races away from such stresses as her boss, mother-in-law and the dentist and toward a Carnival ship), "Cruise Virgin" (people talk about their first cruise experience), "Message in a Bottle" (which relates special moments in cruising via a message in a bottle) and "Mystery Spot" (which Carnival said "contains a surprise that will remind people just how special the sea can be").

Thirty-second spots during Super Bowl XLIX are going for upward of $4.5 million, according to industry analysts.

"There is no bigger stage than the Super Bowl for telling our story, and we're excited about the opportunity to start a new dialogue with consumers about cruising and use their input in helping us pick the creative concepts," Arnold Donald, CEO of Carnival Corp., said in a statement. "With this phase of the marketing initiative, we want to capture what is so special about cruising and sailing in the open sea."

Carnival Corp. includes Carnival Cruise Line, Princess Cruises, Holland America and Cunard.

Ship Shape: How Cruise Lines Are Boosting Business With NFL Team Alliances

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