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Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Mar122018

In 2018, Capital One Mad Again For March With 'Amigos' Charles, Spike, Samuel L.

By Barry Janoff

March 12, 2018: March Madness is back and so is NCAA corporate partner Capital One and so are the "Three Musk-Amigos” — Charles Barkley, Spike Lee and Samuel L. Jackson — united for the fifth year on their Final Four road trip.

Last year, the guest star was Gloria Gaynor. This time, CBS broadcaster Jim Nantz joins in on the fun as Barkley, Lee and Jackson make their way to San Antonio, with humorous incidents along the way.

Lead agency is DDB, Chicago. As in past years, the spots were directed by Lee.

In addition to the TV spots, Capital One's involvement in March Madness 2017 is multi-platform.

This year, it includes sponsorship of the March Madness Bracket Challenge, title sponsor of the Capital One JamFest — part of the three-day March Madness Music Festival (in The Hemisfair) that also includes the AT&T Block Party and Coca-Cola Music (March 30-April 1) — the Final Four Fan Fest presented by Capital One (in the Henry B. Gonzalez Convention Center) and Capital One Championship Central on-air during Final Four weekend broadcasts on TBS.

The Capital One JamFest (April 1) will star Maroon 5.

The company is also presenting sponsor for Tourney Town at the Women's Final Four in Columbus, OH (March 31 and April 2).

New this time, the financial firm has launched what it calls the "Capital One Road to the Final Four Flavor Promotion," an offshoot of one of its new spots, “A La Mode,” in which Charles doesn’t know San Antonio’s history Alamo, thinking instead its “Fort A La Mode, where they sell ice cream.”

According to Capital One, “Reply (on social media) with a unique ice cream flavor inspired by #MarchMadness for your chance to win $4,000 using #FanAntonio + #Contest. No Purchase Necessary.” (Details here.)

In the new series, Barkley is, again, the butt of most of the jokes. In addition to his mis-speaking The Alamo as “a la mode,” he calls an armadillo a “turtle rat” and sings “Home on the Range” with the line, “Where the deer and the cantaloupe play.”

Capital One has consistently been among the biggest spenders during March Madness.

In 2016, Capital One had the fourth-largest national spend during the Tournament, $50 million, with 198 commercial units, according to media intelligence firm Kantar Media, NY.

The leader in 2017 was General Motors, with $83 million in ad spend and 329 units, including pre- and post- game programming, followed by AT&T with $66 million (334 units) and Coca-Cola at $56 million (268 units).

NCAA Corporate Champions are AT&T, Capital One and Coca-Cola.

NCAA Corporate Partners include Buffalo Wild Wings, Buick, Enterprise, Google Cloud, Infinity, Intel, Lowe’s, Marriott, Nabisco, Northwestern Mutual, Pizza Hut, Reese’s, Unilever and Wendy’s.

Among the new Capital One March Madness spots:

Longhorns
Charles doesn’t believe that a breed of livestock in Texas with long horns are actually called longhorns, or that birds that run along the road are called road runners or that weeds that tumble on the ground are called tumble weeds.

Friends In Low Places
The trio, on horseback and dressed as cowboys, sing Garth Brooks’ “Friends in Low Places” (“I got friends in low places/Where the whiskey drowns and the beer chases/My blues away/And I’ll be okay/I’m not big on social graces, think I'll slip on down to the oasis Oh, I've got friends in low places”).

Hitting The Trail
Charles, Spike and Samuel L. are bonding as they hit the trail to San Antonio, dressed in western garb, leading Barkley to refer to them as “The Three Musk-Amigos.”

A La Mode
Charles mis-remembers The Alamo and is more excited about visiting the A La Mode than the Final Four, mistaking the historic site in San Antonio for a fort that serves ice cream.

Spending Habits
This spot actually shows a Capital One card feature in action: Charles needs to lock his Capital One card not because he lost it but because, “I do not trust my spending habits around smoked meats . . . or friendship bracelets, Bonzi trees, garned gnomes, hermit crabs and especially at arts & craft festivals.”

Cantaloupe
Led by Charles, the trio sing a version of “Home on the Range,” but with the line, “Where the deer and the cantaloupe play" because "Deer love cantaloupe."

Turtle Rat
Barkley mistakes an armadillo for a “turtle rat.”

Welcome
Nantz welcomes Spike, Charles and Samuel L. to San Antonio, but using his on-air broadcasting voice, infused with such TV terms as, “Guys, thanks for being here. I’ll be right back with some game-time snacks.”

March Madness

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