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NEWS REAL

• The NBA 2K League today named Tencent Holdings Limited as the league’s first distribution partner in China.

• The English Premier League has signed a multi-year deal naming Anheuser-Busch brand Budweiser as its official category partner. Carling had been the EPL category partner since 2016.

• Sports and live entertainment company AEG has signed a multiyear, multimillion-dollar renewal agreement with Toshiba America Business Solutions, extending their “comprehensive partnership across several of AEG’s flagship assets,” including Toshiba remaining a founding partner of Staples Center and the official digital signage and display provider of L.A. Live.

• As part of the NFL 100th season celebration, the NFL has teamed up with league partner EA to give one lucky fan the chance to become an EA Sports Madden NFL ratings adjustor for the day as well as be digitized to appear in the Madden NFL game. Details here.

• The NBA’s Golden State Warriors have signed a long-term deal naming  Fanatics, a  global leader for licensed sports merchandise, as the exclusive operator of all Warriors Shop locations throughout the Bay Area. Full story here.

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Nov242015

Capital One Continues College Football Bowl Marketing With TV, Bradshaw, Sweeps

By Barry Janoff

November 24, 2015: Capital One, which last week launched a multi-media campaign to support its alliance with the College Football Playoff and National Championship — anchored by a TV spot starring The Muppets and company spokesmen Charles Barkley, Samuel L. Jackson and Spike Lee — has expanded its effort with new spots, a sweepstakes and more guest appearances.

The umbrella campaign, "Bowl Mania," touts the financial firm's Quicksilver card and title sponsorship of the Capital One Orange Bowl, where on Dec. 31 one of two semi-final College Football Playoff games will be played in Sun Life Stadium, Miami Gardens, Florida (ESPN).

The initial spot, "Bowl Mania: Kermit," finds the guys watching a college football game on TV but with Kermit unable to stay due to demands from Miss Piggy.

Three new spots advance the story all the way to a tailgate party prior to the Capital One Orange Bowl, including a sweepstakes offering a trip and tickets to the game. (Details here).

In "Funny Guy," former college and NFL star quarterback Terry Bradshaw wants to joins Charles, Spike, and Samuel L. on bus trip to Capital One Orange Bowl and the National Championship Game, but they won't let him one the bus.

"We already have a funny man," Jackson says, pointing to Charles. Replies Bradshaw, "There's no way he's funnier than me." "Have you heard some of the stuff that comes out of his mouth?" asks Jackson.

As they get on the bus, Barkley says to a dejected Bradshaw, "Don't have me because you're the poor man's me." Walking away, Bradshaw says,  "If I could think of something, I'd say it."

In "Ball Control," the guys are at the pre-game tailgate party discussing tactics.

"If I was a coach I would never punt," says Barkley.

Lee asks, "Even with the ball on you town one-yard line, fourth down?"

"Never," says Barkley. Then, channeling such college football coaching legends as Eddie Robinson, Bobby Bowden and Bear Bryant, he says, "I understand field position is tantamount in a game of inches. But more critical than said inches are points, and to obtain points one must always control the ball."

As Jackson and Lee look on amazed, Jackson says, "Whoa, Chuck. It sounds like you actually know something about . . . "

But Barkley is distracted by something on the tailgate food table: "Wow! Bendy straws."

"Separated" finds Barkley planning a strategy in case the trio get separated. He offers aloud to a crowd of people his  "cell phone number" — 844-4CHUCKB — which actually links to the code to the Capital One sweepstakes details at Twitter: #CallChuckB. (Details here.)

The spots, all directed by Lee, end with Capital One's tag, "What's In Your Wallet?" and the text, "Official Sponsor of the College Football Playoff."

Lead agency is DDB Worldwide.

In addition to TV and the sweeps, Capital One will support with Internet, social media, outdoor in and around the South Florida region and fan and customer activations.

The other semi-final playoff game will be held in the Goodyear Cotton Bowl, also on Dec. 31, in AT&T Stadium, home of the NFL's Dallas Cowboys, in Arlington, Texas.

The CFB National Championship is scheduled for Jan. 11, 2016, in the University of Phoenix Stadium, Glendale, Az. It also airs on ESPN.

In 2010, Capital One signed a long-term deal to become a Corporate Champion partner of the NCAA, a top-tier partnership that also includes Coca-Cola and AT&T.

In 2014, Capital One signed a multi-year deal with ESPN to become title sponsor for the Orange Bowl.

Spike, Charles, Samuel L. (And Muppets) On CFB Bowl Mania Road Trip

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