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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Fox: Kevin Durant 'Q Ball' See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Nov242015

Capital One Continues College Football Bowl Marketing With TV, Bradshaw, Sweeps

By Barry Janoff

November 24, 2015: Capital One, which last week launched a multi-media campaign to support its alliance with the College Football Playoff and National Championship — anchored by a TV spot starring The Muppets and company spokesmen Charles Barkley, Samuel L. Jackson and Spike Lee — has expanded its effort with new spots, a sweepstakes and more guest appearances.

The umbrella campaign, "Bowl Mania," touts the financial firm's Quicksilver card and title sponsorship of the Capital One Orange Bowl, where on Dec. 31 one of two semi-final College Football Playoff games will be played in Sun Life Stadium, Miami Gardens, Florida (ESPN).

The initial spot, "Bowl Mania: Kermit," finds the guys watching a college football game on TV but with Kermit unable to stay due to demands from Miss Piggy.

Three new spots advance the story all the way to a tailgate party prior to the Capital One Orange Bowl, including a sweepstakes offering a trip and tickets to the game. (Details here).

In "Funny Guy," former college and NFL star quarterback Terry Bradshaw wants to joins Charles, Spike, and Samuel L. on bus trip to Capital One Orange Bowl and the National Championship Game, but they won't let him one the bus.

"We already have a funny man," Jackson says, pointing to Charles. Replies Bradshaw, "There's no way he's funnier than me." "Have you heard some of the stuff that comes out of his mouth?" asks Jackson.

As they get on the bus, Barkley says to a dejected Bradshaw, "Don't have me because you're the poor man's me." Walking away, Bradshaw says,  "If I could think of something, I'd say it."

In "Ball Control," the guys are at the pre-game tailgate party discussing tactics.

"If I was a coach I would never punt," says Barkley.

Lee asks, "Even with the ball on you town one-yard line, fourth down?"

"Never," says Barkley. Then, channeling such college football coaching legends as Eddie Robinson, Bobby Bowden and Bear Bryant, he says, "I understand field position is tantamount in a game of inches. But more critical than said inches are points, and to obtain points one must always control the ball."

As Jackson and Lee look on amazed, Jackson says, "Whoa, Chuck. It sounds like you actually know something about . . . "

But Barkley is distracted by something on the tailgate food table: "Wow! Bendy straws."

"Separated" finds Barkley planning a strategy in case the trio get separated. He offers aloud to a crowd of people his  "cell phone number" — 844-4CHUCKB — which actually links to the code to the Capital One sweepstakes details at Twitter: #CallChuckB. (Details here.)

The spots, all directed by Lee, end with Capital One's tag, "What's In Your Wallet?" and the text, "Official Sponsor of the College Football Playoff."

Lead agency is DDB Worldwide.

In addition to TV and the sweeps, Capital One will support with Internet, social media, outdoor in and around the South Florida region and fan and customer activations.

The other semi-final playoff game will be held in the Goodyear Cotton Bowl, also on Dec. 31, in AT&T Stadium, home of the NFL's Dallas Cowboys, in Arlington, Texas.

The CFB National Championship is scheduled for Jan. 11, 2016, in the University of Phoenix Stadium, Glendale, Az. It also airs on ESPN.

In 2010, Capital One signed a long-term deal to become a Corporate Champion partner of the NCAA, a top-tier partnership that also includes Coca-Cola and AT&T.

In 2014, Capital One signed a multi-year deal with ESPN to become title sponsor for the Orange Bowl.

Spike, Charles, Samuel L. (And Muppets) On CFB Bowl Mania Road Trip

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