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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• "The secret of life is honesty and fair dealing. If you can fake that, you've got it made."

• "I refuse to join any club that would have me as a member."

• "I intend to live forever, or die trying." — Groucho Marx RIP 8-19-1977

• Per NBC Sports: “A plane carrying Dale Earnhardt Jr., his wife Amy and their daughter Isla rolled off the end of a runway and caught fire upon landing today (Aug. 15)  in Elizabethon (Municipal Airport), Tenn. All (five people) aboard the plane (including two pilots) are safe.”The airport is about 14 miles south of Bristol Motor Speedway, where Earnhardt Jr. was scheduled to be part of the NBC Sports crew cowering this weekend’s Nascar races.

• Continuing its expansion into the sports betting landscape, MLB has signed a multi-year partnership designating FanDuel as an “authorized gaming operator” of the league. FanDuel called it a “landmark deal” as it marks the company’s first partnership with MLB or an MLB team. MLB also has alliances in the sports betting category that include MGM Resorts International, Draftings and Sportradar. Full story here.

• For future trivia buffs: ex-NFL and Oklahoma quarterback Landry Jones has become the first player to officially sign with the XFL, which is scheduled to begin play in February 2020. Landry, who played in 19 games (five starts) during his NFL career (2013-18), mainly with the Pittsburgh Steelers, will be assigned to one of eight XFL teams via an eignt man QB draft scheduled for the fall. Financial terms were not released.
 

• Nick Kyrgios, currently ranked No. 27 in the world, has been fined $113,000 by the ATP relating to a series of incidents during his second-round loss at the Western & Southern Open Wednesday evening in Cincinnati, including five separate unsportsmanlike conduct situations, each a $20,000 fine.

• National consumer cannabidiol (CBD) brand cbdMD has signed a deal with reigning UFC heavyweight world champion, Daniel "DC" Cormier, which comes as Cormier is scheduled to defend his heavyweight title against Stipe Miocic at UFC 241 on Aug.17.

• T-Mobile said it would donate $2,000 per home run hit at the inaugural T-Mobile Little League Home Run Derby to Little League Baseball and Softball—pledging to hit at least $1 million in total donations in its first year of partnership. The money will fund participation grants to make programs more affordable for kids and families. The donation includes the $642,000 donated at the T-Mobile Home Run Derby at MLB All-Star Week.

• Seattle Seahawks QB Russell Wilson has become an investor in the MLS Seattle Sounders, along with his wife, musician Ciara; as well as rap artist Macklemore and his wife Tricia Davis. The Sounders also said that founding owner Joe Roth is leaving the club.

NBA Opening Weekend presented by Kia national TV Games 2019-20:
Oct. 22 New Orleans Pelicans vs. Toronto Raptors (TNT), Los Angeles Lakers vs. Los Angeles Clippers (TNT); Oct. 23 Boston Celtics vs. Philadelphia 76ers (ESPN), Denver  Nuggets vs. Portland Trail Blazers (ESPN); Oct. 24 Milwaukee Bucks vs. Houston Rockets (TNT), Los Angeles Clippers vs. Golden State Warriors (TNT); Oct. 25 Dallas Mavericks vs. New Orleans Pelicans (ESPN), Utah Jazz vs. Los Angeles Lakers (ESPN).

• WNBA Teams, Players Now Part Of NBA 2K20: "We have arrived!" Full story here.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

NBC Sports Group and Mecum Auctions have signed a multi-year partnership extension to continue coverage of Mecum car auctions across NBC Sports through 2024.

The top-five selling cars since the start of the partnership in 2014:
1, 1964 Ford GT40 Prototype GT/104 $7M (2014)
2, 2014 Ferrari LaFerrari $4.7M (2016)
3. 1966 Ford GT40 MkI $4.4M (2016)
4. 1933 Duesenberg Model J Convertible Coupe $3.85M (2018)
5. 1971 Plymouth Hemi Cuda Convertible  $3.5 (2014)

KEEPING SCORE

World's Most Valuable Sports Franchises

1. Dallas Cowboys $5 billion, +4%
2. New York Yankees $4.6 billion +15%
3. Real Madrid $4.24 billion +4%
4. Barcelona $4.02 bilion
5. New York Knicks $4 billion +11%
6. Manchester United $3.81 billion
7. New England Patriots 43.8 billion
8. Los Angeles Lakers $3.7 billion +12%
9. Golden State Warriors $3.5 billion +13%
10. New York Giants $3.3 billion

11. Los Angeles Dodgers $3.3 billion
12. Boston Red Sox 43.2 billion
12. Los Angeles Rams $3,2 billion
14. Washington Redskins $3.1 billion
14. Chicago Cubs $3.1 billion
16. San Francisco 49ers $3.05 billion
17. Bayern Munich $3.01 billion
18. San Francisco Giants $3 billion
19. Chicago Bulls $2.9 billion
19. Chicago Bears $2.9 billion

SOURCE: FORBES

BUY SELL

Weekend Box Office Aug. 9-11
1. Hobbs & Shaw $25.4M
2. Scary Stories $20.8M
3. The Lion King $20M
4. Dora and the City of Lost Gold $17M
5. Once Upon a Time in Hollywood $11.6M
6. The Art of Racing in the Rain $8.1M
7. The Kitchen $5.5M
8. Spider-Man Far From Home $5.3M
9. Toy Story 4 $4.4M
10. Bring the Soul $2.3M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
Mar122017

Capital One ‘Will Survive’ March Madness With Charles, Samuel, Spike, Gloria Gaynor

By Barry Janoff

March 12, 2017: Of all the people traveling to Phoenix to watch the NCAA Men’s Div. I Basketball Final Four and championship game in the University of Phoenix Stadium, Charles Barkley, Samuel L. Jackson and Spike Lee are three of them.

Thanks to NCAA corporate champion partner Capital One, the trio return for their fourth starring roles in a humorous March Madness campaign, which follows them as they prepare for their trip, are en route and then finally arrive, with comedic scenarios along the way.

This year, Capital One has added a guest star: Gloria Gaynor, the singer of "I Will Survive" fame, who makes an appearance in one of the several new spots for the financial firm, "Ringtone," as an airline stewardess who gets to sing her signature song.

The campaign, "This Is March Madness," supports Capital One — an official NCAA partner since 2010 — and its Quicksilver card as the official bank and credit card of the Final Four. The effort, which breaks this week with four TV spots (plus a fifth blooper reel), also is being supported via digital and social media.

Lead agency is DDB, Chicago. The spots were directed by Lee.

Capital One was among the Top Five spenders on TV during March Madness 2016, a $46 million TV buy for 199 spots, according to research and consulting firm Kantar Media, NY.

The Top Five spenders were General Motors ($493 million), followed by AT&T ($80 million), Coca-Cola ($47 million), Capital One and Volkswagen ($39 million).

In addition to the TV spots, Capital One's involvement in March Madness 2017 is multi-platform.

This year, it includes sponsorship of the March Madness Bracket Challenge, title sponsor of the Capital One JamFest — the three-day music festival that also includes the AT&T Block Party and Coca-Cola Music (March 31-April 2) — the Final Four Fan Fest presented by Capital One (in the Phoenix Convention Center) and Capital One Championship Central on-air during Final Four weekend broadcasts on CBS.

The Capital One JamFest will star Aerosmith and Macklemore & Ryan Lewis.

The company is also presenting sponsor for Tourney Town at the Women's Final Four in Dallas.

"I Will Survive" was released in 1978 and reached No. 1 on the Billboard Hot 100 chart.

In 2016, the Library of Congress deemed Gaynor's original recording of "I Will Survive" to be "culturally, historically, or artistically significant" and selected it for preservation in the National Recording Registry.

Gaynor still performs in concert and is also an author and motivational singer, turning her song into a “We Will Survive” message of encouragement.

Barkley, as usual with Capital One creative, is at the center of good-natured taunting.

In, "Snack Hoodie," Barkley has his hooded sweatshirt on backward so that the hood is near his mouth. Jackson says to him, "You know you put your hoodie on backward." "Did I?" says Barkley. "It’s called a Snack Hoodie (which is filled with chips)."

Lee says to him, "You’ve gone mad." To which Barkley, munching away at the snacks by barely moving his head, says, "There’s a fine line between madness and genus."

"Layers" finds the guys preparing for their trip to Phoenix to watch the Final Four. Jackson and Lee realize that Barkley has not packed a suitcase, instead choosing to wear several outfits in layers. This way, he explains, he is prepared for workouts in sports gear, which he rips off to reveal a tuxedo ("For a night at the opera"), which he rips off to pajamas ("Sleepover with the guys"), which he rips off to reveal a funky outfit from the ‘70s ("Disco party").

He then explains that under it all is a bathing suit for a possible pool party "or nothing, depending on the party."

In "Steaks (On a Plane)," the three are sitting in a plane headed to Phoenix having dinner. Barkley asks Jackson, "Sam, what are we eating?" Jackson replies, "Steak." Barkley then asks, "And where are we eating it?" "On a plane," Jackson replies. Barkley then says, "So we’re eating . . . " To which Jackson begrudgingly replies, "Steaks on a plane" (referring to his 2006 cult movie, Snakes on a Plane).

"How long you been working on that?" Lee asks Barkley. "Oh, ever since the movie came out," Barkley replies.

"Ringtone (I Will Survive)" again sees them on a plane en route the Final Four. Barkley gets a call on his cell phone, which has Gaynor’s "I Will Survive" as its ringtone. Rather than mock him, Jackson and Lee join Barkley in singing the lyrics.

As they get more rambunctious in singing and dancing in their seats, a stewardess approaches, seemingly to shut them down. Instead, Gaynor joins them in belting out her disco anthem.

"Bloopers" shows the guys working on the "Ringtone" spot but with Lee constantly messing up the lyrics, which sends Jackson, Barkley, Gaynor and the other actors on the set into hysterics.

Marketers are expected to top last year’s record TV spend of $1.24 billion during March Madness, which was up from $1.18 billion in 2015, according to Kantar Media.

Editor's Note: Capital One has since release two more spots in the campaign: "Chuck's Town" and "Clapper."

March Madness Marketers Set To Top $1.24B Record TV Spend

Q&A: Ivy League Learns Lessons From First Hoops Tourney

NCAA Plays In The Candy Aisle With Hershey

March Madness Means Money, More Beer, Pizza

NBA Back On The Road Again To 'Big Dance'

Marriott Books Room For March Madness Marketing

Charles Barkley Finds His Next NBA Battle For NCAA Tourney


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