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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov232010

Canon Puts A Renewed Focus On Its New York Sports Marketing Alliances

November 23, 2010: Canon U.S.A. is focusing its marketing efforts on New York, signing a new year-long sponsorship with Madison Square Garden and extending its sponsorship with the NHL's New York Islanders for an additional two years.

Financial terms of the deals were not disclosed. The deals come at a time when Canon will be absent from one of the top events in sports, also based in New York.  In 2011, for the first time in more than three decades, Canon will not be a marketing partner of the U.S. Open, with the U.S. Tennis Assn. having signed a deal with Xerox for category exclusivity.

Canon has had a business partnership for nearly two decades with MSG, which is home to the NBA's Knicks, WNBA's Liberty and NHL's Rangers. Madison Square Garden is currently undergoing a three-year renovation, estimated to cost upward of $850 million, to upgrade all aspects of the 40-plus year old venue.

Canon is taking an active part in the 85th anniversary of the New York Rangers.Under the terms of the new agreement, the Canon logo will be displayed on a pair of dasherboards during all Rangers regular season and playoff home games. Canon will also present a 30-second feature, “A Moment in Rangers History,” on the center-hung scoreboard during 21 regular season home games.

“In today’s competitive business landscape, it is critical to have strategic sponsorships and alliances where our company’s brand is highly visible to key market segments,”  Bunji Yano, senior director and general manager, Corporate Communications, Canon U.S.A., said in a statement. “Over the years, Canon has enjoyed wonderful relationships with MSG and we feel it has helped heighten the value and visibility of the Canon brand.”

As part of the new, two-year agreement with the Islanders, the Canon brand will be prominently displayed at the Nassau Veterans Memorial Coliseum via an in-ice logo near center ice and exclusive logo placement behind both the home and visitor benches. The Canon brand will also be promoted through the team’s “Fan Cam” and Fan Photo Program during all regular season home games.

“As a [Lake Success] Long Island based company, we are proud to extend our relationship with the New York Islanders and continue building strong roots in the Long Island community,” said Yano.

"It is critical to have strategic sponsorships and alliances where our company’s brand is highly visible to key market segments."

According to Justin Johnson, Islanderssvp-corporate partnerships, “Having a business partner like Canon is immeasurable in the sports world. A partnership between two powerful organizations like the Islanders and Canon strengthens both brands immensely and we’re thrilled to continue this great, long-running deal.”

Greg Elliott, svp-marketing partnerships, MSG Sports, expressed similar feelings regarding Canon. “As the Rangers mark their 85th anniversary season, we are proud to also celebrate the extension of our partnership with Canon, one of the team’s longest standing partners. We look forward to showcasing Canon’s broad array of industry leading products to our loyal and passionate Rangers fans.”

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