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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 19-25/Lead Spot)
*NCAA Official Partner
• Geico $28.4M Hail, Caesar Salad
• AT&T Wireless* $17.8M Unlimited Comes To Life
• Verizon $17.4M Drop The Mic
• Coca-Cola* $16.5M Blackout
• AT&T TV/Internet* $14.2M Sales Review
• Samsung Mobile $13.7M The Rest of Us
• Warner Bros. $13.6M CHiPs
• Buick* $13.3M More Than You Expected
• Progressive $13.2M Mommeostasis
• Ford $12.5M Truck of the Year 
Source iSpot.TV

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COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov232010

Canon Puts A Renewed Focus On Its New York Sports Marketing Alliances

November 23, 2010: Canon U.S.A. is focusing its marketing efforts on New York, signing a new year-long sponsorship with Madison Square Garden and extending its sponsorship with the NHL's New York Islanders for an additional two years.

Financial terms of the deals were not disclosed. The deals come at a time when Canon will be absent from one of the top events in sports, also based in New York.  In 2011, for the first time in more than three decades, Canon will not be a marketing partner of the U.S. Open, with the U.S. Tennis Assn. having signed a deal with Xerox for category exclusivity.

Canon has had a business partnership for nearly two decades with MSG, which is home to the NBA's Knicks, WNBA's Liberty and NHL's Rangers. Madison Square Garden is currently undergoing a three-year renovation, estimated to cost upward of $850 million, to upgrade all aspects of the 40-plus year old venue.

Canon is taking an active part in the 85th anniversary of the New York Rangers.Under the terms of the new agreement, the Canon logo will be displayed on a pair of dasherboards during all Rangers regular season and playoff home games. Canon will also present a 30-second feature, “A Moment in Rangers History,” on the center-hung scoreboard during 21 regular season home games.

“In today’s competitive business landscape, it is critical to have strategic sponsorships and alliances where our company’s brand is highly visible to key market segments,”  Bunji Yano, senior director and general manager, Corporate Communications, Canon U.S.A., said in a statement. “Over the years, Canon has enjoyed wonderful relationships with MSG and we feel it has helped heighten the value and visibility of the Canon brand.”

As part of the new, two-year agreement with the Islanders, the Canon brand will be prominently displayed at the Nassau Veterans Memorial Coliseum via an in-ice logo near center ice and exclusive logo placement behind both the home and visitor benches. The Canon brand will also be promoted through the team’s “Fan Cam” and Fan Photo Program during all regular season home games.

“As a [Lake Success] Long Island based company, we are proud to extend our relationship with the New York Islanders and continue building strong roots in the Long Island community,” said Yano.

"It is critical to have strategic sponsorships and alliances where our company’s brand is highly visible to key market segments."

According to Justin Johnson, Islanderssvp-corporate partnerships, “Having a business partner like Canon is immeasurable in the sports world. A partnership between two powerful organizations like the Islanders and Canon strengthens both brands immensely and we’re thrilled to continue this great, long-running deal.”

Greg Elliott, svp-marketing partnerships, MSG Sports, expressed similar feelings regarding Canon. “As the Rangers mark their 85th anniversary season, we are proud to also celebrate the extension of our partnership with Canon, one of the team’s longest standing partners. We look forward to showcasing Canon’s broad array of industry leading products to our loyal and passionate Rangers fans.”

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