Top
QUICK HITS

• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Nov172014

Report: Will Super Bowl XLIX Ads Be Altered By Domestic Violence, Health Issues?

By Barry Janoff

November 17, 2014: There is no doubt that upward of 100 million or more people will be watching all or part of Super Bowl XLIX on Feb. 1, 2015 in the University of Phoenix Stadium when it airs on NBC.

However, as unknown as the final two teams are at this point in the NFL season is the overall content that advertisers will be sharing with the viewing audience.

Humor is generally the lead ingredient in Super Bowl ads, but the number of spots relying on comedy could be impacted by recent events involving the NFL and its players, including domestic violence, child abuse and health issues related to concussions, PEDs and pain-killers.

Some 62% of the public-at-large and 65% of advertising professionals believe that these and other life-changing issues will define the content and attitude that will prevail during Super Bowl XLIX commercials, according to the just-released results of a compilation of surveys from industry group American Association of Advertising Agencies (4A's), handled in conjunction with research firm IPSOS OTX.
 
NBC has sold more than 80% of its inventory for the game, with 30-second ads going for upward of $4.5 million, according to industry analysts.

According to 4A's, ad professionals cited the Super Bowl as "an opportunity to be a platform for domestic violence awareness" and that companies should "strike the right tone and do something that feels genuine in terms of reaching out to women."

Among the results citied in the report, 34% of those surveys said commercials should be "more focused on families; 30% of the public and 37% of ad pros said ads should "address issues surrounding domestic violence"; while there should be more space allotted to PSAs, cited by 25% of the public and 38% of those in the ad industry.

While acknowledging these pressing issues, the 4As report also showed that people surveyed believe viewers "should enjoy the Super Bowl the same way now as they would any other year," a concept cited by 67% of the general population and 82% of the those in the ad profession.

Among other findings, the surveys showed that 35% of Americans rank Super Bowl ads as one of their top associations with football; "partying and socializing" rank as the main drivers for Super Bowl viewing for 36% of the general population and nearly twice as much — 63% — among 4A's members; and also that the controversies provide an opportunity for brands and companies to "promote positive social messages, according to 78% of the public and 73% of 4A's members.

"Brands and agencies have the chance to step up and use football's place in popular culture to take the lead in creating positive social messages."

"In some respects, football is in an ideal position," Nancy Hill, 4A's president and CEO, said in a statement. "Many millions of Americans love the product despite what they see as the shortcomings of the NFL brand. Whether the NFL is willing or able to deal with those shortcomings remains to be seen and could be a side issue because Americans engage with the game, not with the NFL."

According to Alison Fahey, CMO for New York-based 4A's, "Brands and agencies have the chance to step up and use football's place in popular culture to take the lead in creating positive social messages relevant to the context. This is a massive opportunity for creative ideas that convey the right message, with just the right tone."

Three parallel studies were commissioned by the 4A's (one among consumers that was handled by IPSOS OTX and two among 4A's members through Qualtrics.com) fielded in October 2014.

Back to Home Page