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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Dec172012

Can Footwear Company Li-Ning Put Heat On Nike With New Miami, D-Wade Alliances?

By Barry Janoff

December 17, 2012: LeBron James may be an official rep of Nike, but Miami Heat teammate Dwyane Wade is getting the upper hand in the footwear category.

Wade, who recently switched marketing alliances from Nike division Jordan Brand to Li-Ning, is helping the China-based company to make inroads in the U.S. via a new deal with the Heat.

Li-Ning is now an official partner of the defending NBA champs, effective immediately. According to the company, the partnership is part of a comprehensive marketing program to support Way of Wade Dynasty, a new athletic footwear and apparel collection that Li-Ning recently launched with Wade.

Financial terms of the deal were not disclosed. The alliance was unveiled at an event attended by company founder Li Ning and Wade, among others.

Under terms of the alliance, Li-Ning will have signage in the Heat home venue, AmericanAirlines Arena, and "other advertising assets" on such Miami Heat outlets as Heat.com and the team's TV broadcasts on Sun Sports.

Li-Ning hinted that its products, including Wade branded merchandise, may be sold at AmericanAirlines Arena in 2013.

Li Ning is a businessman and former gymnast who won six medals, three of them gold, during the 1984 Summer Olympics in Los Angeles.

Other NBA endorsers include Evan Turner (Philadelphia 76ers) and Baron Davis (New York Knicks).

Although adidas is the official apparel supplier for the NBA, Nike owns the majority of feet, with signature shoes from players that include James, Kobe Bryant and Kevin Durant. Endorsers also include Rajon Rondo and Russell Westbrook. Jordan Brand endorsers include Chris Paul, Carmelo Anthony, Joe Johnson, Ray Allen and namesake Michael Jordan.

When Wade signed with the company in October, they said the two-time NBA champion would serve in an official capacity as chief brand officer and would be responsible for guiding the creative direction of all Wade products. That includes "spearhead[ing] the global marketing strategies and initiatives aimed to build brand awareness in the United States and China," the company said at the time.

The company anticipates signing more athletes to its roster.

"We are very excited to be the latest all-star to join the roster of the Miami Heat and help support the team's journey to another NBA championship," Brian Cupps, director of brand initiatives for basketball for Li-Ning, said in a statement. "The Heat offer an amazing platform on which to engage with fans who will love our upcoming Wade merchandise."

According to Eric Woolworth, president of The Heat Group's business operations, "The Li-Ning brand represents both style and substance and is therefore a welcome addition to the Miami Heat family of partners. We're eager to help introduce Li-Ning to Heat fans everywhere, and we are confident their new collection of Wade merchandise will have a very broad appeal."

Photo: Bob Metelus/Li-Ning

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