Top
POLL POSITION
What Are You Watching In May 2018
 
pollcode.com free polls
QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Indy 500: Danica Patrick More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Dec172012

Can Footwear Company Li-Ning Put Heat On Nike With New Miami, D-Wade Alliances?

By Barry Janoff

December 17, 2012: LeBron James may be an official rep of Nike, but Miami Heat teammate Dwyane Wade is getting the upper hand in the footwear category.

Wade, who recently switched marketing alliances from Nike division Jordan Brand to Li-Ning, is helping the China-based company to make inroads in the U.S. via a new deal with the Heat.

Li-Ning is now an official partner of the defending NBA champs, effective immediately. According to the company, the partnership is part of a comprehensive marketing program to support Way of Wade Dynasty, a new athletic footwear and apparel collection that Li-Ning recently launched with Wade.

Financial terms of the deal were not disclosed. The alliance was unveiled at an event attended by company founder Li Ning and Wade, among others.

Under terms of the alliance, Li-Ning will have signage in the Heat home venue, AmericanAirlines Arena, and "other advertising assets" on such Miami Heat outlets as Heat.com and the team's TV broadcasts on Sun Sports.

Li-Ning hinted that its products, including Wade branded merchandise, may be sold at AmericanAirlines Arena in 2013.

Li Ning is a businessman and former gymnast who won six medals, three of them gold, during the 1984 Summer Olympics in Los Angeles.

Other NBA endorsers include Evan Turner (Philadelphia 76ers) and Baron Davis (New York Knicks).

Although adidas is the official apparel supplier for the NBA, Nike owns the majority of feet, with signature shoes from players that include James, Kobe Bryant and Kevin Durant. Endorsers also include Rajon Rondo and Russell Westbrook. Jordan Brand endorsers include Chris Paul, Carmelo Anthony, Joe Johnson, Ray Allen and namesake Michael Jordan.

When Wade signed with the company in October, they said the two-time NBA champion would serve in an official capacity as chief brand officer and would be responsible for guiding the creative direction of all Wade products. That includes "spearhead[ing] the global marketing strategies and initiatives aimed to build brand awareness in the United States and China," the company said at the time.

The company anticipates signing more athletes to its roster.

"We are very excited to be the latest all-star to join the roster of the Miami Heat and help support the team's journey to another NBA championship," Brian Cupps, director of brand initiatives for basketball for Li-Ning, said in a statement. "The Heat offer an amazing platform on which to engage with fans who will love our upcoming Wade merchandise."

According to Eric Woolworth, president of The Heat Group's business operations, "The Li-Ning brand represents both style and substance and is therefore a welcome addition to the Miami Heat family of partners. We're eager to help introduce Li-Ning to Heat fans everywhere, and we are confident their new collection of Wade merchandise will have a very broad appeal."

Photo: Bob Metelus/Li-Ning

Back to Home Page