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What Are You Watching In April 2018
 
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QUICK HITS

• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan192016

Can Gronk, Pastrana, Pence Stomach ESPN's Stephen A. For Oberto Beef Jerky?

By Barry Janoff

January 19, 2016: Stephen A. Smith, analyst and commentator for ESPN and "The Little Voice In Your Stomach" for Oberto, will be making grumbling noise inside several new stomachs this year.

Rob Gronkowski, Hunter Pence (pictured) and Travis Pastrana are set to join Smith and Richard Sherman as company spokesmen for the brand evoking the umbrella tag line, "You Get Out What You Put In" in TV spots and multi-platform support including radio, Internet and social media.

"The Little Voice is going to be inside some new all-pro stomachs in 2016!" offered Oberto. "When it comes to nutrition, these dudes better listen up: Richard Sherman, Hunter Pence, Rob Gronkowski."

Smith, who has been a brand spokesman since May 2014, shared the news on his Twitter account today (Jan. 19), writing that he would now be the "little voice inside the stomach" of the three players.

On his Twitter page, Pence echoed, "Fired up to join the @ObertoBeefJerky family in 2016! #YouGetOutWhatYouPutIn #ad."

Oberto “speaks to everything I believe in, that if you put in the work, you will achieve great results," Gronkowski said in a statement.

Gronkowski, tight end for the NFL's New England Patriots, adds Oberto to a marketing roster that includes Nike, Visa, Dunkin' Donuts, Capital One, EA Sports, JetBlue and Monster Energy.

The alliance with motor sports driver Pastrana will see Oberto become the official beef jerky for Nitro Circus, founded by Pastrana.

Pence has won World Series rings playing outfield for the San Francisco Giants in 2012 and 2014.

Although details were not revealed, TV spots expected to start hitting broadcast in March will follow the story line of recent commercials with Sherman in which he needs a high-protein boost during intense workouts and listens to the voice in his stomach about consuming Oberto Beef Jerky as opposed to other options.

According to Oberto, "As consumer demand for high protein and low fat options increase, the beef jerky market continues to be a high growth category. Oberto has reached record sales and market share levels in recent years as a result of its unwavering commitment to product quality and innovation.

"In addition to marketing the Oberto and Pacific Gold brands, Oberto is also the country's leader in private label jerky manufacturing, meeting the needs of major national retailers."

Oberto also has an alliance with Tough Mudder obstacle course series and NHRA's Jim Dunn Racing.

Dick Vitale was part of the brand's campaign last year, proclaiming in his spot, "Oberto Beef Jerky is awesome, Baby!"

Endorsers also have included snowboarder Louis Vito and former NFL All-Pro Brian Urlacher.

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