Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan162015

Toyota Takes Warner, Purdy, Ali, Dads To Super Bowl On The Road Less Traveled

By Barry Janoff

January 16, 2015: A group of current and former NFL stars, including Kurt Warner, DeMarcus Ware, LaVar Arrington and Fred Jackson; world-class snowboarder Amy Purdy and the legendary Muhammad Ali will all play significant roles in new marketing campaigns for Toyota Camry, anchored by commercials that will air during NBC's broadcast of Super Bowl XLIX on Feb. 1.

The four NFLers will be part of the next phase of Camry's “One Bold Choice Leads to Another,” in which they are featured with their kids. The theme focuses on dads "both prominent and unknown, but equally extraordinary," according to Toyota, and the "bold choices parents have to make every day for their families."

Warner and Arrington are retired, Ware (Dallas Cowboys) and Jackson (Buffalo Bills) are still active. Toyota on Friday (Jan. 16) unveied the launch spot online, "To Be a Dad."

Purdy gets a starring role in “How Great I Am,” that includes a voiceover from Ali. Already a Team Toyota athlete, she has been on a book-signing tour to support the December release of her autobiography, On My Own Two Feet – From Losing My Legs To Learning The Dance Of Life (HarperCollins).

Despite having her legs amputated below the knee when she was 19 as a result of bacterial infection, Purdy, now 37, has with the help of prosthetic legs gone on to become a Paralympic bronze medal winner, a finalist in ABC's Dancing with the Stars and a competitor in CBS's The Amazing Race; as well as a model, actress, writer and co-founder of Adaptive Action Sports, a non-profit organization that helps people with permanent disabilities become involved in action sports.

The “One Bold Choice Leads to Another" effort will be seen in a 60-second spot during the second quarter of the game. Purdy's 60-second spot will air during pre-game events, according to Toyota.

Camry joins sibling Lexus on the Super Bowl roster, which this year will see fewer auto companies than Fox' broadcast of Super Bowl XLVII.

Last year, $113 million was spent by 11 different car brands, accounting for more than a quarter of the total ad time in the game, according to marketing, research and analytic company Kantar Media, NY.

This year, among the auto brands without a media buy during Super Bowl XLIX are Acura, General Motors, Honda, Jaguar, Lincoln and Volkswagen.

Among those that will have air time: BMW (which is back in the Big Game for the first time in four year), Kia, Mercedes-Benz and Nissan, in addition to Camry and Lexus.

NBC has charged upward of $4.5 million for a 30-second spot, according to industry analysts.

Automotive has traditionally been one of the most active categories on Super Bowl Sunday. Over the past five games — Super Bowl XLIV through Super Bowl Super Bowl XLVIII — two of the top five ad spenders have been carmakers. The five, which spent a total of $456.6 million during that period, were led by Anheuser-Busch InBev, ($152.5 million), followed by Chrysler Group ($89.5 million), PepsiCo ($76.6 million), Hyundai ($69.8 million) and Volkswagen ($68.1 million), according to Kantar.

“We are excited to celebrate one of America’s biggest cultural holidays, Super Bowl Sunday, while honoring the relationship between dads and their children,” Jack Hollis, group vp-marketing, for Toyota Motor Sales, said in a statement. “Much as we did for the Camry launch last fall, we will take a bold and unconventional approach, one that matches the content of the vehicle and invites our guests to engage with the new Toyota.”

"We are excited to celebrate one of America’s biggest cultural holidays, Super Bowl Sunday, while honoring the relationship between dads and their children."

Toyota said the campaign features several pieces of exclusive content that will be released online leading up to the game, including a Twitter element in which people are encouraged to tweet photos of their dads using the hashtag #OneBoldChoice.

Support also includes title sponsorship of the Toyota Halftime Report during the NBC broadcast and a series of online vignettes under a “Toyota Gridiron Challenge” umbrella featuring former NFL players and Toyota-sponsored Nascar drivers.

According to Warner, who played in three Super Bowls and was MVP of Super Bowl XXXIV where he was quarterback of the victorious St. Louis Rams, “Just as I try to encourage and inspire my kids to become greater tomorrow than they were today, my hope is that with the work of Toyota and this campaign, many others will be inspired to do the same in their lives.”

Back to Super Bowl 49

Back to Home Page