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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan162015

Toyota Takes Warner, Purdy, Ali, Dads To Super Bowl On The Road Less Traveled

By Barry Janoff

January 16, 2015: A group of current and former NFL stars, including Kurt Warner, DeMarcus Ware, LaVar Arrington and Fred Jackson; world-class snowboarder Amy Purdy and the legendary Muhammad Ali will all play significant roles in new marketing campaigns for Toyota Camry, anchored by commercials that will air during NBC's broadcast of Super Bowl XLIX on Feb. 1.

The four NFLers will be part of the next phase of Camry's “One Bold Choice Leads to Another,” in which they are featured with their kids. The theme focuses on dads "both prominent and unknown, but equally extraordinary," according to Toyota, and the "bold choices parents have to make every day for their families."

Warner and Arrington are retired, Ware (Dallas Cowboys) and Jackson (Buffalo Bills) are still active. Toyota on Friday (Jan. 16) unveied the launch spot online, "To Be a Dad."

Purdy gets a starring role in “How Great I Am,” that includes a voiceover from Ali. Already a Team Toyota athlete, she has been on a book-signing tour to support the December release of her autobiography, On My Own Two Feet – From Losing My Legs To Learning The Dance Of Life (HarperCollins).

Despite having her legs amputated below the knee when she was 19 as a result of bacterial infection, Purdy, now 37, has with the help of prosthetic legs gone on to become a Paralympic bronze medal winner, a finalist in ABC's Dancing with the Stars and a competitor in CBS's The Amazing Race; as well as a model, actress, writer and co-founder of Adaptive Action Sports, a non-profit organization that helps people with permanent disabilities become involved in action sports.

The “One Bold Choice Leads to Another" effort will be seen in a 60-second spot during the second quarter of the game. Purdy's 60-second spot will air during pre-game events, according to Toyota.

Camry joins sibling Lexus on the Super Bowl roster, which this year will see fewer auto companies than Fox' broadcast of Super Bowl XLVII.

Last year, $113 million was spent by 11 different car brands, accounting for more than a quarter of the total ad time in the game, according to marketing, research and analytic company Kantar Media, NY.

This year, among the auto brands without a media buy during Super Bowl XLIX are Acura, General Motors, Honda, Jaguar, Lincoln and Volkswagen.

Among those that will have air time: BMW (which is back in the Big Game for the first time in four year), Kia, Mercedes-Benz and Nissan, in addition to Camry and Lexus.

NBC has charged upward of $4.5 million for a 30-second spot, according to industry analysts.

Automotive has traditionally been one of the most active categories on Super Bowl Sunday. Over the past five games — Super Bowl XLIV through Super Bowl Super Bowl XLVIII — two of the top five ad spenders have been carmakers. The five, which spent a total of $456.6 million during that period, were led by Anheuser-Busch InBev, ($152.5 million), followed by Chrysler Group ($89.5 million), PepsiCo ($76.6 million), Hyundai ($69.8 million) and Volkswagen ($68.1 million), according to Kantar.

“We are excited to celebrate one of America’s biggest cultural holidays, Super Bowl Sunday, while honoring the relationship between dads and their children,” Jack Hollis, group vp-marketing, for Toyota Motor Sales, said in a statement. “Much as we did for the Camry launch last fall, we will take a bold and unconventional approach, one that matches the content of the vehicle and invites our guests to engage with the new Toyota.”

"We are excited to celebrate one of America’s biggest cultural holidays, Super Bowl Sunday, while honoring the relationship between dads and their children."

Toyota said the campaign features several pieces of exclusive content that will be released online leading up to the game, including a Twitter element in which people are encouraged to tweet photos of their dads using the hashtag #OneBoldChoice.

Support also includes title sponsorship of the Toyota Halftime Report during the NBC broadcast and a series of online vignettes under a “Toyota Gridiron Challenge” umbrella featuring former NFL players and Toyota-sponsored Nascar drivers.

According to Warner, who played in three Super Bowls and was MVP of Super Bowl XXXIV where he was quarterback of the victorious St. Louis Rams, “Just as I try to encourage and inspire my kids to become greater tomorrow than they were today, my hope is that with the work of Toyota and this campaign, many others will be inspired to do the same in their lives.”

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