Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

MLB OPENING DAYS SCHEDULE

Sunday April 2
• NY Yankees @ Tampa Bay Rays 1 PM ET ESPN
• SF Giants @ Arizona Diamondbacks 4 PM ET ESPN 2
• Chicago Cubs @ St. Louis Cardinals 8:35 PM  ET ESPN

Monday April 3
• Miami Marlins @ Washington National
• Atlanta Braves @ NY Mets 1 PM ET ESPN
• Pittsburgh Pirates @ Boston Red Sox
• Colorado Rockies @ Milwaukee Brewers
• Toronto Blue Jays @ Baltimore Orioles
• Detroit Tigers @ Chicago White Sox
• KC Royals @ Minnesota Twins
• Philadelphia Phillies @ Cincinnati Reds
• San Diego Padres @ LA Dodgers 4 PM ET ESPN
• Cleveland Indians @ Texas Rangers
• Seattle Mariners @ Houston Astros
• LA Angels @ Oakland Athletics 10 PM ET ESPN 2

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 19-25/Lead Spot)
*NCAA Official Partner
• Geico $28.4M Hail, Caesar Salad
• AT&T Wireless* $17.8M Unlimited Comes To Life
• Verizon $17.4M Drop The Mic
• Coca-Cola* $16.5M Blackout
• AT&T TV/Internet* $14.2M Sales Review
• Samsung Mobile $13.7M The Rest of Us
• Warner Bros. $13.6M CHiPs
• Buick* $13.3M More Than You Expected
• Progressive $13.2M Mommeostasis
• Ford $12.5M Truck of the Year 
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

'Destiny 2': Worldwide Reveal March 30 (See March Mad Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec162015

Butterfinger Plans To Be Bolder Than Bold With Super Bowl 50 Commercial

By Barry Janoff

December 15, 2015: Nestles' brand Butterfinger is diving into the Super Bowl this February, and decided to unveil the news in a big way: By having professional sky diver Carson Schram jump out of a plane eating a Butterfinger and holding signs sharing the message.

Butterfinger said that a 30-second spot would air on CBS during the third quarter of the NFL's historic Super Bowl 50 on Feb. 7, which will launch the brand's umbrella campaign, "Bolder Than Bold."

This marks Butterfinger's second trip to the Super Bowl, having aired "Threesome" during Super Bowl XLVIII in 2014 to help introduce  Butterfinger Peanut Butter Cups.

Thirty-second spots are going for upward of $5 million, according to industry analysts.

"Next year’s Big Game is the perfect platform to let Butterfinger’s funny, bolder than bold attitude shine," Kristen Mandel, Butterfinger brand manager, said in a statement. "Butterfinger will be ready to celebrate boldness -- in bold moves, bold people and bold events."

Separately, PayPal said it would launch its "first major brand campaign as an independent company" via a 45-second spot during the first quarter of Super Bowl 50.

According to  Greg Fisher, PayPal vp-global brand marketing, "This ad is more than a commercial — it’s our opportunity to introduce the world to PayPal’s vision for the future of money — to empower people and businesses to move and manage money securely, efficiently and affordably."

For Butterfinger, a teaser spot opens with the text, "When we make an announcement, we do it Bolder Than Bold," then follows Schram of NorCal Skydiving (Cloverdale, Calif.) as he prepares for his jump, then leaves a plane at 12,000 feet.

While munching on a Butterfinger, he holds up cards that read, "On February 7th Butterfinger will unveil . . . A Big Game ad that is not just bold . . . It's Bolder Than Bold."

The ad directs people to the brand's Twitter account, complete with the hashtag #BolderThanBold. Social media support also includes YouTube and Facebook.

According to Mandel, “Butterfinger delivers a truly bold trifecta — a bold yellow wrapper, a bold brand personality and a bold, gets-stuck-in-your-teeth eating experience. Butterfinger has always strived to live life to the fullest — full of laughs and not taking itself too seriously . . . (This) is just the first step in Butterfinger’s quest to take bold and make it even bolder in a way that is guaranteed to make you laugh."

The spot will be created by Santo and directed by Armando Bo, co-writer of the Academy Award-winning film Birdman.

Back to Home Page