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Bahamas Red Cross donation site. #HelpUsHelp

• Michael Jordan has sold minority stake ownerships in the NBA’s Charlotte Hornets to two investment brokers but will remain majority owner for the team: Gabe Plotkin, founder and chief investment officer for Melvin Capital, and Daniel Sundheim, founder and chief investment officer for D1 Capital, have joined the Hornets as partners, pending NBA approval. Financial terms were not disclosed.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver .

On both nights, Superstars from Raw and SmackDown will appear along with personalities from Fox and NBCUniversal programming who will announce select picks from each brand.

The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• Ricky Rubio was named Tissot MVP of the FIBA World Cup after leading Spain to the 2019 championship.

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
May182016

Buster Posey Returns To The Plate For Esurance Effort, MLB All-Star Game

By Barry Janoff

May 17, 2016: In 2015, when Esurance, an online insurance division of Allstate, unveiled a multi-year alliance with MLB as the league's official auto insurance partner and sponsor for the All-Star Game ballot, it brought along as brand ambassador Buster Posey, catcher for the San Francisco Giants.

Posey last year was named the "Face of MLB" via a fan poll conducted by MLB Network. That title due in part to Posey's alliance with Esurance, which included a TV spot, "Sorta Doctor," under the brand's umbrella "Sorta You Isn't You" campaign.

Posey is back for Esurance in a multi-layered effort that includes TV spots,  "What Would Buster Do?" vignettes, Internet, social media and activation prior to and during the All-Star Game in San Diego this July.

The creative is an extension of the new Esurance advertising campaign "Smart People Get Esurance," which is part of the brand platform "Insurance for the Modern World."

"Extending the 'Smart People Get Esurance' campaign into our MLB partnership carries the convention of showing a not-so-smart way to save money taken to an amusing extreme, while also appealing to baseball fans with superstar Buster Posey," Alan Gellman, CMO for San Francisco-based Esurance, said in a statement.

The two 30-second commercials will break over the next week; three 10-second vignettes will launch over the next week, with more to come throughout the season.

As part of Esurance's title sponsorship for the all-digital MLB All-Star Game Ballot for the second consecutive season, people who vote for their favorite players will be eligible for a chance to win a VIP All-Star Week experience in San Diego.

Esurance said that 18 people would win a grand prize that includes round-trip airfare and lodging for them and a guest to the 2016 MLB All-Star Game presented by MasterCard, tickets for MLB All-Star Week events (including the T-Mobile Home Run Derby, MLB All-Star FanFest and the SiriusXM All-Star Futures Game) and an MLB All-Star Game jersey. (Details here.)

Posey is expected to be part of the on-site activation, whether or not he is voted to the National League All-Star Team.

According to Posey, "I really enjoy working with the Esurance team. For the second year running, they've been great partners, with a product I trust for my family."

Posey also has deals that include Under Armour and Topps.

The two humorous TV spots, "New Digs" and "Chicken Strips," show Posey seeking to make "smart choices" in order to save money — including sleeping in and doing his personal laundry in the locker room and hoarding chicken strips from a stadium suite, respectively.

In the humorous "What Would Buster Do?" series, the catcher shows how not to make decisions — coming to the plate with an imaginary bat and acting as a "Mime," using a "Bull Fighter" cape in place of a bat and having a temper tantrum as a "Two-Year-Old" when he strikes out. A voiceover explains that Posey would not make these types of bad decsions because, "Buster is a smart person. And smart people get Esurance."

"Last year, we proved that Esurance and Major League Baseball are the perfect team, securing record-breaking numbers for the new, all-digital Esurance All-Star Ballot," said Gellman.

"In the second year of our partnership, fans are going to see an even greater focus on helping MLB fans connect with their favorite teams and players in new, exciting, and smart ways."

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