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• NBC Sports said that Mike Tirico would host NBC Sports’ coverage of the 2019 Bridgestone NHL Winter Classic from Notre Dame Stadium in South Bend, Ind. (scheduled for Jan. 1, 1 PM ET, NBC) and the 2019 Honda NHL All-Star Game from SAP Center, San Jose, Calif., scheduled for Jan. 26 (8 PM ET, NBC).

NBC Sports also unveiled multi-media "NBC Sports History," which it called a ‘digital timeline of the most iconic and influential sports moments’ in its history.

• The NFL said that general admission tickets for Super Bowl LIII Opening Night Fueled by Gatorade, scheduled for Jan. 28, 2019 in State Farm Aren, would go on sale Dec. 19 (10 AM ET) at NFL.com/OpeningNightOnSale. "Members of the media will interview the Super Bowl players and coaches during their only public appearance in Atlanta before Super Bowl LIII."

• M&M'S is returning to the Super Bowl with a new humorous 30-second spot, from BBDO New York, to air during the first commercial break following the kickoff of Super Bowl LII, Feb. 3 on CBS. This will be the brand's fifth Super Bowl ad in the past decade.

• The NBA has expanded its multi-year alliance with FanDuel, naming the company an authorized gaming operator for the NBA in addition to continuing as the official daily fantasy partner for the NBA and the WNBA. As part of the expanded pact, FanDuel will gain access to official NBA betting data, along with league marks and logos, across FanDuel’s sports betting offerings.

POLL POSITION

Rock & Roll Hall of Fame Class of 2019

• The Cure
• Def Leppard
• Janet Jackson
• Stevie Nicks
• Radiohead
• Roxy Music
• The Zombies

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (To Date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Indiana Pacers (Motorola)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. Dec. 14-16
1. Spider-Man: Into The Spider-Verse $35.4M
2. The Mule $17.2M
3. The Grinch $11.6M
4. Ralph Breaks The Internet $9.6M
5. Mortal Engines $7.5M
6. Creed II $5.4M
7. Bohemian Rhapsody $4.1M
8. Instant Family $3.7M
9. Fantastic Beasts $3.7M
10. Green Book $2.8M

SOURCE: COMSCORE.com

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NYSportsJournalism.com + Topic Of Requested Search

Nike: Mark Bustos #AF1 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Mar142014

Burger King Enters Its First March Madness As NCAA Partner With Royal Campaign

By Barry Janoff

March 14, 2014: In its first March Madness men's basketball tournament as an official partner of the NCAA, Burger King is hitting the court running with a multi-platform activation that will go heavy on social media and focus around a campaign that enables people to "Watch Like a King."

As the official burger of the NCAA and Final Four, Burger King said that its campaign would give people the opportunity to enhance their Big Dance experience by offering prizes including $100 Burger King Crown Cards, mobile phone projectors, flat screen TVs from NCAA partner LG, tickets to the NCAA Final Four and a chance to "meet a basketball legend."

“At Burger King, we’re rooted in feeding our guests great-tasting food the way they want it, when they want it – and our 'Watch Like a King' campaign is based on that same notion," Eric Hirschhorn, CMO North America for Burger King Worldwide, said in a statement. "We want to upgrade the fan watching experience."

The fast-feeder is directing people through a marketing campaign to tweet the reason(s) they feel they deserve to watch the basketball games like a king. Winning entires will be selected now through April 7. (Details here.)

An intro commercial follows a guy in his office whose quest to watch March Madness causes havoc among his co-workers, disrupts an important meeting and even creates a mess in the lunch room. It works out for him when the Burger King hands him tickets to a game. (See the full spot here.)

A second commercial breaks this weekend starring Chris Webber, former Michigan State and NBA star and current basketball commentator and analyst. In addition to the "Watch Like a King" push, Webber will support the limited Burger King Final Four 2 for $5 menu offering at participating Burger King locations.

According to Webber, “What fuels the players on the court is the passion of the fans and Burger King gets that. Being part of the Burger King 'Watch Like a King' campaign and having the opportunity to reward fans for their fandom is an amazing experience."

Among the early responses to the Burger King request at its Twitter site, which comes with the hash tag #WatchLikeAKing, on why people want to watch like a king:

"Because I watched the kids while my wife had a ladies' night out instead of watching my alma mater's basketball game."

"I deserve to #WatchLikeAKing because March Madness is my Christmas, birthday, New Year and every holiday in one."

"Because my kids are always watching cartoons! I need to #WatchLikeaKing and get some #metime."

“We know March Madness is about the fans, games and of course the student-athletes, so we’re celebrating by partnering with the NCAA to provide the fan base with a viewing experience fit for a king," said Hirschhorn.

The year-round partnership with the NCAA includes Burger King sponsorships of all 89 NCAA championships, including the NCAA Men’s Final Four.

Official NCAA corporate champions are AT&T, Capital One and Coca-Cola. In addition to Burger King and LG, official corporate partners are Allstate, Buffalo Wild Wings, Buick, Enterprise, Infiniti, Lowe’s, Nabisco, Northwestern Mutual, Reese’s (Hershey’s), Unilever and UPS.

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