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• NBC Sports said that Mike Tirico would host NBC Sports’ coverage of the 2019 Bridgestone NHL Winter Classic from Notre Dame Stadium in South Bend, Ind. (scheduled for Jan. 1, 1 PM ET, NBC) and the 2019 Honda NHL All-Star Game from SAP Center, San Jose, Calif., scheduled for Jan. 26 (8 PM ET, NBC).

NBC Sports also unveiled multi-media "NBC Sports History," which it called a ‘digital timeline of the most iconic and influential sports moments’ in its history.

• The NFL said that general admission tickets for Super Bowl LIII Opening Night Fueled by Gatorade, scheduled for Jan. 28, 2019 in State Farm Aren, would go on sale Dec. 19 (10 AM ET) at NFL.com/OpeningNightOnSale. "Members of the media will interview the Super Bowl players and coaches during their only public appearance in Atlanta before Super Bowl LIII."

• M&M'S is returning to the Super Bowl with a new humorous 30-second spot, from BBDO New York, to air during the first commercial break following the kickoff of Super Bowl LII, Feb. 3 on CBS. This will be the brand's fifth Super Bowl ad in the past decade.

• The NBA has expanded its multi-year alliance with FanDuel, naming the company an authorized gaming operator for the NBA in addition to continuing as the official daily fantasy partner for the NBA and the WNBA. As part of the expanded pact, FanDuel will gain access to official NBA betting data, along with league marks and logos, across FanDuel’s sports betting offerings.

POLL POSITION

Rock & Roll Hall of Fame Class of 2019

• The Cure
• Def Leppard
• Janet Jackson
• Stevie Nicks
• Radiohead
• Roxy Music
• The Zombies

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (To Date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Indiana Pacers (Motorola)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. Dec. 14-16
1. Spider-Man: Into The Spider-Verse $35.4M
2. The Mule $17.2M
3. The Grinch $11.6M
4. Ralph Breaks The Internet $9.6M
5. Mortal Engines $7.5M
6. Creed II $5.4M
7. Bohemian Rhapsody $4.1M
8. Instant Family $3.7M
9. Fantastic Beasts $3.7M
10. Green Book $2.8M

SOURCE: COMSCORE.com

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NYSportsJournalism.com + Topic Of Requested Search

Nike: Mark Bustos #AF1 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Sep082009

Tony Stewart Enlists Erik Estrada, Carrot Top For Burger King Campaign

Tony Stewart teaches students about the pros and cons of product endorsements.Erik Estrada hawks "Esss-traa-daa" sunglasses in new Burger King commercial.September 8, 2009: In these time of economic challenges, Burger King and Tony Stewart are turning altruistic for an ad campaign in which the Nascar driver will show other "celebrities" how to be successful with endorsements. The humorous effort, “The Tony Stewart School of Endorsements,” will show Stewart in four TV spots advising such "stars" as actor Erik Estrada, best known for his role as Ponch" Poncherello in the TV show CHiPs (1977-83), and comic Carrot Top, on endorsement pros and cons.

Support for the campaign, which touts the Whopper as Stewart’s favorite Burger King menu item, will also include Internet, anchored by an hour-long Webcast on Oct. 20 starring Stewart; in-store merchandising and a consumer sweepstakes. In addition, Stewart's No. 14 Burger King Chevrolet Impala SS will have a prominent Burger King paint scheme during the AAA 400 race weekend Sept. 25-27 at Dover (Del.) International Speedway.

Stewart, who is currently leading the Nascar standings in the "Chase for the Cup" as a driver/owner with Stewart-Haas Racing, signed a multi-year deal with Burger King in July. Burger King's lead agency is Crispin Porter + Bogusky, Miami.

In the first self-titled spot, Stewart explains to students that they should “only endorse things you believe in," offering his devotion to the Whopper as a prime example. Estrada asks Stewart, "Why is no one buying my Erik Estrada sunglasses," which are oversized and emblazoned with the name "Estrada" across them.  [Burger King has actually created a Web site for the glasses, which comes with the disclaimer, "This product is entirely fictional and not for sale. If it were real, Tony Stewart probably wouldn't endorse it."] Carrot Top says, "Look at me. I have a million carrot crusher [machines] to unload. How do you do it, Tony?" [A Web site for this product also exists, with the same disclaimer as Estrada's.]

Three additional ads will be released throughout the campaign, culminating with “Polygraph Prep,” which finds Stewart hooked up to a polygraph machine to test his honesty about the Whopper endorsement. Stewart and Burger King will move the theme online where the driver will engage in a live polygraph test during the Oct. 20 Webcast at www.Truthabouttony.com. Beginning Sept. 28, consumers will be invited to submit and vote on questions that Stewart may answer.

Customers at Burger King will have a chance to win daily prizes such as BK Crown Cards and merchandise. The sweepstakes is offering as a grand prize the "Ultimate Tony Stewart Experience," including a day at Stewart’s race shop for themselves and three others. Details are available at participating Burger Kings and at www.BK.com or www.BKracing.com.

“Tony’s enthusiasm for the flame-fresh taste of the Whopper sandwich is one of the key drivers of this partnership,” Russ Klein, president of global marketing, strategy and innovation for Burger King Corp., said in a statement. “We’re thrilled to bring his passion to life through this campaign and equally excited to be working with him in the coming years as part of our overall commitment to Nascar.”

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