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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Sep082009

Tony Stewart Enlists Erik Estrada, Carrot Top For Burger King Campaign

Tony Stewart teaches students about the pros and cons of product endorsements.Erik Estrada hawks "Esss-traa-daa" sunglasses in new Burger King commercial.September 8, 2009: In these time of economic challenges, Burger King and Tony Stewart are turning altruistic for an ad campaign in which the Nascar driver will show other "celebrities" how to be successful with endorsements. The humorous effort, “The Tony Stewart School of Endorsements,” will show Stewart in four TV spots advising such "stars" as actor Erik Estrada, best known for his role as Ponch" Poncherello in the TV show CHiPs (1977-83), and comic Carrot Top, on endorsement pros and cons.

Support for the campaign, which touts the Whopper as Stewart’s favorite Burger King menu item, will also include Internet, anchored by an hour-long Webcast on Oct. 20 starring Stewart; in-store merchandising and a consumer sweepstakes. In addition, Stewart's No. 14 Burger King Chevrolet Impala SS will have a prominent Burger King paint scheme during the AAA 400 race weekend Sept. 25-27 at Dover (Del.) International Speedway.

Stewart, who is currently leading the Nascar standings in the "Chase for the Cup" as a driver/owner with Stewart-Haas Racing, signed a multi-year deal with Burger King in July. Burger King's lead agency is Crispin Porter + Bogusky, Miami.

In the first self-titled spot, Stewart explains to students that they should “only endorse things you believe in," offering his devotion to the Whopper as a prime example. Estrada asks Stewart, "Why is no one buying my Erik Estrada sunglasses," which are oversized and emblazoned with the name "Estrada" across them.  [Burger King has actually created a Web site for the glasses, which comes with the disclaimer, "This product is entirely fictional and not for sale. If it were real, Tony Stewart probably wouldn't endorse it."] Carrot Top says, "Look at me. I have a million carrot crusher [machines] to unload. How do you do it, Tony?" [A Web site for this product also exists, with the same disclaimer as Estrada's.]

Three additional ads will be released throughout the campaign, culminating with “Polygraph Prep,” which finds Stewart hooked up to a polygraph machine to test his honesty about the Whopper endorsement. Stewart and Burger King will move the theme online where the driver will engage in a live polygraph test during the Oct. 20 Webcast at www.Truthabouttony.com. Beginning Sept. 28, consumers will be invited to submit and vote on questions that Stewart may answer.

Customers at Burger King will have a chance to win daily prizes such as BK Crown Cards and merchandise. The sweepstakes is offering as a grand prize the "Ultimate Tony Stewart Experience," including a day at Stewart’s race shop for themselves and three others. Details are available at participating Burger Kings and at www.BK.com or www.BKracing.com.

“Tony’s enthusiasm for the flame-fresh taste of the Whopper sandwich is one of the key drivers of this partnership,” Russ Klein, president of global marketing, strategy and innovation for Burger King Corp., said in a statement. “We’re thrilled to bring his passion to life through this campaign and equally excited to be working with him in the coming years as part of our overall commitment to Nascar.”

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