Top
NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Sep082009

Tony Stewart Enlists Erik Estrada, Carrot Top For Burger King Campaign

Tony Stewart teaches students about the pros and cons of product endorsements.Erik Estrada hawks "Esss-traa-daa" sunglasses in new Burger King commercial.September 8, 2009: In these time of economic challenges, Burger King and Tony Stewart are turning altruistic for an ad campaign in which the Nascar driver will show other "celebrities" how to be successful with endorsements. The humorous effort, “The Tony Stewart School of Endorsements,” will show Stewart in four TV spots advising such "stars" as actor Erik Estrada, best known for his role as Ponch" Poncherello in the TV show CHiPs (1977-83), and comic Carrot Top, on endorsement pros and cons.

Support for the campaign, which touts the Whopper as Stewart’s favorite Burger King menu item, will also include Internet, anchored by an hour-long Webcast on Oct. 20 starring Stewart; in-store merchandising and a consumer sweepstakes. In addition, Stewart's No. 14 Burger King Chevrolet Impala SS will have a prominent Burger King paint scheme during the AAA 400 race weekend Sept. 25-27 at Dover (Del.) International Speedway.

Stewart, who is currently leading the Nascar standings in the "Chase for the Cup" as a driver/owner with Stewart-Haas Racing, signed a multi-year deal with Burger King in July. Burger King's lead agency is Crispin Porter + Bogusky, Miami.

In the first self-titled spot, Stewart explains to students that they should “only endorse things you believe in," offering his devotion to the Whopper as a prime example. Estrada asks Stewart, "Why is no one buying my Erik Estrada sunglasses," which are oversized and emblazoned with the name "Estrada" across them.  [Burger King has actually created a Web site for the glasses, which comes with the disclaimer, "This product is entirely fictional and not for sale. If it were real, Tony Stewart probably wouldn't endorse it."] Carrot Top says, "Look at me. I have a million carrot crusher [machines] to unload. How do you do it, Tony?" [A Web site for this product also exists, with the same disclaimer as Estrada's.]

Three additional ads will be released throughout the campaign, culminating with “Polygraph Prep,” which finds Stewart hooked up to a polygraph machine to test his honesty about the Whopper endorsement. Stewart and Burger King will move the theme online where the driver will engage in a live polygraph test during the Oct. 20 Webcast at www.Truthabouttony.com. Beginning Sept. 28, consumers will be invited to submit and vote on questions that Stewart may answer.

Customers at Burger King will have a chance to win daily prizes such as BK Crown Cards and merchandise. The sweepstakes is offering as a grand prize the "Ultimate Tony Stewart Experience," including a day at Stewart’s race shop for themselves and three others. Details are available at participating Burger Kings and at www.BK.com or www.BKracing.com.

“Tony’s enthusiasm for the flame-fresh taste of the Whopper sandwich is one of the key drivers of this partnership,” Russ Klein, president of global marketing, strategy and innovation for Burger King Corp., said in a statement. “We’re thrilled to bring his passion to life through this campaign and equally excited to be working with him in the coming years as part of our overall commitment to Nascar.”

Back to Auto Racing

Back to Burger King