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NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Oct162018

Seeing Eye To Eye: Bulls Sign Zenni Optical To Jersey Patch, Marketing Alliance

NYSJ Sports-Entertainment Business News Service

October 16, 2018:
On the eve of the 2018-19 NBA campaign, the Chicago Bulls have become the league’s 26th franchise to sign a jersey patch sponsor, inking a five-year deal with online eyewear company Zenni Optical that includes various activation platforms.

The Bulls and Zenni Optical unveiled their alliance today with an event in the team’s home venue United Center atrium, which included executives from both sides and new Zenni Bulls ambassadors Zach LaVine (pictured), Lauri Markkanen and Robin Lopez.

Bulls’ management said it purposely waited until the second year of the NBA’s three-year jersey patch trial program to sign a sponsor.

"The Chicago Bulls jersey is one of the most iconic in the NBA and recognized across the globe, so it was important for us to be methodical and intentional in our search for a jersey patch partner,” Michael Reinsdorf, Bulls president and COO, said via the team.

“This kind of partnership unites two brands in very substantial and visible ways, meaning that who we choose to partner with will represent so much of who we are as a team and signals to our fans what we stand for. In our search, we put a high priority on partnering with a company that shares many of the Bulls' values,” said Reinsdorf.

Financial terms were not shared.

The average value of the previous NBA jersey-patch deals is about $9 million, per industry analysts, most of them three-year alliances.

The Houston Rockets also today signed a jersey ad deal with Rokit Phones, beoming the 27th NBA team with such a deal.

The only teams currently without jersey ad deals include the Indiana Pacers, Oklahoma City Thunder and Washington Wizards.

The Bulls jersey patch will make its first home court appearance in the United Center on Oct. 20 when the team hosts the Detroit Pistons.

In addition to the jersey patch, Zenni Optical will have presence in United Center and multi-media marketing including Internet and social media, including a video piece by Chicago artist Travis Ramos Brooks that “melds Zenni glasses with Bulls imagery and photos of Bulls players/fans wearing Bulls colored Zenni frames.”

The Bulls and Zenni Optical will also collaborate on “community initiatives that will demonstrate their shared commitment to providing neighbors with resources they need.”

According to Julia Zhen, co-founder of Zenni Optical, “The Bulls brand is iconic and global and Zenni aspires to have that same domestic and international relevance someday.

“We know this will be a significant step to creating awareness that eyewear, especially prescription glasses, can be affordable, high quality and stylish at the same time. We're excited about amplifying our brand in the Chicago market and beyond wherever the Bulls are being seen around the world.”

Among the biggest NBA jersey ad deals to date, the Golden State Warriors jersey-logo pact with Rakuten is valued at $60 million over three years.

The Los Angeles Lakers signed with e-commerce firm Wish, a three-year deal that analysts put at $12-$14 million annually, similar in value to an alliance between the New York Knicks and SquareSpace.

The Cleveland Cavaliers signed with Goodyear for $30 million over three years. The Boston Celtics have a three-year deal with GE valued at $24 million.

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)

• Boston Celtics (GE)

• Brooklyn Nets (Infor)

• Charlotte Hornets (LendingTree)

• Chicago Bulls (Jenni Optical)

• Cleveland Cavaliers (Goodyear)

• Dallas Mavericks (5miles)

• Denver Nuggets (Western Union)

• Detroit Pistons (Flagstaff Bank)

• Golden State Warriors (Rakuten)

• Houston Rockets (Rokit)

• Los Angeles Clippers (Bumble)

• Los Angeles Lakers (Wish)

• Memphis Grizzlies (FedEx)

• Miami Heat (Ultimate Software)

• Milwaukee Bucks (Harley Davidson)

• Minnesota Timberwolves (Fitbit)

• New Orleans Pelicans (Zatarain’s)

• New York Knicks (Squarespace)

• Orlando Magic (Disney World)

• Philadelphia 76ers (StubHub)

• Phoenix Suns (PayPal)

• Portland Trail Blazers (Biofreeze)

• Sacramento Kings (Blue Diamond)

• San Antonio Spurs (Frost Bank)

• Toronto Raptors (Sun Life)

• Utah Jazz (Qualtrics)

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