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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Topps Living Set: Jackie World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jul182014

Buick Keeps Sales Ball Rolling With Liverpool; Is LeBron Paying Attention?

By Barry Janoff

July 17, 2014: LeBron James may be taking his game from Miami back to his roots in the Akron area to play for the NBA's Cleveland Cavaliers, but could he be planning a stop in Boston first?

James, via his LRMR management firm and through a deal with Boston-based Fenway Sports Group, in 2012 became a minority share investor in the iconic Liverpool Football Club, which plays in the Barclays English Premier League.

Next week, FSG, which owns the Liverpool club, is staging "Football at Fenway," featuring Liverpool versus AS Roma, Fenway Sports Management, the sponsorship sales arm for FSG, is overseeing market, which includes a new deal with Buick that names the automaker as title sponsor for the event.

Financial terms were not disclosed. The match will air July 23 on NBC Sports (7:30 PM ET), which has been the home for all 380 Premier League matches.

According FSM, as title sponsor for Buick Football at Fenway, Buick would have a "significant brand presence at Fenway Park and inclusion in all match-related marketing and event-related materials, including a Buick banner on the Green Monster, a Buick vehicle on the warning track as well an integrated ‘Buick Football at Fenway’ logo."

“Much like these two prestigious clubs, Buick has a long, rich history with a growing, global footprint," Sam Kennedy, president for FSM, said in a statement. "Buick Football at Fenway presents a signature opportunity to showcase its elite brand before the passionate soccer fans at ‘Americas Most Beloved Ballpark’ and to NBC Sports viewers across the country."

The high-profile event — NBC Sports reaches an estimated 80 homes and the last match between these two clubs, in July 2012, saw Fenway Park filled with more than 37,000 fans — should help to support Buick's recent boost in sales. According to industry analysts, the brand saw an 18% rise in sales this past June versus June 2013, its best single month since 2006.

Buick broke during March Madness a "Full Line" spot in which people see the new cars and exclaim, "That's not a Buick!" A spot for Verano starring NFL quarterback Peyton Manning also has been running.

Sales of Buick's compact crossover SUV, Encore, have led the way, with a jump of 82% in June versus the previous year. Buick said it has sold more than 31,000 units in its first year since hitting the U.S. market in January 2013. The car is supported by a multi-media campaign.

According to Tony DiSalle, Buick vp-marketing, “Liverpool and Roma are renown for having among the most educated and loyal supporters in the game, and Fenway Park, one of the most historic sporting venues in the world, serves as the home ballpark for some of the most dedicated and passionate fans in all of sport. That passion is a value shared by Buick and mirrors our commitment to performing at a very high level so this partnership is a great fit for us.”

Fenway Sports Group owns the Boston Red Sox, Liverpool Football Club, New England Sports Network (NESN) and Roush Fenway Racing. FSM serves as the exclusive sales agency for Major League Baseball Advance Media, PGA Tour Playoff event The Deutsche Bank Championship and Boston College Athletics. Through its strategic partnership with LRMR, FSM also exclusively markets for LeBron James and Johnny Manziel.

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