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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Saturday
Mar072015

Buffalo Wild Wings Shares Vision, Wisdom Of Wings, Hoops For March Madness

By Barry Janoff

March 6, 2015: Buffalo Wild Wings, a national NCAA partner and the designated "official hangout of NCAA March Madness," is unveiling a multi-layered campaign, "#WingWisdom," which it said "brings to life the company’s unique take on sports, food, fandom and everything in between."

The effort launches to support college hoops regional tournament championship games now through March 15, Selection Sunday on March 15 and the 2015 Division I Men's Basketball Tournament, which begins with the First Four first round on March 17-18 and concludes with the Final Four April 4-6.

"#WingWisdom" includes TV, Internet, social media, in-restaurant activations and on-site experiences in Indianapolis, where the Final Four and Championship Game will be played in Lucas Oil Stadium.

“Nowhere is sports more alive than at Buffalo Wild Wings and we wanted to leverage one of the biggest events on the sports calendar to bring our brand to life in new and unexpected ways,” Bob Ruhland, vp-marketing for Buffalo Wild Wings, said in a statement.

An intro spot breaking March 7 on TV and online, “Pizza To Your Home,” and eight more "episodic" commercials launching throughout March Madness star actor/comedian Steve Rannazzisi. They will spotlight the "different experiences that fans encounter enjoying the NCAA Division I Men’s Basketball Championship at a Buffalo Wild Wings versus watching from home."

#WingWisdom commercial themes include the proper way to fill out a tournament bracket, the NCAA Sweet 16, bandwagon fans, overtime and the finals.

Buffalo Wild Wings said it would extend the reach of the #WingWisdom conversation during the tournament via NCAA March Madness broadcast partners CBS Sports and TBS Sports with “Basketball Wisdom” studio segments during which on-air talent will "offer fans their expert analysis and insight related to upcoming games."

Online, Buffalo Wild Wings will launch a Tournament Tracker featuring a real-time feed of final game scores and schedules, commentary on games and social media content from fans.

In addition, the brand is creating a "socially shareable invitations" so that people can invite their friends to enjoy March Madness in Buffalo Wild Wings locations, with an interactive video offering tips and advice as to how they can “call in (not) sick.”

Within its restaurants, Buffalo Wild Wings has developed a series of basketball-themed mini-games and a bracket challenge competition available through its GameBreak gaming platform "to test the skills and knowledge of NCAA basketball fans."

Throughout the tournament, customers in Buffalo Wild Wings restaurants can compete on the GameBreak gaming platform to achieve “B-Dubs Baller” status by earning points through such virtual games such Shot Clock Shootout, Protect the Paint and 360 Spin Master. Participants will compete for over more than 1,000 prizes, including a “B-Dubs Baller Weekend” at the 2016 NCAA Men’s Final Four in Houston. (Details here.)

"This enables us to engage in relevant and meaningful conversations with fans, no matter where they view or talk about sports, with our own unique point of view.”

This new platform enables us to engage in relevant and meaningful conversations with fans, no matter where they view or talk about sports, with our own unique point of view.”During Final Four week and weekend in Indianapolis, Buffalo Wild Wings activation will include presence within its four area restaurants and in the Buffalo Wild Wings Sports Lounge at the NCAA March Madness Music Festival and the Final Four Fan Fest presented by Capital One.

Buffalo Wild Wings said that additional spots would air following the tournament "that put a spotlight on menu items, from wings to beer that guests can enjoy every day at B-Dubs."

According to Ruhland, “’#WingWisdom’ represents our attitude, philosophy and brand. This new platform enables us to engage in relevant and meaningful conversations with fans, no matter where they view or talk about sports, with our own unique point of view.”

NCAA marketing partners include Corporate Champions AT&T, Capital One and Coca-Cola; and Corporate Partners Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, Kindle Fire, Lowe's, LG, Nabisco, Northwestern Mutual, Reese's, Unilever and UPS.

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