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NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide.

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 20-22
1. Downton Abbey $31M
2. Ad Astra $19.1M
3. Rambo: Last Blood $19M
4. It 2 $17.2
5. Hustlers $17M
6. Lion King $2.6M
7. Good Boys $2.5M
8. Angel Has Fallen $2.4M
9. Overcomer $1.5M
10. Hobbs & Shaw $1.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Feb262013

Buffalo Wild Wings In March Madness Mood As Official Partner Of NCAA Tournament

By Barry Janoff

February 26, 2013: Buffalo Wild Wings, entering its first season as an official marketing partner of the NCAA, is launching a full-court press marketing campaign aimed at March Madness and the upcoming men's and women's Div. 1 basketball tournaments.

The effort is anchored by TV commercials and a social media element, in conjunction with Coca-Cola Zero, featuring a "Big Shot Challenge" contest offering a trip to the 2014 men's Final Four, which will be held in Arlington, Texas.

This year's men's Final Four will be played April 6 and April 8 in the Georgia Dome in Atlanta. The women's Final Four will be played April 7 and April 9 in the New Orleans Arena.

The campaign supports Buffalo Wild Wings' claim that March Madness is its second busiest time of year, behind the Super Bowl. In a nod to previous campaigns, the two spots show Buffalo Wild Wings staffers going to unusual lengths to extend games so that customers can extend their stay.

According to the Minneapolis-based casual dining chain, customers "ate nearly 70 million traditional and boneless wings" during the 2012 NCAA basketball men's and women's tournaments.

Buffalo Wild Wings' deal with the NCAA, signed last month, designates it as the "official hangout of March Madness,” and includes marketing, media and activation rights related to all 89 NCAA championships through 2016.

“There’s just so much energy around the NCAA Tournament,” Kathy Benning, Buffalo Wild Wings evp-global brand and business development, said in a statement. “We love that we’ve become the destination for fans across the country to share in that excitement. With our social atmosphere and every game on our wall-to-wall flat screen TVs, Buffalo Wild Wings is the closest thing to the action on the court.”

In addition to the TV spots, the new campaign includes social media such as Twitter, YouTube and Facebook; and an online and mobile pop-a-shot game that "uses a new augmented reality technology that enhances the game when played in our restaurants," according to Buffalo Wild Wings.

The app is part of a contest, running now through April 8, in which people earn points each time they play either online or via their mobile device. Each week, players with the top 50 scores will earn a $25 Buffalo Wild Wings gift card. The player with the most points at the end of the promotional period earns the trip next year to Arlington. (Full details here.) 

The "Big Shot Challenge" destination also includes a March Madness "bracketology" element that goes live and will be updated after Selection Sunday on March 17, when the 68 schools will be selected for the upcoming men's tournament. The Tournament begins March 19-20 with the NCAA First Four.

In "Expanded," a couple watching basketball at Buffalo Wild Wings get their wish of a longer tournament when a restaurant employee pushes a "Twilight Zone' type remote and a TV  sportscaster exclaims, "This just in . . .  the Tournament has been expanded to 256 teams. What does this mean!!?"

In the commercial, it means that the Fighting Snails, a team that barely seems to know what a basketball is, is now in the Big Dance. (See the full spot here.)

Editor's Note: In real life, the University of West Florida (Pensacola) official mascot is the Argonaut, but the team is affectionally called the "Fighting Snails"  by students. The UWF men's hoops team plays in the Gulf Coast Conference in Div. II.

The second spot, 'Slo-Mo," customers who want games to last longer suddenly find that everything is played in slow motion, including fast breaks and eatting chicken wings. (See the full spot here.)

“We’re always looking for new ways to bring that sports experience to life in our restaurants,” Benning said. “This year, it was our TV spots that seemed to come to life during games, most notably during the biggest football game of the year, and our passionate fans were quick to point out the coincidence. Our new TV spots are the next evolution of that concept, and they are a key element of an overall campaign that we hope will entertain our Guests and create a great March Madness experience in our restaurants.”

Buffalo Wild Wings' competitor, Hooters, this week also launched a campaign in anticipation of March Madness. Hooters is not an official NCAA partner and, as such, is not allowed to use such NCAA trademarked terms as Final Four, Selection Sunday, Big Dance or March Madness.

Buffalo Wild Wings Scores NCAA, March Madness Deal

Back to March Madness 2013

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