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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Feb262013

Buffalo Wild Wings In March Madness Mood As Official Partner Of NCAA Tournament

By Barry Janoff

February 26, 2013: Buffalo Wild Wings, entering its first season as an official marketing partner of the NCAA, is launching a full-court press marketing campaign aimed at March Madness and the upcoming men's and women's Div. 1 basketball tournaments.

The effort is anchored by TV commercials and a social media element, in conjunction with Coca-Cola Zero, featuring a "Big Shot Challenge" contest offering a trip to the 2014 men's Final Four, which will be held in Arlington, Texas.

This year's men's Final Four will be played April 6 and April 8 in the Georgia Dome in Atlanta. The women's Final Four will be played April 7 and April 9 in the New Orleans Arena.

The campaign supports Buffalo Wild Wings' claim that March Madness is its second busiest time of year, behind the Super Bowl. In a nod to previous campaigns, the two spots show Buffalo Wild Wings staffers going to unusual lengths to extend games so that customers can extend their stay.

According to the Minneapolis-based casual dining chain, customers "ate nearly 70 million traditional and boneless wings" during the 2012 NCAA basketball men's and women's tournaments.

Buffalo Wild Wings' deal with the NCAA, signed last month, designates it as the "official hangout of March Madness,” and includes marketing, media and activation rights related to all 89 NCAA championships through 2016.

“There’s just so much energy around the NCAA Tournament,” Kathy Benning, Buffalo Wild Wings evp-global brand and business development, said in a statement. “We love that we’ve become the destination for fans across the country to share in that excitement. With our social atmosphere and every game on our wall-to-wall flat screen TVs, Buffalo Wild Wings is the closest thing to the action on the court.”

In addition to the TV spots, the new campaign includes social media such as Twitter, YouTube and Facebook; and an online and mobile pop-a-shot game that "uses a new augmented reality technology that enhances the game when played in our restaurants," according to Buffalo Wild Wings.

The app is part of a contest, running now through April 8, in which people earn points each time they play either online or via their mobile device. Each week, players with the top 50 scores will earn a $25 Buffalo Wild Wings gift card. The player with the most points at the end of the promotional period earns the trip next year to Arlington. (Full details here.) 

The "Big Shot Challenge" destination also includes a March Madness "bracketology" element that goes live and will be updated after Selection Sunday on March 17, when the 68 schools will be selected for the upcoming men's tournament. The Tournament begins March 19-20 with the NCAA First Four.

In "Expanded," a couple watching basketball at Buffalo Wild Wings get their wish of a longer tournament when a restaurant employee pushes a "Twilight Zone' type remote and a TV  sportscaster exclaims, "This just in . . .  the Tournament has been expanded to 256 teams. What does this mean!!?"

In the commercial, it means that the Fighting Snails, a team that barely seems to know what a basketball is, is now in the Big Dance. (See the full spot here.)

Editor's Note: In real life, the University of West Florida (Pensacola) official mascot is the Argonaut, but the team is affectionally called the "Fighting Snails"  by students. The UWF men's hoops team plays in the Gulf Coast Conference in Div. II.

The second spot, 'Slo-Mo," customers who want games to last longer suddenly find that everything is played in slow motion, including fast breaks and eatting chicken wings. (See the full spot here.)

“We’re always looking for new ways to bring that sports experience to life in our restaurants,” Benning said. “This year, it was our TV spots that seemed to come to life during games, most notably during the biggest football game of the year, and our passionate fans were quick to point out the coincidence. Our new TV spots are the next evolution of that concept, and they are a key element of an overall campaign that we hope will entertain our Guests and create a great March Madness experience in our restaurants.”

Buffalo Wild Wings' competitor, Hooters, this week also launched a campaign in anticipation of March Madness. Hooters is not an official NCAA partner and, as such, is not allowed to use such NCAA trademarked terms as Final Four, Selection Sunday, Big Dance or March Madness.

Buffalo Wild Wings Scores NCAA, March Madness Deal

Back to March Madness 2013

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