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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
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Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Jan232013

Thanks To NCAA Deal, Buffalo Wild Wings Gets To Hang Out During March Madness

Special to NYSportsJournalism.com

January 23, 2013: In anticipation of the college basketball men's and women's tournaments and related national interest, the NCAA has added a new marketing partner and official designation to its roster, signing a deal that makes Buffalo Wild Wings the “official hangout of March Madness.”

The multi-year deal extends to all 89 NCAA championships through 2016. Financial terms were not disclosed.

The alliance follows the Buffalo Wild Wings Bowl, the company’s first major sports sponsorship, which was held Dec. 29 in Tempe, Ariz.

The deal includes marketing, media and activation rights that will increase over the next four years. Buffalo Wild Wings said it would have opportunities to "create consumer promotions and interact with fans at key NCAA events such as NCAA March Madness, including the NCAA Men’s Final Four and national championship, which the company cited as being "historically top drivers to Buffalo Wild Wings restaurants."

“Sports are part of Buffalo Wild Wings’ DNA,” Kathy Benning, evp-global brand and business development for Buffalo Wild Wings, said in a statement. “As we continually strive to enhance the game-day experience for sports fans in our restaurants, we are looking for ways to align with top sports properties and deepen our engagement with our guests. Buffalo Wild Wings and the NCAA share a deep heritage in college athletics, and this is an authentic way for us to connect with college sports fans in markets across the country.”

The sponsorship, sold through CBS Sports and Turner Sports.

The men's Div. I Final Four will be held in the Georgia Dome in Atlanta, April 6 and April 8. The women's Div. I Final Four will be played in the New Orleans Arena April 7 and April 9.

According to Will Funk, svp-NCAA partnerships and branded programming within Turner Sports, “As a brand devoted to connecting with customers through sports affinity, Buffalo Wild Wings is a natural addition to the portfolio of NCAA corporate partners. We look forward to building on their commitment to sports marketing and the opportunity to develop NCAA-themed creative and marketing activations across all 89 NCAA championships to drive increased restaurant traffic and sales.”

Added Chris Simko, svp, CBS Sports sales and marketing, “Buffalo Wild Wings is one of the largest and most popular casual dining restaurant and sports viewing destinations in the country. They promote an atmosphere of fun and fellowship for college sports fans in communities in virtually all 50 states, uniquely qualifying their restaurants to serve as the ‘official hangout of March Madness’.”

NCAA corporate partners include (champions) AT&T, Capital One and Coca-Cola; (partners) Allstate, Buick, Infiniti, LG, Lowe's, Northwest Mutual, Reese's, Unilever, UPS and Wheat Thins; (licensing) EA Sports, Russell Athletic and Wilson.

A College Bowl Of Buffalo Wild Wings

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