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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Marvel: 'Black Panther' Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan232013

Thanks To NCAA Deal, Buffalo Wild Wings Gets To Hang Out During March Madness

Special to NYSportsJournalism.com

January 23, 2013: In anticipation of the college basketball men's and women's tournaments and related national interest, the NCAA has added a new marketing partner and official designation to its roster, signing a deal that makes Buffalo Wild Wings the “official hangout of March Madness.”

The multi-year deal extends to all 89 NCAA championships through 2016. Financial terms were not disclosed.

The alliance follows the Buffalo Wild Wings Bowl, the company’s first major sports sponsorship, which was held Dec. 29 in Tempe, Ariz.

The deal includes marketing, media and activation rights that will increase over the next four years. Buffalo Wild Wings said it would have opportunities to "create consumer promotions and interact with fans at key NCAA events such as NCAA March Madness, including the NCAA Men’s Final Four and national championship, which the company cited as being "historically top drivers to Buffalo Wild Wings restaurants."

“Sports are part of Buffalo Wild Wings’ DNA,” Kathy Benning, evp-global brand and business development for Buffalo Wild Wings, said in a statement. “As we continually strive to enhance the game-day experience for sports fans in our restaurants, we are looking for ways to align with top sports properties and deepen our engagement with our guests. Buffalo Wild Wings and the NCAA share a deep heritage in college athletics, and this is an authentic way for us to connect with college sports fans in markets across the country.”

The sponsorship, sold through CBS Sports and Turner Sports.

The men's Div. I Final Four will be held in the Georgia Dome in Atlanta, April 6 and April 8. The women's Div. I Final Four will be played in the New Orleans Arena April 7 and April 9.

According to Will Funk, svp-NCAA partnerships and branded programming within Turner Sports, “As a brand devoted to connecting with customers through sports affinity, Buffalo Wild Wings is a natural addition to the portfolio of NCAA corporate partners. We look forward to building on their commitment to sports marketing and the opportunity to develop NCAA-themed creative and marketing activations across all 89 NCAA championships to drive increased restaurant traffic and sales.”

Added Chris Simko, svp, CBS Sports sales and marketing, “Buffalo Wild Wings is one of the largest and most popular casual dining restaurant and sports viewing destinations in the country. They promote an atmosphere of fun and fellowship for college sports fans in communities in virtually all 50 states, uniquely qualifying their restaurants to serve as the ‘official hangout of March Madness’.”

NCAA corporate partners include (champions) AT&T, Capital One and Coca-Cola; (partners) Allstate, Buick, Infiniti, LG, Lowe's, Northwest Mutual, Reese's, Unilever, UPS and Wheat Thins; (licensing) EA Sports, Russell Athletic and Wilson.

A College Bowl Of Buffalo Wild Wings

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