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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May122016

Buffalo Wild Wings Spices Up UFC 200 Showcase With TV, Sweeps, Star Athletes

By Barry Janoff

May 11, 2016: As hot and spicy as things are in the UFC, Buffalo Wild Wings plans to make key upcoming events even hotter and spicier.

Buffalo Wild Wings, which has partnered with the organization on past events, has unveiled a multi-layer campaign to support its alliance with UFC, including TV, Internet, social media, a special UFC-themed takeout order and a sweepstakes offering a trip to Las Vegas to attend UFC 200 in Las Vegas.

The effort is part of a broader platform, #BDubsAliveEvents, in which Buffalo Wild Wings connects customers with athletes and/or brings them to destinations such as concerts and sports games.

The casual dining and sports bar destination said it would air UFC 200 as well as two other upcoming UFC showdowns in more than 900 restaurants nationwide: UFC 198, May 14 (Brazil); UFC 199, June 4 in The Forum, Los Angeles,; UFC 200, July 9, in T-Mobile Arena.

A TV spot supporting the upcoming events, "Takeout Fakeout," stars UFC middleweight champion Luke Rockhold and UFC Hall of Famer Forrest Griffin, overseeing a rouse in which a guy who enters a Buffalo Wild Wings in Las Vegas to pick up a takeout order prior to UFC 197 is  greeted in person by the pair.

After watching some UFC 197 preliminary fights on TV, the guy's friends arrive in a pre-arranged limo, which takes them all to watch UFC 197 in person in the MGM Grand Garden Arena, and where they also get to meet UFC president Dana White. (See the full spot here.)

For people choosing to watch the events at home via PPV, Buffalo Wild Wings said that they can order a limited-edition UFC Takeout Pack (FYI: 60 boneless or traditional wings and chips and salsa, with the option to upgrade to Chili Queso dip).

According to Todd Kronebusch, vp-guest experience and innovation for Buffalo Wild Wings, “We’re excited to offer our guests with more ways to enjoy their favorite Buffalo Wild Wings food while watching their favorite sports and events.

"Whether it’s in our restaurants or preparing for a watch party at their home, Buffalo Wild Wings is helping UFC fans do fight night right," said Kronebusch.

People can enter now through May 25 for an opportunity to win a VIP weekend experience at UFC 200. Other prizes include UFC T-shirts and $50 Buffalo Wild Wings gift cards. (Details here.)

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