By Barry Janoff
May 11, 2016: As hot and spicy as things are in the UFC, Buffalo Wild Wings plans to make key upcoming events even hotter and spicier.
Buffalo Wild Wings, which has partnered with the organization on past events, has unveiled a multi-layer campaign to support its alliance with UFC, including TV, Internet, social media, a special UFC-themed takeout order and a sweepstakes offering a trip to Las Vegas to attend UFC 200 in Las Vegas.
The effort is part of a broader platform, #BDubsAliveEvents, in which Buffalo Wild Wings connects customers with athletes and/or brings them to destinations such as concerts and sports games.
The casual dining and sports bar destination said it would air UFC 200 as well as two other upcoming UFC showdowns in more than 900 restaurants nationwide: UFC 198, May 14 (Brazil); UFC 199, June 4 in The Forum, Los Angeles,; UFC 200, July 9, in T-Mobile Arena.
A TV spot supporting the upcoming events, "Takeout Fakeout," stars UFC middleweight champion Luke Rockhold and UFC Hall of Famer Forrest Griffin, overseeing a rouse in which a guy who enters a Buffalo Wild Wings in Las Vegas to pick up a takeout order prior to UFC 197 is greeted in person by the pair.
After watching some UFC 197 preliminary fights on TV, the guy's friends arrive in a pre-arranged limo, which takes them all to watch UFC 197 in person in the MGM Grand Garden Arena, and where they also get to meet UFC president Dana White. (See the full spot here.)
For people choosing to watch the events at home via PPV, Buffalo Wild Wings said that they can order a limited-edition UFC Takeout Pack (FYI: 60 boneless or traditional wings and chips and salsa, with the option to upgrade to Chili Queso dip).
According to Todd Kronebusch, vp-guest experience and innovation for Buffalo Wild Wings, “We’re excited to offer our guests with more ways to enjoy their favorite Buffalo Wild Wings food while watching their favorite sports and events.
"Whether it’s in our restaurants or preparing for a watch party at their home, Buffalo Wild Wings is helping UFC fans do fight night right," said Kronebusch.
People can enter now through May 25 for an opportunity to win a VIP weekend experience at UFC 200. Other prizes include UFC T-shirts and $50 Buffalo Wild Wings gift cards. (Details here.)
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