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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb192014

A-B's World Cup Effort Employing Marketing, Media, Global Beers To 'Rise As One'

By Barry Janoff

February 19, 2014: With just about four months to go until the FIFA World Cup, official partner Anheuser-Busch InBev has unveiled plans for its multi-platform campaign for Budweiser to embrace fans and consumers under the banner, "Rise As One."

The brand said its effort would "serve to celebrate the moments that unite and inspire fans of the beautiful game around the world."

Budweiser's "Rise As One" is scheduled to launch via the first of multiple TV spots on March 5. The brewer today released a teaser spot, "Collective Energy," on YouTube.

The campaign will also include print, Internet, out-of-home, POP and social media such as Facebook, Twitter and YouTube. In addition, customized local market activations and initiatives will "engage fans in-store, online and across social channels."

To help jump-start the "Rise As One" initiative, Budweiser has unveiled limited-edition aluminum cans and glass bottles that are designed to resemble the FIFA World Cup trophy, as well as individual cans adorned with the official colors from each respective participating nation. The trophy bottle will be available in more than 40 countries.

Beyond retail, Anheuser-Busch said it would "develop and distribute global broadcast and digital FIFA World Cup related content through strategic media partnerships," the details of which the company said would be revealed in the coming weeks.

"While football brings out regional pride and fierce rivalries, it also brings fans across the globe together once every four years through shared passion," Andrew Sneyd, global vp-Budweiser, said in a statement. "With the Rise As One campaign, Budweiser celebrates the world's favorite game and its role in inspiring fans to celebrate the moments that unite us as a global community."

Budweiser has been the official beer sponsor of the FIFA World Cup for more 25 years, and currently has a deal that extends through the 2018 and 2022 tournaments.

A-B InBev said it would leverage its portfolio of beers by "extending local sponsorship rights to its leading brands in select football markets," including Brahma (Brazil), Harbin (China), Corona (Mexico), Jupiler (Belgium and The Netherlands), Siberian Crown (Russia), Hasseroder (Germany) and Beck's (Italy).

Official FIFA global marketing partners include adidas, Coca-Cola, Hyundai-Kia Motors, Emirates Air, Sony and Visa.

In addition to Anhueser-Busch, other FIFA World Cup marketing partners include Castol, Continential, Johnson & Johnson, McDonald's, Moy Park, OI and Yingli.

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