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NEWS REAL

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Defy, based in Denver, which calls itself the world’s first mainstream hemp extract performance beverage built specifically for athletes,  has official launched what it said is the first CBD-infused performance drink in the U.S. Founding partners include Pro Football Hall of Famer Terrell Davis. According to Davis, “My hope is that with CBD’s growing awareness, the right studies will help influence accepted use for professional athletes. We’re at the forefront of one of the biggest movements in health.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

NBA Finals: Legends Rise See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
Dec232018

From Kuzma, Adams, Hardaway Jr.: NBA Budweiser Player Message For You

By Barry Janoff

December 23, 2018: What happens when you put NBA players in a Budweiser commercial? You get a message to “drink water.”

Budweiser has  been an official sponsor of MLB since 1980 and a sponsor of the NBA since 1998.

This year, for the first time since these deals were signed, Anheuser-Busch InBev is allowed to use active athletes from these leagues in commercials, versus what had been the norm of featuring only retired players and coaches in alcohol marketing.

The change came after the brewer signed pacts in September with the players unions for both the NBA and MLB.

The deal enabled Anheuser-Busch’s Bud brand to unveil this weekend "Deck The Shelves With NBA Elves: Drink Water," what is essentially a "drink responsibly" message starring Kyle Kuzma (Los Angeles Lakers), Tim Hardaway Jr. (New York Knicks) and Steven Adams (Oklahoma City Thunder).

The extended 40-second spot will break during the NBA’s five-game schedule on Christmas Day (ESPN, ABC), which includes games with the teams from all three of the players.

The focus of the spot, which sees the players dressed in elf versions of their respective NBA team, is to drink water between rounds of alcohol.

Alcohol acts as a diuretic, which causes dehydration because it amplifies the need to urinate. Drinking water keeps the body hydrated and also helps to soften some effects of drinking, such as hangovers and dizziness, according to some scientific studies.

Players are not shown holding or drinking beer or harder alcoholic beverages.

Support includes digital and social media, where Budweiser offered on its Twitter page, "HAPPY H₂OLIDAYS! @KyleKuzma, @RealStevenAdams, and @t_hardJR are watching to make sure you hydrate between Buds. #DrinkWiser #ThisBudsForYou."

The NFL sill prohibits showing active players in alcohol marketing.

In the spot, a man and his son are watching TV and enjoying Buds when Kuzma appears, sitting on a shelf in their living room.

“What is that!?” asks the startled son.

“That’s Kyle Kuzma on a shelf,” the dad replies nonchalantly. “He’s watching to make sure we hydrate between drinking Buds. He’s actually pretty encouraging. Watch this.”

Dad puts down his beer and takes a sip of water.

“Way to hydrate!” Kuzma exclaims.

When the son follows Dad's example and takes a drink of water, Kuzma shouts, “Drained it . . .  Drip, drip.”

Hardaway Jr. is sitting on a shelf at a concession stand (which appears to be in Madison Square Garden) when a man and woman order beers and “a couple of waters.” “Water!” shouts Hardaway Jr. as he starts to shimmy on the shelf. “Splash! Taking a bath.”

In OKC, a woman in a sports bar orders a Bud and a water. “And one!” yells Adams, sitting on a shelf behind the bar. “Hydration.”

A voiceover offers, “Budweiser reminds you to drink wiser. Drink responsibly and stay hydrated this holiday season."

The extended spot will run in shorter versions focusing on each player in their respective market.

Kevin Durant was the focus of a Budweiser ad this past May as a homage to his Mom, which also showed clips of various NBA players in action, including LeBron James, but did not include product shots or scenes of people holding beers.

Budweiser has also been part of individual team activations, including as a sponsor of the Atlanta Hawks 50th anniversary celebration this season and as title sponsor for the Orlando Magic’s Budweiser Legends that revisited the team’s history with former players and executives.

Budweiser also has activation during such league jewel events as the All-Star Game.

Budweiser is expected to roll out marketing with active MLB players this coming season.

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