By Barry Janoff
November 6, 2013: During the past four Super Bowls, Anheuser-Busch has hosted the Bud Light Hotel in each of the respective cities.
With the Super Bowl being played for the first time in the New York area, Anheuser-Busch is also trying something different: a Bud Light Hotel on the water.
Bud Light, the official beer sponsor of the NFL and the exclusive beer advertiser for Super Bowl XLVIII during the national broadcast on Fox, said it would state its fifth annual party on board a Norwegian Cruise Line Getaway ship (pictured), which is "currently under construction in Germany."
When it arrives, the Bud Light Hotel New York will be docked in the Hudson River at Pier 88 on the west side of Manhattan, during Super Bowl weekend. The ship is scheduled to arrive in New York on Jan. 29.
Super Bowl XLVIII will be played Feb. 2 in MetLife Stadium in New Jersey, home venue for the New York Giants and Jets.
Bud Light is one of four cornerstone partners in MetLife Stadium, along with Pepsi, Verizon and SAP.
Bud Light said several other brands would partner for Bud Light Hotel, including EA Sports, Pepsi and Pandora, for concerts and marketing activations.
Concert headliners and additional partners will be announced shortly.
"Bringing the Super Bowl to New York City is a special experience for NFL fans, and we wanted Bud Light Hotel to bring something unique to the table."
The Bud Light Hotel will also expand beyond the ship, taking over the entire Intrepid Sea, Air & Space Museum, including the deck of the retired military ship and its pier.
According to Bud Light, the destination would be "nearly ten-times bigger than the previous Hotels, [holding] 4,000 guests in 1,900 state rooms [with] 18 decks, 22 bars and lounges and 27 dining menus."
A Bud Light brand takeover will include Bud Light Hotel signage, pillows, hand towels and key cards.
"Bringing the Super Bowl to New York City is a special experience for NFL fans, and we wanted Bud Light Hotel to bring something unique to the table that's never been seen before," Rob McCarthy, vp for Bud Light, said in a statement. "Creating this massive footprint at the Intrepid, one of the most iconic landmarks in the city, immediately establishes the Bud Light Hotel as a premier destination during Super Bowl weekend."
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