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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Nov062013

Bud Light, Marketing Partners Bring Liquid Libation To Super Bowl 48 In New York

By Barry Janoff

November 6, 2013: During the past four Super Bowls, Anheuser-Busch has hosted the Bud Light Hotel in each of the respective cities.

With the Super Bowl being played for the first time in the New York area, Anheuser-Busch is also trying something different: a Bud Light Hotel on the water.

Bud Light, the official beer sponsor of the NFL and the exclusive beer advertiser for Super Bowl XLVIII during the national broadcast on Fox, said it would state its fifth annual party on board a Norwegian Cruise Line Getaway ship (pictured), which is "currently under construction in Germany."

When it arrives, the Bud Light Hotel New York will be docked in the Hudson River at Pier 88 on the west side of Manhattan, during Super Bowl weekend. The ship is scheduled to arrive in New York on Jan. 29.

Super Bowl XLVIII will be played Feb. 2 in MetLife Stadium in New Jersey, home venue for the New York Giants and Jets.

Bud Light is one of four cornerstone partners in MetLife Stadium, along with Pepsi, Verizon and SAP.

Bud Light said several other brands would partner for Bud Light Hotel, including EA Sports, Pepsi and Pandora, for concerts and marketing activations.

Concert headliners and additional partners will be announced shortly.

"Bringing the Super Bowl to New York City is a special experience for NFL fans, and we wanted Bud Light Hotel to bring something unique to the table."

The Bud Light Hotel will also expand beyond the ship, taking over the entire Intrepid Sea, Air & Space Museum, including the deck of the retired military ship and its pier.

According to Bud Light, the destination would be "nearly ten-times bigger than the previous Hotels, [holding] 4,000 guests in 1,900 state rooms [with] 18 decks, 22 bars and lounges and 27 dining menus."

A Bud Light brand takeover will include Bud Light Hotel signage, pillows, hand towels and key cards.

"Bringing the Super Bowl to New York City is a special experience for NFL fans, and we wanted Bud Light Hotel to bring something unique to the table that's never been seen before," Rob McCarthy, vp for Bud Light, said in a statement. "Creating this massive footprint at the Intrepid, one of the most iconic landmarks in the city, immediately establishes the Bud Light Hotel as a premier destination during Super Bowl weekend."

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