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Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.'  NBA AR for iPhone is available for free at the App Store.
• Bruce Arena has resigned as head coach for the U.S. Men’s National Soccer Team days after they failed to qualify for the 2018 FIFA World Cup.
• With 114 days to go until Super Bowl LII in Minneapolis, the Minnesota Super Bowl Host Committee has selected 10,000 volunteers to be on Crew 52, the official volunteer force of Super Bowl LII.  Crew 52 will be responsible for helping welcome more than one million visitors to Minnesota during a ten-day Super Bowl festival
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
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• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
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• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
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• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
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• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Nov062013

Bud Light, Marketing Partners Bring Liquid Libation To Super Bowl 48 In New York

By Barry Janoff

November 6, 2013: During the past four Super Bowls, Anheuser-Busch has hosted the Bud Light Hotel in each of the respective cities.

With the Super Bowl being played for the first time in the New York area, Anheuser-Busch is also trying something different: a Bud Light Hotel on the water.

Bud Light, the official beer sponsor of the NFL and the exclusive beer advertiser for Super Bowl XLVIII during the national broadcast on Fox, said it would state its fifth annual party on board a Norwegian Cruise Line Getaway ship (pictured), which is "currently under construction in Germany."

When it arrives, the Bud Light Hotel New York will be docked in the Hudson River at Pier 88 on the west side of Manhattan, during Super Bowl weekend. The ship is scheduled to arrive in New York on Jan. 29.

Super Bowl XLVIII will be played Feb. 2 in MetLife Stadium in New Jersey, home venue for the New York Giants and Jets.

Bud Light is one of four cornerstone partners in MetLife Stadium, along with Pepsi, Verizon and SAP.

Bud Light said several other brands would partner for Bud Light Hotel, including EA Sports, Pepsi and Pandora, for concerts and marketing activations.

Concert headliners and additional partners will be announced shortly.

"Bringing the Super Bowl to New York City is a special experience for NFL fans, and we wanted Bud Light Hotel to bring something unique to the table."

The Bud Light Hotel will also expand beyond the ship, taking over the entire Intrepid Sea, Air & Space Museum, including the deck of the retired military ship and its pier.

According to Bud Light, the destination would be "nearly ten-times bigger than the previous Hotels, [holding] 4,000 guests in 1,900 state rooms [with] 18 decks, 22 bars and lounges and 27 dining menus."

A Bud Light brand takeover will include Bud Light Hotel signage, pillows, hand towels and key cards.

"Bringing the Super Bowl to New York City is a special experience for NFL fans, and we wanted Bud Light Hotel to bring something unique to the table that's never been seen before," Rob McCarthy, vp for Bud Light, said in a statement. "Creating this massive footprint at the Intrepid, one of the most iconic landmarks in the city, immediately establishes the Bud Light Hotel as a premier destination during Super Bowl weekend."

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