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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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COLLEGE

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Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan202014

A-B Using Arnold, Cheadle To Highlight Changes, Additions In Super Bowl Spotlight

By Barry Janoff

January 19, 2014: Bud Light now says it is "The perfect beer for whatever happens." A series of Super Bowl teaser spots unveiled over the weekend show that parent company Anheuser-Busch is aiming for exactly that.

Arnold Schwarzenegger, Don Cheadle, Reggie Watts, a llama, a 10-week-old puppy and a llama are all part of the mix for Anheuser-Busch's advertising blitz on Fox during Super Bowl XLVIII on Feb. 2.

The creative push also includes the new tag line, new packaging and the Bud Light Hotel, which will be docked at Pier 88 on the west side of Manhattan and play host to concerts featuring the likes of Foo Fighters, Imagine Dragons, Busta Rhymes and Run-D.M.C..

The Bud Light Hotel, supported by other NFL partners including Pepsi and EA Sports, is just about ten miles from MetLife Stadium in East Rutherford, NJ, the site of Super Bowl XLVIII.

This all comes on the heels of the departure of Paul Chibe, who had been Anheuser-Busch's vp-marketing in the U.S. since June 2011, for personal reasons. He is being replaced by John Socquet, who has been vp-marketing in Canada since 2010.

Anheuser-Busch, which has beer category exclusivity during the national broadcast on Fox, has bought some three-and-a-half minutes of time to tell its stories: a 60-second and 30-second spot for Bud, and a 60-second and two 30-second spots for Bud Light.

That is not counting any free time the beer maker might get from the likes of Peyton Manning, who who following the Denver Broncos, 31-24 playoff victory over the San Diego Chargers on Jan. 12, told the media the thing he most wanted was getting "a Bud Light in my mouth," referring to the official beer of the NFL.

"When you introduce a new campaign at the Super Bowl called 'The perfect beer for whatever happens,' there’s an expectation for the unpredictable," Rob McCarthy, vp-Bud Light, said in a statement. "Bud Light lives up to that challenge by documenting an unforgettable adventure that features five special cameos, including Arnold Schwarzenegger, Don Cheadle, and Reggie Watts and a llama."
 
Anheuser-Busch unveiled six teasers over the weekend, giving viewers what McCarthy called "a peek behind the curtain." McCarthy emphasized that people would have to tune-in during the game to see how these seemingly unrelated events form one cohesive story."

Schwarzenegger appears in two of the teasers, in long hair and a headband, preparing to play a game of ping-pong.

Cheadle, currently starring in House of Lies on Showtime, is seen entering a party accompanied by a llama. (See it here.)

Watts is shown in two teaser spots working as a DJ. In one spot, "Reggie Mic," he is in a night club; in the other, "Reggie Frreestyle," he is in a stretch limo that holds members of a bachelorette party.

The sixth spot, "Whatever is Coming," pokes at viewers with the text, "412 actors. 58 hidden cameras. 5 rock stars. 4 celebrities. 1 unsuspecting guy." That last bit of text is followed by a shot of a beautiful young woman in a night club, holding a Bud Light, and asking a guy, "Are you up for whatever happens next?"

"When you introduce a new campaign at the Super Bowl called 'The perfect beer for whatever happens,' there’s an expectation for the unpredictable."

The "Whatever is Coming" theme will be feted out during the Super Bowl broadcast and thereafter with a series of "Epic Nights" spots that will follow unsuspecting people as they engage in journeys in which they encounter celebrates and other surprises, according to Anheuser-Busch.

Support will include "the most robust and digitally integrated campaign in Bud Light history," according to McCarthy,

Part of the Budweiser buy during the Super Bowl includes a spot, "Puppy Love," featuring the aforementioned puppy along with the iconic Clydesdales.

The new tag line replaces "Here we go."

A new Bud Light reclosable aluminum bottle will be unveiled in a spot, "So Cool." The spot was created by Cannonball.

Bud Light's lead agency is BBDO, Bud's lead agency is Anomaly.

Bud Super Bowl Site Is Ship Shape

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